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Plugging Up the Black Holes in your Business

Plugging Up the Black Holes in your Business. Presented by Don Bishop Affinigent , Inc. Webinar Take- Aways. Stop missing so many potential prospects Stop ignoring your warmest prospects Stop losing touch with your best customers Stop forgetting to ask for referrals. Automatically!.

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Plugging Up the Black Holes in your Business

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  1. Plugging Up the Black Holes in your Business Presented by Don BishopAffinigent, Inc.

  2. Webinar Take-Aways • Stop missing so many potential prospects • Stop ignoring your warmest prospects • Stop losing touch with your best customers • Stop forgetting to ask for referrals

  3. Automatically!

  4. Lifecycle Marketing

  5. Capture Leads

  6. Your Thoughts? • How am I missing so many potential prospects? • How can I get prospects to provide their contact info? • What do I do with all of these business cards?

  7. You Need a Plan

  8. You have their contact information • They feel good about your company • You did something helpful for them

  9. Automatically!

  10. Educate/Nurture Prospects

  11. Your Thoughts? • Why is my sales conversion percentage so low? • How do I know when our prospects are ready to purchase? • How do I stay in touch without being annoying?

  12. You Need a Plan

  13. But remember:Just because you’ve captured a leaddoesn’t mean you’ve earned the right… TO SELL

  14. The Cost of Not Educating And the Other 90 Responders? • Fall through the cracks • ZERO follow-up • They'll go to your competitor! 10,000 (audience)‏ 100 (responders)‏ 10 (customers)‏

  15. The Benefit of Educating 10,000 (audience) 100 (responders) +5 10 (customers)

  16. The Benefit of Educating 10,000 (audience) 100 (responders) +5 +5 10 (customers)

  17. The Benefit of Educating 10,000 (audience) 100 (responders) +5 +5 +5 10 (customers)

  18. You are following up with everyone • You’ve educated them about the benefits of your product or service • When ready to buy, they buy from you

  19. Automatically!

  20. Repeat Customers

  21. Your Thoughts? • Why aren’t my customers spending more money with me? • How can I increase the lifetime value of my customers? • How can I spend less money on marketing/advertising?

  22. You Need a Plan

  23. They Also Design Social Media Pages

  24. Get Current Customers To Buy Again Automatically

  25. Send an email offer

  26. You’ve generated more revenue • You’ve reduced your marketing and advertising budget • You’ve made more profit

  27. Automatically!

  28. Generate Referrals

  29. Your Thoughts? • How do I become one of those referral only businesses? • What can I do to always remember to ask for referrals? • What’s the most successful way to ask for referrals?

  30. You Need a Plan

  31. Best way to generate more referrals? ASK FOR THEM!

  32. You’re generating more revenue • You’re receiving more referrals • You’re make LOTS more money!

  33. Automatically!

  34. What should you do now?

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