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Go Green Now!

Go Green Now!. Motivating Homeowners to Make Their Homes Environmentally Friendly. Thomas Hartmann Nathanial Newman Laura Garcia. Opening Story. Dave and his wife Susan High energy b ill Retirement worries Choice: Push back retirement Reduce energy consumption Boring Lecture…

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Go Green Now!

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  1. Go Green Now! Motivating Homeowners to Make Their Homes Environmentally Friendly Thomas Hartmann Nathanial Newman Laura Garcia

  2. Opening Story • Dave and his wife Susan • High energy bill • Retirement worries • Choice: • Push back retirement • Reduce energy consumption • Boring Lecture… • Motivation Annihilation Clip Art

  3. The Moral and the Answer:Go Green Now! • Nothing happening is far too common • Under education or mis-education • Savings Potential – Energy and Money • Tax cuts and rebates • Go Green Now! • Providing engaging means of educating, motivating, and assisting people to make their homes environmentally friendly. Clip Art

  4. Go Green Now!: Aims • Forcing people to seriously consider making their homes green • Convincing people through education • Acting as a resource and assistant • Organizing Competitions • 3 Main Aims: • Engaging Education • Friendly Assistance • Exciting Competitions Clip Art

  5. Aim 1: Engaging Education • Interactive • Activities • Lively speakers • Fun • Goal: Get people to associate going green with fun and excitement • No long boring lectures • Prevent more stories like Dave and Susan Clip Art

  6. Aim 2: Assistance • Going green can appear daunting • Tax cuts • Rebates • System installation • It is too easy for people to lose motivation and stop making progress • Step-by-step outline • Assistance with each step • Refer people to external sources if we do not offer them Clip Art

  7. Aim 3: Competitions • Exciting! • Highly effective • Humans are naturally competitive • Proven • Utility companies’ personalized reports • The BrainShift Foundation’s Energy Smackdown • Begin with School Competitions • Less funding required • Children have a huge influence on their parents • Expand to other classes of competitors • Scoring • Percent reduction in electricity consumption • Bonus: Alternative Energy Production http://www.energysmackdown.com/ Clip Art

  8. Rationale: Why Go Green Now? • Household energy use counts for nearly one half of the carbon output in the United States Clip Art

  9. Rationale • Different approach to increasing energy efficiency Clip Art

  10. Rationale • Will motivate people to want to make their home more energy efficient Clip Art

  11. Logistics: Implementation • Phase 1: Organization • 1 year • Phase 2: Action • Seminars • Competitions • Phase 3: Expansion • Measure success Clip Art

  12. Logistics: Competitions • School Rally • Electricity bills • Until text bill students reduce electricity • Scored on % reduction • Three groups • Homes • Communities • Towns • Rules and scoring the same as school event Clip Art

  13. Logistics: Expertise • Environmental Engineers • Economist • Tax Specialists • Lawyers • Speakers Clip Art

  14. Logistics: Funding • Initially • NYSERDA • Alternative Energy Companies • Donations • While Operating • Seminars/Contests Clip Art

  15. Logistics: Location • Troy, NY • Target demographic • Middle to low income • Younger adults • Possibility for volunteers • Colleges • New York • Helpful policies Clip Art

  16. Logistics: Stakeholders • Citizens of Troy, New York • Alternative Energy Companies • Environmental For-Profit Agencies • NYSERDA • Makers of Energy Efficient Products • Local, State, and Federal Governments Clip Art

  17. Logistics: Social Alliances • Local College Campuses: Rensselaer Polytechnic Institute • Troy Public Library Clip Art

  18. Logistics: Social Trends • Political • Economic • Cultural Clip Art

  19. Logistics: Politics • Policies favor Energy Efficiency • Tax Credits Clip Art

  20. Logistics: Economic • Tough Economy • People want to save Money • Energy Efficiency saves Money Clip Art

  21. Logistics: Cultural • American Citizens are generally concerned about the environment • Raising a new class of environmentally concerned and educated citizens • Expansion of Go Green Now! Clip Art

  22. Dave and Susan… [Alternate Ending] • Davie and Susie – Dave and Susan’s children • Go Green Now! comes to Davie and Susie’s school • Davie and Susie are very excited • They do little things to reduce their energy consumption • 2nd Place to their neighbors: the McGunkermeisters • Without Go Green Now!: People will be stuck in a rut. • With Go Green Now!: People will use that rut to channel water to a hydroelectric generator to power the home. Clip Art

  23. Questions? Clip Art

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