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What is retailing ?

What is retailing ?. What is Retailing ?. Retail involves the sale of goods from a single point (malls, markets, department stores etc) directly to the consumer in small quantities for his end use . Major Retailing Types. Specialty Store Department Store Supermarket Convenience Store.

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What is retailing ?

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  1. What is retailing?

  2. What is Retailing? Retail involves the sale of goods from a single point (malls, markets, department stores etc) directly to the consumer in small quantities for his end use.

  3. MajorRetailingTypes • SpecialtyStore • DepartmentStore • Supermarket • ConvenienceStore • DiscountStore • Off-PriceRetailer • Superstone • CatalogShowroom

  4. SpecialtyStore Specialty stores are small stores which specialize in a specific range of merchandise and related items.

  5. DepartmentStore A department store is a retail establishment which satisfies a wide range of durable goods and products to the consumer's personal and residential needs.

  6. Supermarket A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments.

  7. ConvenienceStoreis a small store or shop in a built up area that stocks a range of everyday items such as groceries,alcoholic and soft drinks, newspapers and may alsooffer money order and wire transfer services. DiscountStoreis which sells products at prices lower than those asked by traditional retail outlets.

  8. Off-PriceRetailer Superstone • Off-price retailers sell clothing and accessories from major-label brands at a significant discount. • Huge selling space, routinely purchased food and household items, plus services (laundry, shoe repair, dry cleaning, check cashing).

  9. CatalogShowroom • CatalogShowroomis a form of retailing. The typical merchant sells a wide variety of household and personal products, with many emphasizing jewelry.

  10. Levels of Retail Service • Self-Service • Self-Selection • Limited Service • Full Service

  11. Self-Service • Self service is the practice of serving oneself, usually when purchasing items. • Self-service is the cornerstone of all discount operations. Many customers are willing to carry out their own locate-compare-select process to save money.

  12. Self-Selection Customers find their own goods, althoughthey can ask for assistance . Limited Service These retailers carry more shopping goods, and customers need more information and assistance.The stores also offer services (such as credit andmerchandise-return privileges).

  13. Full Service • Full service is a term that has many different uses. In general, the term implies that customers will receive the most attentive service or have access to the greatest number of services commonly offered.

  14. Non-StoreRetailing • DirectSelling • Direct Marketing • AutomaticVending • Buying Service

  15. Directselling Direct selling is the sale of a consumer product or service,person-to-person, away from a fixed retail location,marketed through independent sales representatives whoare sometimes also referred to as consultants,distributors or other titles. Direct sellers are not employees of the company. They are independentcontractors who market and sell the products or services of a company in return for a commission on those sales.

  16. Direct Marketing Direct marketing is a sometimes controversial sales method by which advertisers approach potential customers directly with products or services. The most common forms of direct marketing aretelephone sales, solicited or unsolicited emails,catalogs,brochures and coupons.

  17. AutomaticVending A vending machine is a machine which dispenses items such as snacks, beverages, alcohol, cigarettes, lottery tickets, consumer products and even gold and gems tocustomers automatically, after the customer insertscurrency or credit into the machine. Buying Service Buying service is a storeless retailer serving a specific clientele—usually employees of large organizations— Whoare entitled to buy from a list of retailers that have agreed to give discounts in return for membership.

  18. MAJOR TYPES OF CORPORATE RETAIL ORGANIZATIONS CorporateChainStore:One of thetypes of retailorganizationswheretwoormoreoutletscommonlyownedandcontrolled,employingcentralbuyingandmerchandising,andsellingsimilarlines of merchandise.Examples;GAP,PotteryBarn,HoldEverything,TowerRecords.

  19. VoluntaryChain:A valuntaryassociation of independentretailers in a givenline of businessforcollectiveaction in buying,advertising,andotherphases of management.Forinstance;IndependentGrocersAlliance(IGA)

  20. RetailerCooperative:An organizationforthecollectivepurchaseandsale of goodsby a groupwhoshareprofitsorbenefits.Examples;AssociatedGrocers,ACE Harware

  21. ConsumerCooperative:A consumers’ cooperative is a businessownedbyitscustemers.Employees can alsogenerallybecomemembers. Consumercooperativesystemhelpstoreducethecost of thegoodsbyeliminatingthemiddleman’sprofit.Forexamples;LocalConsumerCooperatives.

  22. FranchiseOrganization:Contractualassociationbetween a franchiserandfranchisees,popular in a number of productand service areas.Forinstance;McDonald’s,Subway,Pizza Hut,7-Elevenandetc.

  23. MerchandisingConglomerate:A free-form corporationthatcombinesseveraldiversifiedretailinglines&formsundercentralownership,alongwithsomeintegration of theirdistribution &managementfunction.Examples:F.W. Woolworth,Kids Mart.

  24. RETAILERS’ MARKETING DECISIONS • Target Market:A specificgroups of consumers at which a companyaimsitsproductsandservices. Target marketing can be thekeyto a smallbusiness’ssuccess.

  25. ProductAssortment:Thecollection of goodsorservicesthat a businessprovidestoconsumers. Productassortmentusuallyreferstothelength (thenumber of products in theproductline), breadth (thenumber of productlinesthat a companyoffers), depth (thedifferentvarieties of product in theproductline), andconsistency (therelationshipbetweenproducts in their final destination) of productlines.

  26. StoreAtmosphereis another element in thestorearsenal.Everystore has a lookand a physicallayoutthatmakes it hard oreasytomovearound.

  27. Procurement:Theprocess of obtaininggoodsandservicesfrompreparationandprocessing of a requisitionthroughtoreceiptandapproval of theinvoiceforpayment.

  28. StoreActivities:Thegrowth of e-commerce has forcedtraditionalbrick-and-mortarretailerstorespond.Inadditiontotheirnaturaladvantages,such as productsthatshoppes can actuallysee,touch,and test,real-life customer service,and no deliverylag time forsmallormedium-sizedpurchases.

  29. RETAIL CATEGORY MANAGEMENT • CotegoryManagementis a processthatinvolvesmanagingproductcategories as businessunitsandcustomizingthemtosatisfycustomerneeds.

  30. Theindustrystandard model forcategorymanagement is the 8-stepsprocess: 1.Define thecategory 2.Define the role of thecategorywithintheretailer 3.Assessthecurrentperformance 4.Set goals

  31. 5.Choosetheaudience 6.Devisespecifictactics 7.Implementation 8.Theeight step is one of reviewwhichtakes us backto step 1

  32. Retailer Services Prepurchase services Postpurchase services Ancillary services

  33. Prepurchase services • Prepurchase services include accepting telephone and mail orders, advertising, window and interior display, fitting rooms, shopping hours.

  34. Postpurchase services • Postpurchase services include shipping and delivery, gift wrapping, adjustments and returns, alterations and tailoring, installations, engraving.

  35. Ancillary services • Ancillary services include general information, check cashing, parking, restaurants, repairs, interior decorating, credit, rest rooms, baby-attendant service.

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