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CFO of the Year FEI Arizona

CFO of the Year FEI Arizona. Western Area Leadership Board Meeting Costa Mesa, California February 20, 2010. CFO of the Year. Overview The Event Purpose Critical Success Factors Sponsor Value Proposition Site selection & cost Selection of judges & judging criteria

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CFO of the Year FEI Arizona

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  1. CFO of the YearFEI Arizona Western Area Leadership Board Meeting Costa Mesa, California February 20, 2010

  2. CFO of the Year • Overview • The Event • Purpose • Critical Success Factors • Sponsor Value Proposition • Site selection & cost • Selection of judges & judging criteria • Candidate pool • The tough part-the ”right” media sponsor • Where do we go from here?

  3. CFO of the Year“The Event” • Scottsdale Fairmont Princess Resort (TPC) • 2009: Wednesday, November 4, 2009 • Attendance: 360 • CFO Nominees: 25 (see program) • Corporate Sponsors: 5 • Award Categories • Private • Public: Large Cap • Public: Small Cap • Not-for-Profit

  4. CFO of the Year

  5. CFO of the YearPurpose Enhance Chapter Visibility (Strategic Goal A) Brand Enhancement (Strategic Goal A) Prestige World-Class Event (Strategic Goal D) Memorable Chapter “Owned” Event (Goal D) Promotes Sponsor Involvement Financially Self-Supporting Membership Recruitment

  6. CFO of the YearCritical Success Factors Passionate, Involved Committee Chair Advance Planning (six months minimum) Committee Size = 4 (excl. sponsors) Committee Activities: Sponsor relations, event logistics, script Judging & organization Website, publicity, pictures, payment Trophies / awards Post Event Follow-up (Sponsor debriefing)

  7. CFO of the YearSponsor Value Proposition • “Sure fire” bet for sponsors to get in front of business prospects • Get to target the CFO via the CEO • Private pre-reception with candidates • Industry exclusivity • Bank of AZ; Cresa Partners; Deloitte • Marsh; Robert Half • $15,000 per sponsor • High sponsor retention

  8. CFO of the YearSite Selection and Cost • Just like anything else – due diligence • First two years put out bids – Scottsdale Fairmont Princess Resort (TPC) is continuing partner • “All in price” per person = $90 • Charge $80 pp or $750 for table of 10

  9. CFO of the YearJudges: Selection and Criteria • CRITICAL – Must be Independent of FEI Chapter & Sponsors • Academic • Retired Practitioner • Contract CFO Firm • CEO or Chairman of local Company • Criteria Evolves Each Year

  10. CFO of the YearCandidate Pool • Sponsors create & debate via their own prospects list • Done independent of the Chapter & CFO of Year Committee • The “right” candidate pool generates a self attending event

  11. CFO of the YearThe “Right” Media Sponsor • Prospects are few - AZ Republic, Phoenix Business Journal, Arizona Business Magazine • Media partner helps with / by: • Selling tables (in our case 60% sold by) • Producing 32 page, 4 color event guide • Handling all A/V production night of event • Changes coming to Phoenix • Competition from Phoenix Business Journal • Resignation of key contact at AZ Biz Magazine

  12. CFO of the YearWhere Do We Go From Here • Have to take control back from the various Business Journals – they are making the $ • Create a “feeder” program culminating in a National winner (either at Summit or Hall of Fame) • AZ chapter champion has been Malcolm Persen – mpersen@cox.net • http://www.feiaz.org/cfo2009/index.html

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