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Smartphones & Applications

Smartphones & Applications . Pooja Tripathi. Agenda. Mobile 101 OS, OEM, Service Provider, Apps Mobile Applications 101. Smartphone 101 . Service Provider A T & T Verizon Sprint T-Mobile. Original Equipment Manufacturer (OEM) Samsung, Nokia, HTC, Apple.

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Smartphones & Applications

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  1. Smartphones & Applications Pooja Tripathi

  2. Agenda • Mobile 101 • OS, OEM, Service Provider, Apps • Mobile Applications 101

  3. Smartphone 101 Service Provider A T & T Verizon Sprint T-Mobile Original Equipment Manufacturer (OEM) Samsung, Nokia, HTC, Apple A phone that makes you smart Worldwide smartphone market: 42.1% year-over-year growth Operating System (OS) Android, iOS, Windows, Blackberry Applications (Apps) Still counting…

  4. Original Equipment Manufacturer (OEM) Kevin Restivo: Samsung employs a 'shotgun' strategy wherein many models are created that cover a wide range of market segments. Apple, in contrast, offers a small number of high-profile models.  Src:  IDC Worldwide Mobile Phone Tracker, July 26, 2012

  5. Operating System (OS)Android & iOS powered 85% of all smartphones Src: IDC Worldwide Mobile Phone Tracker, August 8, 2012

  6. Telecom Service ProvidersAT & T and Verizon control more than 70% of American smartphone market Jargons used in the industry: • Plans- Postpaid, Prepaid plans • SMS: Short Message Service • Handsets, Subsidy on Phones • VoIP: Voice Over internet protocol • ARPU( Average Revenue per User), Net Adds, Churn rate • 2g, 3G, 4G Src: Chetan Sharma Consulting: US Wireless Market Update Q2 2012

  7. Wireless CarriersHigh Speed -> More Spectrum

  8. Top 3 Mobile content usage driversTexting, Downloading apps and browsing

  9. Mobile Applications 101 Free Apps Account For 89% Of All Downloads; Most Of The Rest Under $3; iOS Store Biggest Of Them All • Wiki defn: A software application designed to run on smartphones, tablet computers and other mobile devices • Available on: • App store (iOS), • Google Play (Android), • Marketplace (Windows), • Blackberry app world • By 2016, Gartner is predicting the mobile app market will see almost 310 billion downloads, with 93% of those free apps.  • Angry Birds was downloaded 6.5 million times on Christmas day alone in 2011

  10. Measuring loyalty across OS

  11. Build simple, easy to use apps that drives user engagement

  12. Know the Buyer behavior • Know your customers by numbers • Invest in mobile analytics and surveys: Google Analytics, Flurry, Localytics • Customer personas, targeted advertising and segmentation • Age, • Gender, • Interests : Psychographics segments (Best used by Facebook Analytics) • Geographies • Are customers finding your app useful? • Total Downloads, • New Users : Customer Acquisition, • Active Users: Customer Engagement, • Sessions: Return Users • Are your users engaged? • Frequency of visit • Bounce rate • Conversion Funnels

  13. What influences app download behaviors • Factors that may determine downloads: • Quality and reliability of app • Ratings • Downloads • App store reviews • Reachability and Availability on multiple OS’s • Monetization: • Free • Freemium • In-app purchases, • Subscriptions • Advertising • Advertising • Cost Per Click, Click Through Rate, • Cost per conversion

  14. Thank You

  15. References • http://www.idc.com/getdoc.jsp?containerId=IDC_P1600 • http://www.idc.com/getdoc.jsp?containerId=prUS23638712 • http://www.idc.com/getdoc.jsp?containerId=prUS23624612 • Flurry • Localytics • Forrester • Gartner • Wikipedia • Chetan Sharma Consulting: US Wireless Market Update Q2 2012

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