The O pportunity.

1. The Opportunity. $18.5 Billion • Total US Pet Food Sales - $18.5 Billion • Percent of Pet Food sold in Grocery, Health and Natural Stores – 51% • Whole Food’s share of US Grocery Sales: 1.5% • Whole Food’s ACV of Developed Pet Food Section - $130 - $180 Million 51% $180 Million

2. The Pet Food Market. • Market is resilient to the economy • Pet Food sales have grown over the last two years by 6.8% • The Organic, Natural, Health segment has grown by 14.7% • There are 78 million dogs and 94 million cats; a population that continues to grow • 62% of US homes have at least one pet • Consumers are looking for information to ensure the quality of their pet’s health; the longevity of their pet’s life. • There is a void in delivering this information; Whole Foods can fill this void. • A message that understands the bond WF consumers have with their pets

3. Our Purpose Today: • Introduce Wenaewe, a line of Organic Pet Food that breaks the mold. • Wenaewe is an excellent combination of organic ingredients, years of research and state of the art manufacturing processes. • The products are almost 99% USDA Certified Organic; the only items that are not organic are some essential vitamins and minerals that are required to make Wenaewe meet the AAFCO requirements for a complete and balanced diet. • Wenaewe is priced to be competitive on the shelf. • Wenaewe is not and will not be sold at PetSmart and Petco. • We want to support Whole Food’s success in communicating a message of improved pet nutrition.

5. Wen•ae•we n. meaning “the spirit of animals”. A word used by the Native American tribe of Zuni. According to the Zuni people, all human ills are the result of being out of balance with the natural world. embraces the natural world. [more]

6. The Right Product It’s simple. It’s the ingredients. Organic dog food of the finest quality. USDA Organic Certified Innovative Inclusion Process The Competition • Better 100% organic ingredients • No By Products, Fillers, Pesticides • Selling Point Comparison • Fresh Ingredients added in a natural state • Strong, organically nutritive properties • Our Inclusion Process • Certified by OIA to meet USDA NOP Organic • Sustainable Agricultural Practices • Our CertificatesOur Fields Quality Whole Pet Health Formulation • Complete and Balanced • Specially formulated for each life stage • Our Formulation • Human grade, organic ingredients • Sanitary facility meets stringent EU regulations • Our Ingredients Anti Allergen Efforts

7. A vendor to be proud of Honesty. Integrity. Responsibility. Wenaewe is not only produced in Erro’s own state of the art facility, the ingredients are traceable back to Erro’s own fields and even further back to Erro’s own seed production. We are leaders in responsible agriculture with constant rotation of the fields to promote natural sustainability. Our Values Our Control Our Exportation Our Business Units Our Home Uruguayan Agriculture Uruguay’s agriculture has relatively low inputs of labor, technology and capital in comparison with similar countries, which results in comparatively lower yields per hectare but also opens the door for Uruguay to market its products as "natural" or "ecological.” Campaigns like “Uruguayan grass-fed beef” and “Uruguay Natural” aim to establish Uruguay as a premium brand in beef, wine and other food products Uruguay's economy remains dependent on agriculture and services. The Agriculture Industry accounts for 12% of GDP (up from 8% in 1995), and for about 70% of total exports. The Right Supplier

8. Products that satisfy and delight the Whole Foods customer... And their pets. The Right Positioning Organic Family Owned Fair Trade • 60 years of working the land • Closely linked to everyday people • The Erro Story • Fair Trade Certified • Committed to the community • Follows all USDA Organic regulations • Leaders in sustainable farming • Why Organic Dog food? Low Carbon Footprint Supreme Health Benefits Genuine Animal Treatment • You are what you eat, so is your pet • Best quality available in the world • 12 Benefits of Wenaewe • Sea transport is best for the environment • No need for trucking of ingredients • Sea Transport Environment Facts • World class treatment of animals • Erro would rate “5” in Animal Welfare • Global Animal Partnership

9. High Quality Packaging keeps our food Fresh. Bag composition: • Bags are comprised of high quality film that keeps the product sealed • Top of the line seal: Keeps healthy food fresh, nutritional and palatable • Our Packaging is manufactured close by in Rosario, Argentina What’s on the bag: • Clean, Professional graphics catch the eye of the consumer • Information is easy to understand • Clean Freshness tracking using Lot Numbers. Giving the product full traceability all the way back to the fields The Right Packaging

10. 2011 Natural Market Price List www.wenaewe.com.uy sales@wenaewepet.com USDA Organic Ingredients Superior Balance of Essential Fatty AcidsSafe, Complete, Hypoallergenic Diet The Right Pricing

11. 2011 Natural Market Promotional Schedule www.wenaewe.com.uy sales@wenaewepet.com USDA Organic Ingredients Superior Balance of Essential Fatty AcidsSafe, Complete, Hypoallergenic Diet The Right Promotion

12. A controlled launch using regional distributors. Education is key. Sales Channel Plan: Simple. 2011 Natural Retailers 2012 Independent Pet Shops Frequent Promotional Support 15% Off Invoice • Complete Distributor Arrangement. • Whole Foods Regional Distributor Group • Agreement of “Cost +8%” • Fill in Several Voids • In Store Support • Education • Retail as needed Implementation of Market Development Support $25,000 quarterly support for Whole Foods Support “Whole Pet” education The Right Launch Plan

13. Thank you.

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15. Our Business Units. Seeds Grain Traders Animal Nutrition Agriculture Management Fertilizer and Agrochemical Machinery [ back ]

16. Our Exportation. • Decades of Leadership. • From Erro’s beginning, we have conducted all of our business activities with respect, honesty and passion. We are proud of Uruguay and want to share its beauty with the world. We believe that sustainable growth is promoted with healthy competition among peers. • We want to set the best example as we lead Uruguay exportation. Our food products are shipped to the USA, EU and Asia for human consumption. Most of those products are organic. [ back ]

17. Our Values. • Our Community Initiatives • Dog shelter; healing and nurturing • Donations: Schools, Hospitals • Higher education of employees • Sustainable growth; jobs for our neighbors • Core Business Values • Satisfied Customers. • Staff Engaged And Fulfilled. • Integrity And Ethics. • Passion In Everything We Do. • Growth And Profitability. • Environmentally Responsible. [ back ]

18. Our Home. Dolores, Uruguay • Financial • Become a banking safe haven for South America • Merasur Capital • International Banking center – Large EU and American Banks • Second homes for many rich Americans, Europeans and South Americans • 1995: Uruguayan Government set plans for the future... • Find our Identity • A small country overshadowed by Argentina and Brazil • Set specific goals for our future • Tourism • Become the “Riviera of South America” • Punta del Esta - Safe, fun in the sun on pristine beaches. • Eco Travel • Unspoiled Beaches • Large bird population – unique species • Natural beauty, fresh water fishing • Agriculture • Develop already high quality food stuffs as an international prominence • Tight controls to protect image of “Uruguay” quality. [ back ]

19. Why Organic Dog food? People who switch to organic foods report a boost in their energy levels. Their complexions improve and rashes clear up. They catch fewer colds, suffer fewer allergies. They recover quicker from illnesses. If the health benefits of eating organic works for us, why not our pets? Reduction of skin ailments and allergies. Wenaewe is free of artificial colors and flavor enhancers, chemical additives and toxic pesticides that could be the source of your dog’s allergies. Wenaewe also contains top quality protein and grain sources with exceptional nutritional value. This supports your dog’s immune system to help build resistance to skin infections. • More energy and a healthy weight. • Since organic foods are naturally more nutritious, many owners report their dogs eat less organic dog food than other commercial varieties. Wenaewe doesn’t contain bulk-fillers, so your dog consumes only what it needs to maintain healthy energy levels and life functions. It tastes better to your dog, too! Dogs feel more satiated eating smaller amounts of tasty, nutrient-dense foods. An organic diet can help your dog lose weight and exercise more. While typically slightly more expensive, the value of the food greatly diminishes the need for veterinarian bills • Better overall health and stronger immunity. • Organic dog food provides better quality sources of nutritional substances than even the non-organic, premium brands. It is more digestible for dogs. Dogs are likely to absorb rather than eliminate more of the nutrients they require to maintain a healthy immune system. Boosting your dog’s immunity may help prevent costly infections and illnesses that require veterinarian care. • Quality of Life and Longevity. • By feeding organic food you can help ensure your dog lives a long, happy and healthy life. A full, healthy diet is one ingredient in an overall healthy lifestyle you can help your dog enjoy. A luxurious, shiny coat, energy to run and play, a healthy weight and a strong immune system can maximize your dog’s life expectancy and quality of life into old age. [ back ]

20. 12 Benefits of Wenaewe Comprehensive testing in Uruguay, Japan and the United States have all pointed to unique levels of health benefits. Feeding studies for palatability also prove that there is no contest to the fresh, healthy and natural taste. [ back ]

21. The Erro Story From the beginning, Erro has been closely linked to the everyday people that work the land. Now, 63 years later we are still selling grain, seeds, animal feed and fresh cold pressed oils. Since 1947, on soils of Dolores, nestled in an area blessed by nature, Erro Company was born. Established initially as a service for producers, after years of fruitful work with people every day working the fields, Erro developed into the vast agricultural company that it is today. [ back ]

22. Our Control • 100% Control • Erro company is the owner of the Wenaewe brand and controls production from start to finish. From the harvesting of seeds, to development of crops through the harvest, storage, transport, processing and bagging. Wenaewe is even shipped in Erro trucks where it is placed onto a vessel for exportation. [ back ]

23. Certificates Within the Organic Community we are in the most privileged position. In addition to our world class organic raw materials, strict control allows us to place ourselves in the organic food category with utmost esteem. OIA, IFOAM, USDA, and OTA guarantee our product. Our quality control department includes a State-of-the-Art laboratory with the most advanced, computerized product testing capabilities. Testing data is supported by independent outside verification tests, inspections by SGS, OIA (extension of USDA-NOP), Uruguayan Ministries of Agriculture and Sanitation as well as EU auditors. [ back ]

24. Ingredients [ back ]

25. Our Fields [ back ]

26. Erro is excited with the potential to partner with Global Animal We are confident with the probability of achieving a 5 or 5+ rating in the near future. We wholeheartedly believe in the ethical treatment of all farm animals and fully endorse the movement to encourage farmers to do the right thing. 5+ 5 4 3 2 1 Enriched Environment Pasture Centered No Crowding No Physical alterations Entire life on same farm Enhanced Outdoor Access [ back ]

27. The effects of processing on pet food nutrition: the formulators dilemma . . . • All dry pet foods are produced through the extrusion process. Extrusion is a predominate application in food processing. Products such as pastas, breakfast cereals, cookie dough, baby food, dry pet food and ready-to-eat snacks are mostly manufactured by extrusion. • In the extrusion process, raw materials are first ground to the correct particle size (usually the consistency of coarse flour). The dry mix is passed through a pre-conditioner, where steam is injected to start the cooking process. • The preconditioned mix is then passed through an extruder, and then forced through a die where it is cut to the desired length. The cooking process takes place within the extruder where the product produces its own friction and heat due to the pressure generated (10–20 bar). The cooking process utilizes a process known as starch gelatinization. • Use of the extrusion cooking process gives the following food benefits: • Starch gelatinization – better digestibility. • Destruction of naturally occurring toxins • Diminishing of microorganisms in the final product • Erro uses this process with the state of the art addition of fresh meat and vegetable inclusion. Inclusion is where the meat and vegetables are added as a fresh slurry into the pre-conditioner prior to final cooking. There are several benefits of this process: • Allows for human grade ingredients to be added at the best possible time in process to maintain best possible benefit of these organic ingredients. • Fresh ingredients are of higher nutritional value. • Fresh ingredients results in a higher palatable product. • Fresh ingredients increase the digestibility of the food. Inclusion Process [ back ]

28. What IS in it What is NOT in it • As important as the excellent combination of ingredients included in Wenaewe® are the ingredients we have left out of our diet. All of them are known to cause a variety of conditions among the canine population. Wenaewe® Does Not Contain: Corn Dairy Products Soy Artificial Flavors Wheat Chemical Preservatives By-Products Genetically Modified Products Animal By Products Anti Allergen Effort [ back ]

29. We believe we are the best out there. And when you want to be the best, you need to beat the best. Selling Point Comparison [ back ]

30. The Zuni people The Zuni (also spelled Zuñi by the Spanish and in early 20th century ethnological texts) or A:shiwi (as the Zuni refer to themselves in their own language) are a Native American tribe, one of the Pueblo peoples, most of whom live in the Pueblo of Zuni on the Zuni River, a tributary of the Little Colorado River, in western New Mexico, United States. Zuni is 55 km (35 miles) south of Gallup, New Mexico. According to the 2000 Census, there were approximately 7,790 people in the zip code of the Zuni reservation, with 7619 living in either the statistical areas of Zuni or Blackrock. Tribal estimates for the entire reservation run from 10,000 to 12,000. with over 80% being Native Americans, with 43.0% of the population below the poverty line as defined by the U.S. income standards. They are known for their unique culture and cuisine. [ back ]

31. Reducing Air Emissions: Sea Transport is by far the most energy efficient and environmentally-friendly mode of transportation Our entry points to the USA are Long Beach, CA and Baltimore, MD. These ports are 10 miles and 60 miles respectively from our warehousing facility. * Source: Network for Transport and the Environment (NTM) kWh/tkm = kilowatt hours per tonne – kilometers g/tkm = gram per tonne - kilometers [ back ]

32. Our Products. Puppy Adult Vegetarian Senior Wenaewe® Products for the Grocery Market 1kg, 2.5kg, 6kg Dogs have different needs depending on their age. Wenaewe has a range that covers all the stages of your dog´s life (puppy, adult, senior). We also create an exclusive line for vegetarian adult dogs, developed using technology and organic ingredients of the highest quality. With Wenaewe you can trust that your dog will be fed with a complete nutrition, balanced and very flavorful [ back ]

33. Wenaewe: Senior Wenaewe® Senor is an organic food, complete and balanced, specially formulated to satisfy the specific needs of your dog. We investigated older age, when the health problems become more evident. • USDA Organic Certified • Family Owned Company • Human Grade Quality • Seed to Shipment Ownership • Innovative Fresh Inclusion • Supreme Health Benefits • Genuine Animal Treatment • Low Carbon Footprint Promotional schedule: A&B periods, every other month Ingredients Organic Uruguayan beef, organic brown rice, organic canola seed, organic flax seed meal, organic sunflower seed, organic buckwheat seed (soba), organic barley, organic millet, organic carrots, organic red beets, organic broccoli, organic high-oleic sunflower oil, organic canola oil, sea salt, organic oregano, organic garlic, ascorbic acid, propolis, vitamins (vitamins A, B12, D3, C, E, thiamine, riboflavin, pyridoxine, biotin, folic acid, pantothenate, niacin) minerals (chrome, sodium, selenite, iron, cooper citrate, zinc sulfate, cobalt) Wenaewe® is a hypoallergenic diet composed of human-grade foods. What it does contain is as important as what we left out… NO Corn NO Dairy Products NO Soy NO Artificial Flavors NO Wheat NO Chemical Preservatives NO By-Products NO Genetically Modified Products Item Pricing [ back ]

34. Wenaewe: Adult Wenaewe® Adult is an organic food, complete and balanced, specially formulated to satisfy the specific necessities of your dog. • USDA Organic Certified • Family Owned Company • Human Grade Quality • Seed to Shipment Ownership • Innovative Fresh Inclusion • Supreme Health Benefits • Genuine Animal Treatment • Low Carbon Footprint Promotional schedule: A&B periods, every other month Ingredients Organic Uruguayan beef, organic brown rice, organic canola seed, organic flax seed meal, organic sunflower seed, organic buckwheat seed (soba), organic barley, organic millet, organic carrots, organic red beets, organic broccoli, organic high-oleic sunflower oil, organic canola oil, sea salt, organic oregano, organic garlic, ascorbic acid, propolis, vitamins (vitamins A, B12, D3, C, E, thiamine, riboflavin, pyridoxine, biotin, folic acid, pantothenate, niacin) minerals (chrome, sodium, selenite, iron, cooper citrate, zinc sulfate, cobalt) Wenaewe® is a hypoallergenic diet composed of human-grade foods. What it does contain is as important as what we left out… NO Corn NO Dairy Products NO Soy NO Artificial Flavors NO Wheat NO Chemical Preservatives NO By-Products NO Genetically Modified Products Item Pricing [ back ]

35. Wenaewe: Puppy Wenaewe® Puppy is an organic food, complete and balanced, specially formulated to satisfy the specific necessities of your dog. • USDA Organic Certified • Family Owned Company • Human Grade Quality • Seed to Shipment Ownership • Innovative Fresh Inclusion • Supreme Health Benefits • Genuine Animal Treatment • Low Carbon Footprint Promotional schedule: A&B periods, every other month Ingredients Organic Uruguayan beef, organic brown rice, organic canola seed, organic flax seed meal, organic sunflower seed, organic buckwheat seed (soba), organic barley, organic millet, organic carrots, organic red beets, organic broccoli, organic high-oleic sunflower oil, organic canola oil, sea salt, organic oregano, organic garlic, ascorbic acid, propolis, vitamins (vitamins A, B12, D3, C, E, thiamine, riboflavin, pyridoxine, biotin, folic acid, pantothenate, niacin) minerals (chrome, sodium, selenite, iron, cooper citrate, zinc sulfate, cobalt) Wenaewe® is a hypoallergenic diet composed of human-grade foods. What it does contain is as important as what we left out… NO Corn NO Dairy Products NO Soy NO Artificial Flavors NO Wheat NO Chemical Preservatives NO By-Products NO Genetically Modified Products Item Pricing [ back ]

36. Wenaewe: Vegetarian Wenaewe® Vegetarian is an organic dog food, complete and balanced, specially based on a vegetarian diet, free of meat and its derivatives. • USDA Organic Certified • Family Owned Company • Human Grade Quality • Seed to Shipment Ownership • Innovative Fresh Inclusion • Supreme Health Benefits • Genuine Animal Treatment • Low Carbon Footprint Promotional schedule: A&B periods, every other month Ingredients Organic brown rice, organic canola seed, organic flax seed meal, organic sunflower seed, organic buckwheat seed (soba), organic barley, organic millet, organic carrots, organic red beets, organic broccoli, organic high-oleic sunflower oil, organic canola oil, sea salt, organic oregano, organic garlic, ascorbic acid, propolis, vitamins (vitamins A, B12, D3, C, E, thiamine, riboglavin, pyridoxine, biotin, folic acid, pantothenate, niacin) minerals (chrome, sodium selenite, iron, cooper citrate, zinc sulfate, cobalt) Wenaewe® is a hypoallergenic diet composed of human-grade foods. What it does contain is as important as what we left out… NO Corn NO Dairy Products NO Soy NO Artificial Flavors NO Wheat NO Chemical Preservatives NO By-Products NO Genetically Modified Products Item Pricing [ back ]