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Review. Difference between fixed and variable resources Define and give an example of the law of diminishing marginal returns Identify the three stages of returns Explain how to calculate AVC, AFC, ATC, and MC Identify the difference between the short run and the long run

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Review

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  1. Review • Difference between fixed and variable resources • Define and give an example of the law of diminishing marginal returns • Identify the three stages of returns • Explain how to calculate AVC, AFC, ATC, and MC • Identify the difference between the short run and the long run • List 10 names that start with “J”

  2. Long-Run Costs

  3. Definition and Purpose of the Long Run In the long run all resources are variable. Plant capacity/size can change. • Why is this important? • The Long-Run is used for planning. Firms use to identify which plant size results in the lowest per unit cost. • Ex: Assume a firm is producing 100 bikes with a fixed number of resources (workers, machines, etc.). • If this firm decides to DOUBLE the number of resources, what will happen to the number of bikes it can produce? • There are only three possible outcomes: • Number of bikes will double (constant returns to scale) • Number of bikes will more than double (economies of scale) • Number of bikes will less than double (diseconomies of scale)

  4. Long Run ATC • What happens to the average total costs of a product when a firm increases its plant capacity? • Example of various plant sizes: • I make looms out of my garage with one saw • I rent out building, buy 5 saws, hire 3 workers • I rent a factor, buy 20 saws and hire 40 workers • I build my own plant and use robots to build looms. • I create plants in every major city in the U.S. • Long Run ATC curve is made up of all the different short run ATC curves of various plant sizes. 4

  5. ECONOMIES OF SCALE • Why does economies of scale occur? • Firms that produce more can better use Mass Production Techniques and Specialization. • Example: • A car company that makes 50 cars will have a very high average cost per car. • A car company that can produce 100,000 cars will have a low average cost per car. • Using mass production techniques, like robots, will cause total cost to be higher but the average cost for each car would be significantly lower. 5

  6. Long Run AVERAGE Total Cost Costs MC1 ATC1 $9,900,000 $50,000 $6,000 $3,000 0 1 100 1,000 100,000 1,000,0000 6 Quantity Cars

  7. Long Run AVERAGE Total Cost Economies of Scale- Long Run Average Cost falls because mass production techniques are used. Costs MC1 ATC1 MC2 $9,900,000 ATC2 $50,000 $6,000 $3,000 0 1 100 1,000 100,000 1,000,0000 7 Quantity Cars

  8. Long Run AVERAGE Total Cost Economies of Scale- Long Run Average Cost falls because mass production techniques are used. Costs MC1 ATC1 MC2 $9,900,000 MC3 ATC2 $50,000 ATC3 $6,000 $3,000 0 1 100 1,000 100,000 1,000,0000 8 Quantity Cars

  9. Long Run AVERAGE Total Cost Constant Returns to Scale- The long-run average total cost is as low as it can get. Costs MC1 ATC1 MC2 $9,900,000 MC3 MC4 ATC2 $50,000 ATC3 ATC4 $6,000 $3,000 0 1 100 1,000 100,000 1,000,0000 9 Quantity Cars

  10. Long Run AVERAGE Total Cost Diseconomies of Scale- Long run average costs increase as the firm gets too big and difficult to manage. Costs MC1 ATC1 MC2 $9,900,000 MC5 MC3 ATC5 MC4 ATC2 $50,000 ATC3 ATC4 $6,000 $3,000 0 1 100 1,000 100,000 1,000,0000 10 Quantity Cars

  11. Long Run AVERAGE Total Cost Diseconomies of Scale- The LRATC is increasing as the firm gets too big and difficult to manage. Costs MC1 ATC1 MC2 $9,900,000 MC5 MC3 ATC5 MC4 ATC2 $50,000 ATC3 ATC4 $6,000 $3,000 0 1 100 1,000 100,000 1,000,0000 11 Quantity Cars

  12. Long Run AVERAGE Total Cost These are all short run average costs curves. Where is theLong Run Average Cost Curve? Costs MC1 ATC1 MC2 $9,900,000 MC5 MC3 ATC5 MC4 ATC2 $50,000 ATC3 ATC4 $6,000 $3,000 0 1 100 1,000 100,000 1,000,0000 12 Quantity Cars

  13. Long Run AVERAGE Total Cost Costs Economies of Scale Constant Returns to Scale Diseconomies of Scale Long Run Average Cost Curve 0 1 100 1,000 100,000 1,000,0000 13 Quantity Cars

  14. LRATC Simplified The law of diminishing marginal returns doesn’t apply in the long run because there are no FIXED RESOURCES. Costs Economies of Scale Constant Returns to Scale Diseconomies of Scale Long Run Average Cost Curve 14 Quantity

  15. REAL WORLD ECONOMIES OF SCALE

  16. 4 Market Structures

  17. FOUR MARKET STRUCTURES Pure Monopoly Perfect Competition Monopolistic Competition Oligopoly • Every product is sold in a market that can be considered one of the above market structures. • For example: • Fast Food Market • The Market for Cars • Market for Operating Systems (Microsoft) • Strawberry Market • Cereal Market

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