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Electronic Retailing

Electronic Retailing. Selling on the Internet. Source: www.clickz.com. Source: Virginia Microenterprise Network Regional Conference. Small Businesses: Using the Internet. Source: Virginia Microenterprise Network Regional Conference. Small Businesses Conducting e-Commerce.

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Electronic Retailing

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  1. Electronic Retailing Selling on the Internet

  2. Source: www.clickz.com

  3. Source: Virginia Microenterprise Network Regional Conference Small Businesses: Using the Internet

  4. Source: Virginia Microenterprise Network Regional Conference Small BusinessesConducting e-Commerce

  5. Source: Virginia Microenterprise Network Regional Conference Small Business:e-Commerce Revenues $ billions

  6. .com E-Commerce Roadmap While developing an E-Commerce presence, it is important to know where you are now as well as the appropriate destination for your business. Level 5 • End-to-end • Fulfillment • Workflow • Seamless connectivity to back-end system(s) • Minimize/eliminate manual input on transactions. • B2B automated processes Level 4 Integrated • Online orders, payments • Order tracking, queries • Funds transfer Transactional Level 3 • Registration • Forms • E-mail • Secure transaction processing • Online payment authorization • Authentication and validation Level 2 Interactive • Advertising • Marketing • Information • Web site connectivity to database application(s) and email accounts Static Level 1 • No company web site • Can access other sites • Web site • Content development & updates Access • Legend • - Functions at Level • - Requirements to achieve next level No Capability • Internet access through ISP • Email accounts Adapted from:www.mepcenters.nist.gov/public/ecommerce-summit.nsf

  7. Know why you are on the Web???

  8. To make money!!! Web design is not about art, it's about making money!!!

  9. The Internet Market Channel

  10. What people are buying on the Web . . . • Airline tickets • Hotel reservations • Computer hardware • Apparel • Consumer electronics • Car rental • Health/Beauty • Books • Music • Computer software • Jewelry • Toys/Video games • Food/Beverages • Office supplies • Flowers • Linens/Home decorations • Sporting goods • Videos • Appliances • Furniture • Tools/Hardware • Footwear • Small appliances • Garden supplies Reference: Forrester

  11. Mississippi Sites Examples of Mississippi E-Tailers ...

  12. www.jubilations.com

  13. www.pleasantgrovesoaps.com

  14. www.pennysanford.com

  15. www.dirty-hippie.com

  16. www.iceboxframes.com

  17. www.mscheesestraws.com

  18. www.ebicom.net/~bbj1

  19. www.dixiesnow.com

  20. www.spirit-song-studio.com

  21. www.pashapillow.com

  22. www.deltapecan.com

  23. www.cjsbows.com

  24. Getting Started

  25. Who is going to design, build, and maintain the site??? In-house vs. Outsourcing

  26. Outsourcing . . . Know who you are hiring! . . . and get it in writing!!!

  27. Building a Web Store: Options • E-business Template Site • Yahoo Web Store • Contracting / Outsourcing • Individuals or companies • Do it Yourself • From scratch, combination of the above

  28. Template Site • Advantages • Easy to use: browser based interface • All-in-one solution: domain registration, website design, administration, and hosting • Relatively fast setup, do not need extensive technical knowledge • Browse before buying (can look at other sites and available templates) • May list in online categories and directories

  29. Template Site • Disadvantages • Limited flexibility in store design and layout • Your store looks very much like other stores developed with the template service • Additional features, bandwidth, or support may be extra • Costs usually increase as additional items are added • Limited support (may be web only)

  30. Contracting Websites • Advantages • Increased complexity and customization available • Experienced individuals can guide your online business and goals • Technical translation and increased support

  31. Contracting Websites • Disadvantages • May take hours or days to make changes • Requires time for meetings and reviews • Contractors differ with services, support, professionalism and assistance • Pricing system may quickly escalate costs

  32. Contracting Websites • Considerations • Always have a contract signed by both parties with complete disclosure • Contractors will often retain the code, design, features, images, or even content until payment is received • Make sure you have agreements on the length, limits, and rates or total price

  33. Build it Yourself • Advantages • Customization limited only by your time and financial resources • Unlimited and free updates (instantly) • Wealth of software and design support available on the Internet • Easy to incorporate site and business for continuity

  34. Build it Yourself • Disadvantages • Time investment: learning software • Time investment: designing site • Time investment: troubleshooting, updating • May require initial upfront costs (often used as business investments) • Must learn Internet marketing and search engine techniques

  35. Building a Web Store: Costs • E-business Template Site • $40 - $200 (monthly) • Contracting / Outsourcing • $500 - $15,000 • Build it Yourself • $0 - $3000 (depends on current situation) • Other Needs: • Domains ($15-$35 annually) • Hosting ($15 - $200 monthly) • Secure Connection ($200-$400 annually)

  36. Common Mistakes . . . • Bad domain names • Somebody’s cousin built it • Somebody’s cousin hosts it • Only webmaster can make changes • Hokey unprofessional design • Too slow to download • Not organized properly • Stale content

  37. Building a Web Store

  38. Building Blocks of a Web Store • Domain name • Web site/store • Web server/host • Site marketing

  39. Building Blocks of a Web Store • Domain name • Web site/store • Web server/host • Site marketing

  40. Domain Nameswww.yourname.com • Domain Names • Should be your website name (ex. acme.com = ACME, Inc.) • Shorter names are usually easier to remember • Avoid hyphenated names • Avoid plurals, “the”, and “my” if possible • Easy to remember, type and promote • Remember! You can have more than one domain for your website: amazon.com, amazonbooks.com, amazonvideos.com, amazonndvds,com, amazonkids.com

  41. Building Blocks of a Web Store • Domain name • Web site/store • Web server/host • Site marketing

  42. Building Blocks of a Web Store • Web site/store • Online product catalog • Shopping model/Ordering system • Merchant account/Payment processing • Customer communication system • Tracking system

  43. Shopping Cart, SSL, & Online Payment Methods • Shopping Carts/Bags • Must be easy (intuitive) to use • Support common functions (add, remove, modify, clear, save, checkout) • Secure Socket Layer (SSL) • Provides a secure transaction link • Gives buyer and sellers confidence • Online payment processing system • Standard: credit cards • Alternatives: PayPal

  44. Ordering Process

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