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‘People Solutions’ attract - recruit - retain November 2004. Disclaimer.
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‘People Solutions’ attract - recruit - retain November 2004
Disclaimer The information contained in this presentation has been prepared by Berkeley Scott Group Plc (the "Company") to provide background information about the Company. This presentation and its contents are confidential and are for distribution in the United Kingdom only to persons of the kinds described in Article 19(5) (investment professionals) or 49(2) (high net worth companies) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2001 (as amended) and persons who are otherwise permitted by law to receive it. It is not intended to be distributed or passed on, directly or indirectly, to any other class of persons. This document is being supplied to you solely for your information and may not be copied, reproduced, further distributed to any other person or published, in whole or in part, for any purpose. The information in this document does not constitute, or form part of, any offer to sell or issue, or any solicitation of an offer to purchase or subscribe for, any shares in the Company nor shall this document, or any part of it, or the fact of its distribution, form the basis of, or be relied on, in connection with any contract. Recipients of this presentation who intend to purchase shares in the proposed placing are reminded that any such purchase may only be made solely on the basis of the information contained in the admission document (comprising a prospectus) and a placing letter in their final form to be made available at a later date (which may be different from the information contained in this presentation). No reliance may be placed by any person for any purpose whatsoever on the information contained in this document or on its completeness, accuracy or fairness. No representation or warranty, express or implied, is made or given by or on behalf of the Company or Evolution Securities Limited (“Evolution") or any of their respective directors, officers, partners, employees, agents or advisers or any other person (whether or not referred to in this document) as to the accuracy, completeness or fairness of the information or opinions contained in this document and no responsibility or liability is accepted for any such information or opinions. Notwithstanding this, nothing in this paragraph shall exclude liability for any representation or warranty made fraudulently. Evolution is acting as nominated adviser and broker to the Company in relation to the placing and admission to AIM (a market operated by the London Stock Exchange plc) referred to in this presentation and is not acting for any other person and will not regard any other person (whether or not a recipient of this document) as its customer in relation to such transactions and will not be responsible for providing the protections afforded to customers of Evolution to any other person or for providing advice to any other person in relation to such transactions. The distribution of this document in certain jurisdictions may be restricted by law and therefore persons into whose possession this document comes should inform themselves about and observe any such restrictions. Any such distribution could result in a violation of the law of such jurisdictions. Neither this document nor any copy of it may be taken or transmitted into the United States, Canada, Japan or Australia or distributed to the United States, Canada, Japan or Australia or to any national, citizen or resident thereof or any corporation, partnership or other entity created or organised under the laws thereof.
The Board Strategic Overview Berkeley Scott Today The Growth Opportunity Financial Performance and Dynamics Conclusion Appendices Agenda
Non-Executive Chairman Jeremy Hamer, FCA – Appointed to Board in 1999, and Chairman in 2004. An NXD of a number of AIM listed companies including Inter Link Food Plc & Glisten Plc Executive Directors Roddy Watt, CEO, BSc Hons, FHCIMA – Founder of Berkeley Scott in 1984. Hotelier by background, previously with Hyatt International and ITT Sheraton David Oakley, CFO, FCA – Appointed in 2001. Previously with Chelsfield, Wentworth Group and Lex Service Group. Also has hotel management experience Non-Executive Directors Roger Taylor, FCA – Appointed in 2000. CFO of Carphone Warehouse Plc. Previously CF partner with BDO Stoy Hayward - first became involved with BSG in 1997 Rupert Bayfield – Appointed in 1996. Established Computer People, and subsequently set up Best People The Board of Directors
Strategic Overview Employment Solutions to the Consumer Sector
Berkeley Scott… Current Strategy Capitalising on the wider consumer marketplace ‘People Solutions’ for the Hospitality and Leisure sectors • Scope for extensive organic growth • Infrastructure for rapid expansion • Penetration of related vertical markets • Retail, FMCG, facilities management, travel & tourism • Client – candidate crossover • A well established brand • 20 year track record • A clear business concept • National network of 15 offices – c.140 consultants • Executive search, management & temporary recruitment • Full range of ‘value-added’ services
Berkeley Scott… Current Strategy – Combining vertical markets and value added services The Developing Group Executive Search Perceived Market Split Hospitality Berkeley Scott Travel & Tourism Facilities Management Retail FMCG Temporary Permanent Value Added Services Support Functions
Why float? To fund expansion of business model into related consumer sectors To provide a currency for future strategic acquisitions To access working capital to support organic growth opportunity To provide liquidity for stakeholders Why now? Recruitment markets demonstrating increasing confidence and growth Core BSG markets enjoying improving trading conditions Appropriate time in the company’s development – well positioned to exploit current opportunities Berkeley Scott… Current Strategy – Why Float?
Berkeley Scott …‘People Solutions’ Business Model The EmploymentCycle A full range of ‘value-added’ services CASE STUDY 2002Berkeley Scott won tender to devise UK resourcing strategy for launch of Queen Mary II 2003Developed a tailored solution involving online (web) and offline (advertising), & national poster campaigns. Held a series of open day programmes. 2004Queen Mary II launched with BS supplying over 200 Hospitality crew members to Cunard “Retention of people recruited by Berkeley Scott has proven to be very high relative to cruise industry standards” John McGirl, VP Human Resources, Cunard Plan Attract Berkeley Scott ISIS Outsourcing Retain Recruit
Berkeley Scott …Recruiting at all Levels • Generalist Search Co.s • Heidrick & Struggles • Korn/Ferry • Russell Reynolds ISIS c. £0.5m £80K • Industry Specialist Co.s • Portfolio Int. (PSD) • Chess Partnership • Profile Berkeley Scott c. £5.3m £20K • High Street Generalists • Blue Arrow (CSG) • Reed Employment • Adecco Berkeley Scott c. £9.4m £10K Volume
Berkeley Scott…‘People Solutions’ - a Full Range of Services & Differentiators • Capability to recruit at all levels of the market – temporary and permanent • Range of ‘value-added’ services enabling a consultancy approach • Award winning in-house ‘on-line’ capability (70% of candidates sourced) • Recruitment management web-based software package – ‘Sourcerer’ • Award winning advertising, design & communications agency • Human Resource consulting and executive coaching business • Established recruitment outsourcing capability & contracts • National network of 15 offices • Links forged into Eastern European labour markets • Database of over 100,000 Hospitality & Leisure job-seekers • Strategic investment in IT infrastructures and software • Excellent reputation* borne out by recent independent market research • Experienced management team - many with long-service records *Source:Employer Survey, December 2003 Sample: 1,823 Employers & 2,145 Job Seekers Commissioned by Berkeley Scott, conducted by RBI Research
Berkeley Scott …Leading in a Broad Market – Hospitality & Leisure • Recent Independent Research* • Highest unprompted recognition - 80% v 55% recognition of nearest rival • Used by twice as many employers • Rated ‘best’ by twice as many employers • Used by more job-seekers than any other • Rated 100% higher in terms of overall reputation Hotels & Leisure Large, high profile employers with temporary needs and high staff turnover Pubs, Bars & Restaurants High volume, high speed marketplace linked to consumer confidence Commercial & Retail Catering High volume, robust market with major temporary needs. Linked to economy and consumer confidence Contract Catering Very resilient market populated by relatively small number of large employers with major temporary requirements. *Source:Employer Survey, December 2003 Sample: 1,823 Employers & 2,145 Job Seekers Commissioned by Berkeley Scott, conducted by RBI Research
Berkeley Scott …A Long-standing ‘Blue Chip’ Client Base • The Hospitality & Leisure • Employment Market • 2 million people employed - 1:10 of UK’s workforce • Acute skills shortages • Highly mobile workforce • Significant international element to workforce • One of highest staff T/O of any sector - 46% : 21% - (2002) • A big logistics management exercise
A Range of Growth Drivers Organic growth of existing Hospitality & Leisure teams Further penetration of existing ‘blue chip’ client base Promotion of full range of ‘value-added’ services – ‘People Solutions’ Capitalising on ‘on-line’ and outsourcing capability New offices opened in Glasgow & Southampton Further offices planned for Newcastle, Liverpool, Guildford, Belfast & Dublin Strategic ‘stepping stone’ acquisitions to facilitate synergistic market entry Roll out of acquired business’ services across existing network Substantial operational and financial leverage The Key Growth Drivers…Organic growth of the core and acquisition in synergistic markets Berkeley Scott - Well Positioned to Exploit this Opportunity • Existing national network of offices • Recruit from senior management to shop floor • ‘People Solutions’ business model – consulting-based relationships • Established outsourcing capability • Record of successfully integrating acquisitions • Experienced management team
Financial Track Record …4 Year Performance *Pre non-recurring costs of £155K
Financial Track Record …4 Year Analysis – Net Fee Income Current Trading: October – Revenues +9%, NFI +16% year-on-year
Financial Track Record …Pro Forma Balance Sheets - Pre and Post IPO Balance Sheet post IPO includes working capital debt of £0.5 m.
Summary…Berkeley Scott… • Is currently a provider of market-leading* employment-related ‘People Solutions’ to the Hospitality and Leisure sectors • Permanent and temporary recruitment, and executive search • Range of ‘value-added’ services including web services • Has an excellent ‘blue chip’ client base with long-standing relationships • Has a national network of offices and support infrastructure • Has scope for significant further organic growth • Now has the opportunity to capitalise on the wider consumer market place • Will augment its organic-led strategy by making ‘stepping stone’ acquisitions to replicate the company’s successful business model in other closely associated vertical sectors *Source:Employer Survey, December 2003 Sample: 1,823 Employers & 2,145 Job Seekers Commissioned by Berkeley Scott, conducted by RBI Research
1984 - Berkeley Scott Group established 1996 - Phase One development strategy 1997 - Acquired Number One Bureau – funded internally 1998 - Acquired Sherwoods Personnel – mezzanine debt from NatWest 1999 - Acquired Roche Recruitment - Elderstreet and Downing Classic - Argyll Street office opened 2001 - Hammersmith office opened 2002 - Phase Two development strategy - Edinburgh office opened 2003 - Management team restructured 2004 - Southampton and Glasgow offices open - IPO and Placing Berkeley Scott…Key Milestones
Berkeley Scott… The Management Structure The Board Jeremy Hamer Non Executive Chairman David Oakley CFO Roddy Watt CEO Roger Taylor Senior Non Executive Director Rupert Bayfield Non Executive Director The Operations Board Roddy Watt & David Oakley in addition to those below Tony Aylward Operations Director Hotel Operations & Specialist Disciplines ISIS & The Talent Partnership Holly Addison Operations Director Hospitality & Leisure, BSA&C, Web Solutions and Outsourcing Kathryn Davies Commercial Director David Henshaw Operations Manager National Network & Temporary Recruitment
Executive Directors Roddy Watt David Oakley Operations Directors Kathryn Davies – 7 years service. Previously director of a main competitor, Portfolio International. A temporary recruitment and multi-site specialist Holly Addison – Rejoined approximately 1 year ago. Previously worked for the company for over 6 years. A specialist in the hospitality & leisure sector Tony Aylward – Re-joined the company 2 years ago. Previously worked for the company for 2 years. Had an interim period with Best International Group Plc. A specialist hotel sector recruiter David Henshaw – Joined the Group when it acquired Roche Recruitment in 1999. A temporary and multi-site management specialist The Operations Board…An experienced Management Team
Client Penetration …The Opportunity Areas of limited opportunity Areas of significant opportunity Limited penetration Significant penetration High penetration
