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Electronic Commerce

Electronic Commerce. Electronic Commerce Business Model & E-Government. Amn 2012. STUDENT LEARNING OUTCOMES. Define and describe the 9 major e-commerce business models. Identify the differences and similarities among customers and their perception of value in B2B and B2C e-commerce.

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Electronic Commerce

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  1. Electronic Commerce Electronic Commerce Business Model & E-Government Amn 2012

  2. STUDENT LEARNING OUTCOMES • Define and describe the 9 major e-commerce business models. • Identify the differences and similarities among customers and their perception of value in B2B and B2C e-commerce. • Compare and contrast developing a marketing mix in B2B and B2C e-commerce.

  3. Introduction • E-commerce is changing everything • Electronic commerce (e-commerce)is a commerce, but it is commerce accelerated and enhanced by IT • Build powerful relationships with customers • Build powerful relationships with suppliers • Build powerful relationships with partners

  4. Introduction • But e-commerce is still commerce • You must have a clear path-to-profitability (P2P), a formal business plan that outlines key business issues such as… • Customer targets • Marketing strategies • Operations strategies • Projected income statement and balance sheet targets

  5. E-COMMERCE BUSINESS MODELS

  6. UNDERSTAND YOUR BUSINESS, PRODUCTS, SERVICES, & CUSTOMERS • To be successful, you must… • Define your products and services • Define your target customers • B2B (other businesses) • B2C (individuals) • Define your customers perception of the value of your products and services • Each of your customer is different and has different needs and wants.

  7. Customer Product and Service Value Perception

  8. Customer Product and Service Value Perception (B2C)

  9. Customer Product and Service Value Perception (B2B)

  10. Business to Business Marketing • Much more personal • Not usually done with generic ads designed for mass distribution • Often take place in e-marketplaces • Once a contact is made, the relationship must be established • This often requires face-to-face meetings • Must also integrate the IT systems to the supplier business and customer business

  11. Payment Systems • In e-commerce, most money moves electronically • Security becomes very important • There are many ways to make a payment such as:-

  12. E-Business Trend • “E” is certainly changing many things • Many trends in every part of your life • There are Four important ones:-

  13. E-Business Trend – Long Tail • Long Tail – first offered by Chris Anderson; explains e-commerce profitability in terms of a sales curve • Brick-and-mortar businesses carry limited inventory, inventory that is popular • E-businesses can carry huge amounts of “niche” inventory that may only sell a couple of times a year

  14. E-Business Trend – Crowdsourcing • Crowdsourcingis when businesses provide enabling technologies that allow people – instead of designated employees – to create, modify, and oversee the development of a product or service. • All examples of crowdsourcing value • eBay • Facebook • Twitter • YouTube

  15. E-Business Trend – Virtual Good • Virtual good – nonphysical object • Music • E-cards • Toys, weapons, clothes, and accessories you buy in online communities like Farmville and World of Warcraft

  16. E-Business Trend – Mobile Commerce • Mobile computing – your ability to use technology to wirelessly connect to and use centrally located information and software • Mobile commerce – electronic commerce transactions conducted over a wireless device such as a smartphone, laptop, or tablet PC

  17. E-Government • The e-government initiative launched the country into the Information Age. It will improve the government operates internally as well as how it delivers services to the people. • It to improve the convenience, accessibility, and quality of interactions with citizens and businesses. • It will improve information flow and processes within the government, improve the speed and quality of policy development, and improve coordination and enforcement.

  18. E-Government Malaysia • e-Government was initiated with the introduction of the • Multimedia Super Corridor (MSC) in 1996 • E-Government seeks to improve the expediency, openness, and • quality of interactions with the public and businesses at large • e-Government is one of the seven flagship applications introduced in MSC

  19. E-Government Malaysia • Main objectives to initiate and accelerate the growth of MSC, to improve national competitiveness, • To create high value jobs and export growth, to reduce digital divide, and • To make MSC a regional hub. • Malaysian Administrative Modernization and Management Planning Unit (MAMMPU), has been entrusted to plan, implement and monitor the e-Government initiative.

  20. E-Government Malaysia

  21. AMN 2012

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