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Advancing Coaching Industry: ICF 2012-2014 Progress Update

The ICF Global Community is transforming individuals, organizations, and the world through professional coaching. This update highlights strategic goals achieved, including establishing a world-class credential program and building a high-performance organization. It also discusses efforts to become a preferred resource for the business community.

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Advancing Coaching Industry: ICF 2012-2014 Progress Update

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  1. A Strategic ICF 2012 – 2014 Progress Update

  2. The ICF Global Community works together daily to advance the coaching industry. From new members to long-time practitioners and volunteer Chapter Leaders to core staff and Regional Service Centre managers, we all share a collective goal: Transforming individuals, organizations and the world through professional coaching. Here are just a few of the ways we are enacting our strategic plan in service of advancing the art, science and practice of coaching.

  3. Strategic Goal: Construct global-standards system.

  4. Establishing a world-class credential program • 90 individuals have been trained as PCC assessors. • The CKA now available in 15 languages and 1,900 individuals have completed with a pass rate of 86% on the first attempt.

  5. Establishing a world-class credential program • High advocacy and satisfaction scores for the credentialing team. • The credentialing team fields 350 phone calls and responds to 1,400 emails per week. • More frequent reminders sent to Credential-holders

  6. Establishing a world-class credential program • ICF continues to have the largest, most widespread and recognized credentialing program for professional coaches, ending 2014 with 15,654 ICF Credential-holders. This is an increase of 34% over 2013.

  7. Establishing a world-class credential program • The Credential Legacy video series has accumulated more than 390,000 views. • Videos serve as cornerstone for two print ad campaigns

  8. Establishing a world-class credential program In process: • Identifying a credentialing management software solution to continue to improve the customer experience with the credential application process. • A systematic process to receive and review complaints from students participating in ICF accredited programs has been developed and will be implemented in 2015. • Implementing an Accreditation Council that will operate as a semi-autonomous decision making body to set standards for coach education providers.

  9. Expanding the Body of Knowledge In process: • Upgrading the Research Portal

  10. Strategic Goal:Build a high-performance organization

  11. Ensuring infrastructure • Creation of 10 new staff positions. • Implementation of the Chapter Leader Resource Library. • Chapter Membership Eligibility Requirement (MER) rollout. • Updates to ICF Global bylaws.

  12. Creating sustainable governance • ICF has signed an agreement with Associations International for 5 more years. • A new Chapter recognition program will launch in 2015. • The Global Leaders Forum will debut in 2015 to create better alignment between Global and Chapters.

  13. Strategic Goal: Become preferred resource for the business community.

  14. Creating a value proposition for partnering with ICF A customer relationship management (CRM) technology is being integrated with current databases offering the ability for ICF Global to deliver more robust automated outreach campaigns to business leaders and other stakeholders. It will also allow for more effective tracking of these relationships.

  15. Creating a value proposition for partnering with ICF 6,911 unique leads have been collected through a online content page through a partnership with HCI, surpassing our quota of 3,000 annually in our agreement established in 2013.

  16. Creating a value proposition for partnering with ICF In 2014, the ICF Global marketing team compiled stories of outstanding organizational coaching initiatives in a white paper, titled, The Hallmarks of Success in High-impact Organizational Coaching Programs.

  17. Creating a value proposition for partnering with ICF In process: • An enhanced Coach Referral Service (CRS)

  18. Leveraging Research Completed the 2013 Organizational Coaching Study (Commissioned by ICF, PricewaterhouseCoopers LLP conducted in-depth interviews with 24 organizational decision makers. The executive summary provides businesses, coaches, stakeholders and the general public with new information and insights about the status, value, effectiveness and impact of professional coaching within organizations.)

  19. Leveraging Research Completed the 2013 Organizational Coaching Study (Commissioned by ICF, PricewaterhouseCoopers LLP conducted in-depth interviews with 24 organizational decision makers. The executive summary provides businesses, coaches, stakeholders and the general public with new information and insights about the status, value, effectiveness and impact of professional coaching within organizations.)

  20. Leveraging Research Completed the 2014 Global Consumer Awareness Study (7% increase in global consumer awareness of coaching; 1/3 of respondents aware of coaching also aware of ICF; high satisfaction and advocacy among consumers of coaching). 18,810 respondents, 25 countries, 16 languages

  21. Leveraging Research Completed the Building a Coaching Culture study with HCI. Presented findings at HCI Global Talent Management Forum and ICF Global 2014—Latin America in November 2014. There are plans to present findings at local events in Pittsburgh, Pennsylvania, USA; Russia; Dubai, U.A.E.; and Shanghai, China.

  22. Global Strategic Plan How can your Chapter collaborate with ICF Global to bring the vision to life?

  23. Strategic Plan • ICF Members represent excellence in professional coaching. • ICF is the most relevant professional coaching organization. • ICF has the strongest global brand. • ICF promotes professional coaching. • ICF fosters professional coaching, coaching skills and coaching mindset being an integral part of society.

  24. ICF Members represent excellence in professional coaching • ICF researches, develops and implements robust standards and requirements for membership in the organization. • ICF researches, develops and implements robust standards, governance and operational procedures/structures, and applicant requirements for all aspects of the Credentialing program. • ICF researches, develops and implements robust standards, governance and operational procedures/structures, and applicant requirements for all aspects of the Accreditation program.

  25. ICF is the most relevant professional coaching organization • ICF assumes a thought-leadership role for the evolution of the global coaching profession. • ICF increases leader engagement within experienced coach community. • ICF expands its value proposition by providing credible research on the science of coaching. • ICF supports sustainability across global networks. • ICF delivers and maintains a presence at high-quality global events.

  26. ICF has the strongest global brand • ICF empowers its Members and Credential-holders to be the Association’s foremost brand advocates. • ICF is the preferred “go-to” for coaches seeking to advance their credibility. • ICF-branded content advances consumers’ understanding and awareness of coaching and of what sets ICF coaches apart. • ICF’s International Prism Award is recognized as the “gold standard” for organizations using coaching and coaches working in organizations. • ICF pursues an enhanced global media strategy to increase brand awareness.

  27. ICF promotes professional coaching • ICF advances consumer awareness of professional coaching. • ICF supports the growth of organizational coaching cultures.

  28. ICF fosters professional coaching, coaching skills, and coaching mindset being an integral part of society • ICF Foundation ensures sustainable infrastructure. • ICF Foundation collects and disseminates nonprofit and pro bono coaching case studies, resources and best practices. • ICF Foundation launches awards program to recognize ICF Chapters’ pro bono coaching endeavors.

  29. Group Breakouts What can you do to align your Chapter’s goals with the ICF Global vision? • The number and letter on your badge indicate which group you are in. • 30 minute breakout session • 30 minute report out

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