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Herbal Production, Processing and Marketing: Women’s Group Case in Thailand

Herbal Production, Processing and Marketing: Women’s Group Case in Thailand. Case Profile. Location: Saiyok , Kanchanaburi Province, Thailand Product: Herbal product for cooking and health Farmers’ Group involved: Women farmers entrepreneur group Market: Consignment with Private Shop.

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Herbal Production, Processing and Marketing: Women’s Group Case in Thailand

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  1. Herbal Production, Processing and Marketing: Women’s Group Case in Thailand

  2. Case Profile • Location: Saiyok, Kanchanaburi Province, Thailand • Product: Herbal product for cooking and health • Farmers’ Group involved: Women farmers entrepreneur group • Market: Consignment with Private Shop

  3. Production • 9 kind of herbs produced • Fang, blueberry, takrai, filkong, etc • Production area: small plots of land (1 rai per family • Employ family labor • Harvest daily

  4. Processing • Sun drying • Common Oven house • Packaging – 120 grams per pack

  5. Marketing Arrangement • Group marketing arrangement • Chairperson of the group gather all the product and sell it to 5 souvenir shop in kanchanaburi (tourist area) • Consignement Agreement with 5 shops • Pricing: • farm price is 25 baht/120 grams • Shop price is 35-100 baht / 120 grams • Risks: • shop owner no risk; all risk with farmer only

  6. Challenges • Need to improve packaging • vacuumed sealed; • design/ branding • tea bags or capsule • Need to diversify/ include more herbal product not only cooking and also expand to other product e.g indigenous banana for banana chip • Consignement takes 1 month before payment; farmers would prefer cash upon delivery basis

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