Rotary Club of Traverse City Strategic Plan 2011 - 2013

1. Rotary Club of Traverse City Strategic Plan 2011 - 2013

2. SOCIAL TRENDS • Social Media (Twitter, Facebook, texting). • Trend to an increased commitment to sustainable environmental friendly practices. • There is an increased focus on creating communities that have a sense of place.

3. SOCIAL TRENDS, continued • Time deprivation – longer hours, desire for more family and personal time. • Desire to volunteer in groups, with family and during non-business hours. • Increased focus on embracing culture diversity.

4. SOCIAL TRENDS, continued • Use of technology is changing the way we live, some generational divisions. • Socially responsible business is a growing trend. • There is a declining enrollment in established civic clubs.

5. SOCIAL TRENDS, continued • Many find it difficult to leave work during the day to attend civic club meetings. • There are growing ways to work-less structured, shared leadership and more informal technology-based communications; networks.

6. SOCIAL TRENDS, continued • There is a trend to want more transparency. • So many needs. There is some tension between meeting local or global needs.

7. ECONOMIC TRENDS • High unemployment. • Jobs shifting to knowledge-based economy. • Families working multiple jobs. • Increase in uninsured or under insured individuals/families. • Focus on triple bottom line: economic, environmental and social.

8. ECONOMIC TRENDS, continued • Increased competition for funders, donors and event attendees. • Growing local, national and global demand for charity. • Increased role of government in providing basic services. • Uncertainty in economic models and times.

9. ECONOMIC TRENDS, continued • Younger population having a difficult time finding employment. • Many budgets are stretched and people are challenged to meet financial obligations.

10. DEMOGRAPHIC TRENDS • Aging population. • Population of children is declining. • The number of young retirees who may be willing to volunteer in the region. • There are a growing number of people taking care of their parents. • The number of single-parent families is increasing.

11. DEMOGRAPHICS • 128 Rotarians responded to the survey. • 80% of the responding Rotarians were male and 20% were female.

12. How Well Does Our Current Organizational Model Work? In September 2010 we presented an electronic survey conducted by Zoomerang to prepare for our strategic planning activity. Debbie McKeon (NorthSky) analyzed the results of the survey and facilitated the strategic planning meetings for our Rotary Club’s board. She spent many hours of her personal time to help us through this planning process.

13. Why Did You Join Our Rotary Club? • 89% listed COMMUNITY SERVICE within the top 3 responses. • 71% listed NETWORKING within the top 3 responses. • 68% listed FRIENDSHIP/SENSE OF FRATERNITY within the top 3 responses.

14. Why Did You Join Our Rotary Club? • 38% listed PROFESSIONAL DEVELOPMENT within the top 3 responses. • 21% listed WORLD SERVICE world service within the top 3 responses. • 16% listed EMPLOYER EXPECTATION within the top 3 responses.

15. 92% of Rotarians indicate that their original expectations for joining our club have been met.

16. 85% Community Service 82% Networking 62% Friendships and Sense of Fraternity 39% Professional Development What would make your friends, who are leaders, request you to sponsor them in our club?

17. What would make your friends, who are leaders, request you to sponsor them in our club? • 22% Employer Expectation • 12% World Service • 6% Other Reasons

18. What should the optimum number of members in our club be? • 61% think that 300 Rotarians would be our optimum number. • 31% think that 275 Rotarians would be our optimum number. • 6% think that 400 Rotarians would be our optimum number. • 2% think that 500 (plus) Rotarians would be our optimum number.

19. Who should be responsible for recruiting new members? • 85% think that both members and the Membership Committee are responsible. • 19% think that it is the job for individual Rotarian members. • 10% think that the Membership Committee is responsible for this activity. • 2% other.

20. How many members have you sponsored in the last two years? • 64% – 0 members • 18% – 1 member • 7% – 2 members • 4% – 3 members • 3% – 4 members

21. Should there be steps taken to ensure that Traverse City Rotary is the club of choice for the younger generation of leaders in the Traverse City area? • 91% of the Rotarians answered yes to this question. • 9% of the Rotarians answered no to this question.

22. Should our club consider anyof the following options? • 81% believe in recruiting younger generation members. • 69% believe in focusing club programs designed to appeal to younger generation leaders. • 34% think we should consider special pricing for this group. • 26% think we should have family-oriented club activities that appeal to this group of leaders.

23. If costs were increased a little, how often would you like to meet in other locations? • 81% – More often at the Elks, City Opera House, Park Place Hotel. • 44% – Less often at the Park Place Hotel, City Opera House, Elks Lodge, other sites. • 45% – Meetings are just right at the Park Place Hotel, at Elks Lodge, City Opera House, and other sites.

24. How Welcome Do You Feel At Our Rotary Club Meetings? • 54% – Very welcome. • 39% – Generally welcome. • 7% – Neither welcome or unwelcome.

25. How much do you enjoy our weekly meetings? • 65% – Generally enjoy. • 22% – Always enjoy • 10% – Neutral. • 3% – Don’t enjoy.

26. Do you see our Rotary club as a lunch club, a service club or both? • 81% – Both. • 10% – Service club for meaningful projects. • 8% – Lunch club for fellowship and networking.

27. Local Programs Variety of Programs/Speakers International Programs Culture Performance Political programs Unique Authors What type of programs/speakers are you most interested in?

28. What type of programs/speakers are you most interested in? • Medical Programs • Travel • Arts • Sports • Other

29. How well does the club meet your expectations as a service club? • 78% – Just right. • 14% – Good amount of time but could do more. • 4% – Too much time. • 3% – Not spending enough time.

30. How well does the club meet your expectations as a service club regarding international programs? • 67% – Just the right amount of time. • 16% – Good amount of time but could do more. • 12% – Too much time. • 5% – Not enough time.

31. Do you presently serve on a committee? • 84% – Yes • 11% – No • 5% – I did not sign up for a committee.

32. How would you describe your most recent experience on a committee you serve on? • 75% – Committee experience was productive. • 8% – Committee rarely or never meets. • 7% – I am not on a committee. • 6% – Generally unproductive. • 5% – I signed up but was never contacted.

33. Are there areas that you would like to become more involved in our Rotary club? • 64% – Where ever I am needed. • 18% – Community service projects. • 8% – Social events involvement. • 5% – World service projects. • 3% – Membership recruiting. • 11% – Other

34. Would you consider volunteering to host a group study exchange participant for four days? • 38% – Yes • 62% – No

35. Have you hosted an exchange student? • 36 % – Yes • 64% – No

36. Would you consider hosting a youth exchange student for three months? • 17% – Yes • 83% – No

37. Do you plan to attend the annual Christmas party and other after business hours social events? • 52% – Yes • 24 % – No • 24% – Unsure

38. Do you plan to attend our annual golf outing? • 31% – Yes • 69% – No

39. Do you plan to participate in our STRIVE program as a mentor in the next year? • 4% – Yes • 70% – No • 25% – Maybe

40. Rotarians are expected to participate financially during “Tag Day,” on their birthdays, for World Community Service projects and the Rotary Foundation. Do you feel we should support… • 28% – More projects like these. • 22% – Less projects like these. • 50% – Other.

41. Do you feel that the club should provide a formal financial report to its members annually? • 84% – Yes • 10% – Unsure • 8% – No

42. Are you aware that our Rotary district and Rotary International expect each Rotarian to financially support the Rotary Foundation? • 82% – Yes • 18% – No

43. What are the five Rotary Club projects most important to you?(aggregate within the top five) • The Rotary Show • Tag Day • World Community Service • Munson Hospitality House • Hosting Rotary Exchange Students

44. The Rotary Show is our primary means of raising funds to support our community grant program administered through the Good Works Committee. Revenues have been declining. What should be considered to turn this trend around? • 52% – Create a committee to focus on group ticket sales. • 40% – Require each Rotarian to sell ten tickets.

45. 31% – Decrease the cost related to the show. • 29% – Consider another fundraising event to augment or replace the show. • 14% – Raise the price of tickets. • 7% – Require each member to sell 15 tickets. • 24% – Other.

46. Between the business portion of our meeting and the speaker, a number of Rotarians leave the meeting. Should we continue to discourage this strongly? • 48% – Yes • 39% – No • 14% – Unsure

47. Do you think our club should be more involved in District 6290 events and activities? • 29% – Yes • 39% – No • 34% – Unsure

48. How often have you visited our club’s website? • 56% – 4 or more times • 16% – 2 times • 11% – 3 times • 11% – 0 times • 7% – 1 time

49. Does Rotary Charities meet your expectation regarding involvement of Rotary Club members with grant investigations and feedback? • 81% – Yes • 5% – No • 3% – Unsure • 11% – Need more information

50. Does Rotary Camps & Services meet your expectations regarding involvement of Rotary Club members and feedback to our club? • 70% – Yes • 20% – Unsure • 9% – No