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Plugging Up the Black Holes in your Business. Presented by Don Bishop Affinigent , Inc. Webinar Take- Aways. Stop missing so many potential prospects Stop ignoring your warmest prospects Stop losing touch with your best customers Stop forgetting to ask for referrals. Automatically!.
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Plugging Up the Black Holes in your Business Presented by Don BishopAffinigent, Inc.
Webinar Take-Aways • Stop missing so many potential prospects • Stop ignoring your warmest prospects • Stop losing touch with your best customers • Stop forgetting to ask for referrals
Your Thoughts? • How am I missing so many potential prospects? • How can I get prospects to provide their contact info? • What do I do with all of these business cards?
You have their contact information • They feel good about your company • You did something helpful for them
Your Thoughts? • Why is my sales conversion percentage so low? • How do I know when our prospects are ready to purchase? • How do I stay in touch without being annoying?
But remember:Just because you’ve captured a leaddoesn’t mean you’ve earned the right… TO SELL
The Cost of Not Educating And the Other 90 Responders? • Fall through the cracks • ZERO follow-up • They'll go to your competitor! 10,000 (audience) 100 (responders) 10 (customers)
The Benefit of Educating 10,000 (audience) 100 (responders) +5 10 (customers)
The Benefit of Educating 10,000 (audience) 100 (responders) +5 +5 10 (customers)
The Benefit of Educating 10,000 (audience) 100 (responders) +5 +5 +5 10 (customers)
You are following up with everyone • You’ve educated them about the benefits of your product or service • When ready to buy, they buy from you
Your Thoughts? • Why aren’t my customers spending more money with me? • How can I increase the lifetime value of my customers? • How can I spend less money on marketing/advertising?
Get Current Customers To Buy Again Automatically
You’ve generated more revenue • You’ve reduced your marketing and advertising budget • You’ve made more profit
Your Thoughts? • How do I become one of those referral only businesses? • What can I do to always remember to ask for referrals? • What’s the most successful way to ask for referrals?
Best way to generate more referrals? ASK FOR THEM!
You’re generating more revenue • You’re receiving more referrals • You’re make LOTS more money!