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Dia Mohammed Celisa Chan William Mickens Anwar Azim Haewook Lee. HaRvard Business Case The Ritz-Carlton Hotel Company. Executive Summary. The Ritz-Carlton provides a quality experience and Gold Standard service.
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Dia Mohammed Celisa Chan William Mickens Anwar Azim Haewook Lee HaRvard Business CaseThe Ritz-Carlton Hotel Company
Executive Summary • The Ritz-Carlton provides a quality experience and Gold Standard service. • The situation facing the company is encompassed by the 7-day countdown, which represents a conflict between the owner/operator • Can McBride and Collins come to terms with providing quality service and training without compromising the service that the 7-day countdown and opening at a lower occupancy rate ensures?
Porter’s Six Forces – Industry Analysis • Supplier Power • Developers • Contractors • Laborers/Employees • Threat of Entry • Minimal due to high cost of entry • Threat of Substitution • Resorts • Luxury apartments • Condominium • Amusement Parks • Upscale Casinos • Rivalry • Four Seasons • Mandarin Oriental • Park Hyatt • Hay-Adams • St. Regis • Other property • developers • Complements • Spa/Sports Club • Restaurants • Retail Shops • Luxury • condominiums • Buyer Power • Hotel Guests • Business Clientele • Event Planners • Residential Owners
Force Field Analysis (FFA) • Situation: Revamping the Seven Day Countdown to increase average occupancy.
Recommendations/conclusion • Explore the possibility of expanding the 7-day training and development of employees to include prior training at other locations that are already operating at 80% occupancy. • Increase the initial occupancy rate from 50% to 60%, in an effort to appease the owner’s concerns about loss of potential revenue during the first four months of operations.
References • "Harvard Business School." Rev. of Harvard Business Publishing Massachusetts, by Sandra J. Sucher and Stacy E. McManus. Harvard Business Review. Web. 02 Sept. 2011. <http://www.hbsp.harvard.edu>. • Michelli, Joseph. "Training the Talented, the Ritz-Carlton Way." American Management Association. McGraw-Hill, 4 Sept. 2008. Web. 11 Oct. 2011. <http://www.amanet.org/training/articles/Training-the-Talented-the-Ritz-Carlton-Way.aspx>.