1 / 15

Services Transformation

Services Transformation. New Approaches to Delivering Blended Services Over IP Networks Keith Chappell Alcatel-Lucent. Services Transformation. Binding applications to shared network & management resources delivers a new breed of services with agility

latham
Download Presentation

Services Transformation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Services Transformation New Approaches to Delivering Blended Services Over IP Networks Keith Chappell Alcatel-Lucent

  2. Services Transformation Binding applications to shared network & management resources delivers a new breed of services with agility Personalized & Blended services with optimal Quality of Experiencewill be the differentiator

  3. Transformation required to deliver a user-centric communications experience Key service challenge: Deliver to end-users compelling integrated user centric services • Enriched Communications Experience SERVICE AGILITY SERVICE PERSONALIZATION SERVICE BLENDING QUALITY OF EXPERIENCE Today’s Networks Service & network silos Limited new application capability Limited knowledge of end user preferences and context No network wide visibility or control ofresources Static management of network traffic and resources Internet grade IP

  4. Carrier-Grade Service Delivery Environment to deliver personalized and blended services 3 Converged Network with Services Silos 2 Network and Services Silos 1 Carrier-Grade SDE ServiceOperations 3rd party apps Service Factory Service Enhancements Federated Control Services Transformation:Breaking service silos with the Carrier-Grade SDE

  5. Service Control Business& Consumer Environment Universal BB Access Service Aggregation Service edge Data-Aware Transport The Target of Services TransformationThe Carrier Grade Service Delivery Environment Service Creation Carrier-Grade Service Delivery Environment • Service Factory • Applications • Application Servers • Partner/3rd Party Eco-System • SDK/Dev Tools Video IMS Traditional Service Transformation Internet FederatedControl • Service • Enhancements • User Profile • Presence • Location • Service Operations • Customer/Partner Care • OSS/BSS • Content Management • Session Control • Service Blending • Resource Mgt • Policy-decision & enforcement Service Oriented Architecture

  6. Key Elements of Carrier-Grade SDE: Service Factory • The Service Factory consists of 4 key • components: • Application Servers • Applications • Terminal Clients • Applications and Client SW Development Tools Service Factory Federated Control Service Enhancements Common Service Enablers Service Operations

  7. Flexible portfolio of application servers allow for service delivery optimization. Service Providers are not tied to a single “golden” platform (SDP) promised to support all current and future service needs. Extensive portfolio of applications that can be blended into new services (e.g., IPTV blended with Web Browsing) Personalization of new services by either the Service Provider or the end-user Open, non-proprietary Software Development Kits (SDKs) enable innovationby the service provider and 3rd parties Web Services and IMS protocols facilitate open blending of services across application servers Value Derived from the Service Factory

  8. Service Factory Federated Control Key Elements of Carrier-Grade SDE: Federated Control • Session/Service Blending • Integrating sessions within the network • Orchestration for sequenced execution where necessary • Policy driven blending of services • Availability of Always-On Aspect enables Push To “X” type services • Dynamic Resource Management • Admission control and throttling • Flexible Policy Decision/Enforcement driven by a high-speed rules engine • Centralized decision point for distributed Policy Enforcement Points (PEPs) • Network Security Enforcement • Multi-level, multi-faceted security implemented as an always on process, not an event • Security standardization enables interoperability in Multi-Vendor Networks Service Enhancements Common Service Enablers Service Operations

  9. Federated Control throughSession/Services Blending and Orchestration IPTV Internet Services Service Factory MM over Mobile SIP Traditional e.g. IN, Voice Partner Services Service Blending(SIP, WS, policy-driven orchestration) Other e.g. PTx Federated Control AIN SCP Soft- Switch Messaging Server Example Control Elements Video Server Service Control

  10. Key Elements of Carrier-Grade SDE: Service Enhancements • Federated Identity • Authentication & Authorization • Identity Management for Single Sign On • Federated User Data • Directory (e.g., Name, Voice Mail, etc.) • User Profile • Address book • Privacy • Personalization • Dynamic policy decisions based on context, requester, preferences, and data mining • Tailored service offering to simplify end-user selections • Federated Presence and Location • Communities/Groups • Capitalizing on user “networking” data • E.g.,Groups - gaming, IM, calling patterns • Network Abstraction • Network APIs and web services (e.g., OSA Parlay, ParlayX) • Rating & Charging • Real-time on-line charging & rating control • Flexibility & special rating for promotions of blended services Service Factory Federated Control Service Enhancements Common Service Enablers Service Operations

  11. New Service Options (Service Usage Data mining) Network Abstraction Layer User Identity User User Profile RT Rating & Charging Network Data Federation & Sharing User Preferences & Policies Presence & Location services Intelligent Delivery Network Service Enhancements enable federation and exploitation of user data and dynamic information to deliver personalization of services Service Enhancements:Exploiting Information Federation and Shared Capabilities

  12. Key Elements of Carrier-Grade SDE: Service Operations Service Transformation includes optimizing operations systems to manage blended and personalized services by: • Re-engineering Operational Processes and OSS/BSS systems for innovative service bundling and life cycle management • Enhancing support for End-Users and Partners • Self-Care Portals • Carrier’s Service Exposure • Partner Service Registration • Implementing Service Modeling to optimize fulfillment, assurance and billing processes for new services • Measurement, monitoring, reaction and reporting of customer service usage and service experience • Policy-driven resource management • Providing comprehensive device and content management Service Factory Federated Control Service Enhancements Common Service Enablers Service Operations

  13. Customer SI&P Ops OS&R F A B PLM S&C ILM Enterprise Mgmt KPI / KQI MOM CRM SDM SMO Carrier-Grade SDE Service Operations 3rd party apps RDM RDM Service Factory VoIP Mobile Video Data SCDM Service Enhancements SPRM Federated Control Transformation impacts more than Networks and Services …Business Processes, Organizations and OSS/BSS Balanced Scorecard FMO Org./People Metrics Processes Systems Encompassing People, Processes & Systems Key Business Objectives PMO Extending traditional FAB with eTOM covering end-users, partners & ITIL Best Practices Time/Results FAB - Fulfillment, Assurance, Billing eTOM – enh. Telecom Operations Map ITIL - IT Infrastructure Library PMO = Present Mode of Operations FMO = Future Mode of Operations

  14. An unmatched vision for Services Transformation… • Enriched Communications Experience SERVICE AGILITY SERVICE PERSONALIZATION SERVICE BLENDING QUALITY OF EXPERIENCE Services Transformation Framework Service Control Service Creation Carrier-Grade Service Delivery Environment • Service Factory • Federated Control • Service Enhancements • Service Operations Access, Transport, & Service Edge End-user Environment

More Related