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Using Technology for Outreach

Using Technology for Outreach. Regional Outreach Conference Phoenix, AZ February 18-19. Why Use Technology. Protests in Egypt. St. Augustine. Egyptian Gold is still Gold It can be used to create idols Or to bring glory to God!. Theological Foundation. Evangelism is.

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Using Technology for Outreach

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  1. Using Technology for Outreach Regional Outreach Conference Phoenix, AZ February 18-19

  2. Why Use Technology Protests in Egypt

  3. St. Augustine • Egyptian Gold is still Gold • It can be used to create idols • Or to bring glory to God!

  4. Theological Foundation

  5. Evangelism is . . . Connecting the Gospel to the hearts of people. Message Means Results

  6. Theological Foundation • Technology is only a tool for the end purpose of sharing the Gospel • Romans 1:16 • “I am not ashamed of the Gospel, because it is the power of God to salvation”

  7. Technology Fundamentals • Use multiple media • People are bombarded by advertising • Multiple contacts are usually necessary • Requires investment (some free, some costly) • Time • Money • Track what is working • What is cost effective?

  8. Technology Fundamentals • Update with changing technology • Understand generational differences • Likely that you will need communicate differently • Keep ahead of the wave • Watch for new technology • TECH needs to lead to TOUCH! • Don’t get discouraged

  9. Deadly Sins of Church Marketing 1.Ignore your audience 2. Fail to deliver on promises 3. Ignore your window for church growth - New Year’s Resolutions - Easter - Back to School - Christmas Eve

  10. Deadly Sins of Church Marketing 4. Fail to speak the language of the culture 5. Drip marketing 6. All you need is on online strategy 7. Fail to create curiosity 8. Fail to create controversy

  11. Back Office Essentials • Have a plan • Have systems in place • Working knowledge of processes • Human resources • Database / hardware • Manage/Monitor your online presence

  12. Possible Media • Social Networking Websites • Blogs • Micro-sites • Website • Email blasts • www.mailchimp.com or Constant contact • Radio / Television

  13. Websites • Foundation of Outreach through Technology • All other media points back to web site • Is able to present significant information about your ministry • Dynamic but not chaotic • Consider the Pre-Christian when designing • Perhaps have “New to ministry” or “Not new” as the first choice • Track your hits • Track you pages

  14. Social Networks • Top Sites For Churches: • Facebook • Quality interaction between constituents • “Team Building through group communication • Twitter • Pipeline , sharing news with followers • Finding new constituents • Analyzing audience

  15. Social Monitoring Facebook View interaction of similar pages Twitter www.search.twitter.com (like Google) Blogs www.google.com/alerts

  16. What to Post • Blogs • Your Church’s blog • Other religious organizations, such as LCMS • Church events • Church news • Bible verses • Prayer requests

  17. Social Media Management Tools • Sendible • Set up much like email • Schedule posts • Mention tracking • Hootsuite • Interaction tracking • Slightly more complicated

  18. Blogs • What is a blog: An online editorial page with the ability for people to respond • Share vision always. Your actions and activities should always support that vision. • Take your audience with you. This will determine content: - To the extent you are able, help them see, touch, sense .... be present with you. - Yes, its informational but more about engagement

  19. Blogs • - Give them a glimpse into your mind...what you are thinking and feeling. Your audience is always gauging authenticity. • Share the result not in numerics but in stories. - Make it personal and real. - Help people care. - Help people identify. • A Blog is a conversation. Your audience is just one – your best friend. Ask questions. Ask what they think. Invite them to be a part of the experience.

  20. Micro-sites • Definition: A website that is create for a specific event or purpose. • Why? • Allows you to be creative • The unchurched may not be interested in what they think is a church website • Examples: • Mymessedupfamily.tv • OtayRanchActiveFamily.com

  21. Email Blasts • Build and maintain databases • Privacy policy • Attractive (on everyone’s computer) • Linked to other media • Cheap!

  22. How do I avoid being SPAM? • Relationship • Relevance • Refreshing • Relationships that lead to sharing the Gospel!

  23. Notes • Coordinating various components • Consistent branding • iPhone apps • Utube • Texting (especially youth)

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