TECHNOLOGY ADVANCEMENT AND OUTREACH

1. TECHNOLOGY ADVANCEMENT AND OUTREACH Hosted by : Sarah Kirchen Drew Bittner Scott Minos Eric Barendsen January 21, 2010 Room 5E-081 Call In # Web Coordinators Meeting

2. Around the Room – Drew Bittner, DOE (15 min) Mobile Update – Alex Clayborne, EES (5 min) Library Update - Alex Clayborne, EES (5 min) ITP Usability - Wendy Littman, EES (15 min) FEMP Customer Survey – Gabe Boeckman, NREL (10 min) Energy Savers Facebook – Allison Casey, NREL (5 min) Redesign update – Leslie Gardner, NREL (5 min) Wrap Up – Drew Bittner, DOE (5 min) Agenda – January 21, 2010 EERE Web Coordinators Meeting

3. Mobile Update • First in production? Geothermal! • All sites in production by this Friday • You can still create alternate pages • Sniffer script is in place • Thank You…

4. Library Update

5. Agenda ITP Usability Study • Project background • The plan • Where we are, where we’re going

6. ITP Usability Study Less Usable Design = More Hidden Costs Training Help desk Product revision Implementation Detailed design UI structure User tasks/ bus goals Increased downstream costs Rush through these steps Resource investment Inspired by: Human Factors International

7. More Usable Design = Less Hidden Costs ITP Usability Study Reduced downstream costs Training Help desk Product revision Implementation Detailed design User interface structure User task analysis/business goals Incorporating usability techniques early on Resource investment Inspired by: Human Factors International

8. ITP Redesign Phase I: User Research ITP Usability Study In our user research phase, we will: • Identify target audiences, top tasks. • Identify ITP’s goals for the site. • Establish a usability baseline for the existing site so we can measure and ensure redesign success. • Develop recommendations for redesigning the site and implement “quick fixes.”

9. Goal 1: Identify Target Audiences, Top Tasks ITP Usability Study To help us identify target audiences and their top tasks, we are: • Reviewing existing sources of data about ITP site users that could provide information about who is using the site, why, and their “pain points.” • Identifying ITP’s target audiences. • Identifying gaps in our existing data and collecting additional data to address those gaps.

10. Goal 2: Identify ITP’s Goals for the Site ITP Usability Study To help us align our user’s goals with the organization’s goals, we discussed ITP’s business goals at the December off-site meeting.

11. Goal 3: Establish a Usability Baseline ITP Usability Study Assess how easy it is for users to accomplish their top tasks using the existing site. To do this we will: • Observe 10-20 users as they try to complete a series of tasks. • Interview participants.

12. Goal 4: Provide Recommendations/Quick Fixes ITP Usability Study The research phase will culminate in: • Providing concrete recommendations on redesigning the rest of the site during the next phase. • Implementing quick fixes we identify to help align with ITP’s goals and make it easier for users to complete top tasks.

13. Future Phases ITP Usability Study The next phases will involve: • Removing content that is rarely used. • Adding content users have requested. • Altering the organization of the content based on the results of card sorts and wireframe tests with users. Iterative usability techniques will be incorporated throughout these phases.

14. Where We are Now, Where We are Going ITP Usability Study So far, we have: • Written a project charter for Phase I • Conducted stakeholder interviews • Compiled existing sources of user data, and identified gaps January/February - • Conduct an online user survey • Interview members of the Information Center staff • Compile statistics and Web log information • Develop user profiles/personas for our target audiences • See how we can align ITP’s Web site goals with user goals • Start planning the baseline usability study for the existing site March - • Carry out the baseline usability study on the existing site April - • Develop recommendations for redesigning site/implement quick fixes

15. ITP Usability Study Questions and Contact Information Wendy Littman wendy.littman@hq.doe.gov 301-525-7521

16. Project goals: Assess FEMP target audience needs (and differentiate from general public trends available through traffic reports) Establish if Web site content is meeting the needs of respondents Examine the usability of the current site architecture Ensure the Web site refresh improved the user experience Survey audience: Federal energy managers and on-site contractors only Distributed using FEMP Central targeted distribution lists Responses collected August through September 423 total responses (~10% response rate) Compare responses against 2005 survey Report available upon request FEMP Web Site Customer Survey

17. Why do you visit the FEMP Web site: FEMP Web Site Customer Survey

18. What information do you often access: FEMP Web Site Customer Survey

19. What would you like to see more of on the FEMP site: FEMP Web Site Customer Survey

20. How often do you visit the FEMP Web site: FEMP Web Site Customer Survey

21. Which of the following best describes your job function: FEMP Web Site Customer Survey

22. Integrating survey feedback Focus on case study development Enhanced navigation and home page links Training database and on-demand modules Tools to spur collaboration across agencies Video and multimedia file creation Further usability testing and user feedback mechanisms FEMP Web Site Customer Survey

23. Energy Savers Facebook page Launched September 2009 814 fans 286 interactions Nearly 5,000 page views 990 unique page views Energy Savers Facebook Page

24. Home page Landing pages Home page Program template Usability testing Audience analysis EERE Web Redesign Status

25. Next Meeting Thursday February 18, 2010 1:30 PM – 3:00 PM Room 5E-081 Wrap Up