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Farmers Markets Growing Farms, Families & Communities

Farmers Markets Growing Farms, Families & Communities. Presentation by Ann Louhela Nevada Certified Farmers Market Association. Welcome. What is the NCFMA ?. NCFMA. Coalition of farmers, market managers, government organizations, businesses, nonprofit organizations & community members

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Farmers Markets Growing Farms, Families & Communities

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  1. Farmers MarketsGrowing Farms, Families & Communities Presentation by Ann Louhela Nevada Certified Farmers Market Association

  2. Welcome What is the NCFMA ?

  3. NCFMA • Coalition of farmers, market managers, government organizations, businesses, nonprofit organizations & community members • Nonprofit 501(c)6 corporation (business organization) .

  4. Our Mission • Strengthen farmers’ markets for the benefit of farmers, consumers and the local community • Support direct marketing avenues for local agricultural products

  5. Partnerships • Nevada Dept of Agriculture • NevadaGrown • Farmers Market Senior Nutrition Program • Local food co-op & Great Basin Basket Program • Co-founder of local food system network • Liaison for local health departments & Nevada Dept of Taxation

  6. What are we doing for Nevada farmers?

  7. Cooperatively initiated Buy Fresh Buy Local campaign Produced Local Food Guide • to educate consumers and • to increase awareness of the benefits of buying local food

  8. Extending selling season for farmers • Development of year round indoor market • Working towards a permanent farmers market facility

  9. What else are we doing? • Earth Day sponsor to promote NevadaGrown products • Website development with NevadaGrown • Produce & sponsor agricultural conferences • Nevada farmers market cookbook to be printed in 2007

  10. Let’s talk about farmers markets.

  11. History of Nevada Farmers Markets • 1993 - Sparks starts 1st market in downtown Sparks with only 1 real farmer • 1999 - more than 10 markets including Reno, Fallon, Carson City, Las Vegas • 2004 – more than 20 markets in the state & Senior coupons are accepted in NV • 2005 – annual market produce sales estimated at more than $1.6 million by small farms • 2006 – Sparks market is 5 blocks long with a weekly attendance of 15,000 & first indoor market is started to extend selling season for Nevada producers

  12. Why sell at farmers markets? • Demand for fresh, locally grown products has reached an all time high and is still increasing • Direct sales with no middleman • Inexpensive advertising for your farm and product • Experiment with new products • Get new customers (restaurants, wholesalers) • Network with other farmers & businesses • Educate consumers • Your presence is a contribution to your local community

  13. From all the people you feed Thank you!

  14. Nevada Certified Farmers Market Association Ann Louhela, President PO Box 2108 Sparks, NV 89432 (775) 351-2551 markets@nevadagrown.com www.nevadagrown.com

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