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FISHERMAN’S FRIEND

FISHERMAN’S FRIEND. 2013 – 2017. Sales Forecast to support. Fleetwood Site Development Plan. May 3, 2012. GERMANY. THAILAND. HOLLAND. FRANCE. SWITZERLAND. SWITZERLAND. SWEDEN. KEY TRENDS. Role of Distributors – route to market. Increasing importance of top markets.

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FISHERMAN’S FRIEND

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  1. FISHERMAN’S FRIEND 2013 – 2017 Sales Forecast to support Fleetwood Site Development Plan May 3, 2012

  2. GERMANY

  3. THAILAND

  4. HOLLAND

  5. FRANCE

  6. SWITZERLAND

  7. SWITZERLAND

  8. SWEDEN

  9. KEY TRENDS Role of Distributors – route to market Increasing importance of top markets Maintain investment towards the consumers Dependence on top retailers e.g. Carrefour, Lidl, Boots Difficulty in implementing price increases “Missing” markets: Latin America Africa Turkey Poland Mexico Russia India

  10. KEY TRENDS Increasing power of retailers On-line retailing – how big will it get? How will it change shopping habits? Impact on impulse purchase products Europe – Low consumer / trade confidence More promotional driven sales More focus on price Asia will continue to grow but with bumps in the road Nestlé Q1 2012 Sales Developed Markets +3% Emerging Markets +13%

  11. ASSUMPTIONS Ziplock remains Pharma markets only Brand image “updated” Laminate for confectionery markets “upgraded” mid 2013 onwards. Phased in gradually One new flavour per annum available Current range of pack variants remains

  12. FORECAST FOR LOZENGES/TABLETS

  13. SUGAR / SUGAR-FREE SPLIT forecast

  14. ZIP LOCKS LOF/IDS & NON-ZIP LOCKS

  15. EUROPE / NORTH AMERICA / S E ASIA

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