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Master Narratives & Global Climate Change. Getting Past “Not Yet”. Charlie Vars Dave Bella Court Smith January 22, 2013.
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Master Narratives &Global Climate Change Getting Past “Not Yet” Charlie Vars Dave Bella Court Smith January 22, 2013
A master narrative is coherent system of interrelated and sequentially organized stories that frame a common rhetorical script to establish audience expectations in support of a positive or negative perspective.
Competing Climate Narratives Economic Ecological
Science Frame for Policy Making SCIENCE WILL INFORM POLICY
Framing Master Narratives A frame consists of the mental representations, interpretations, and simplifications of reality used to communicate positive or negative perspectives to a target audience. A master narrative is coherent system of interrelated and sequentially organized stories that frame a common rhetorical script to establish audience expectations in support of a positive or negative perspective.
Framing A frame consists of the mental representations, interpretations, and simplifications of reality used to communicate positive or negative perspectives to a target audience.
Master narratives are A master narrative is coherent system of interrelated and sequentially organized stories that frame a common rhetorical script to establish audience expectations in support of a positive or negative perspective.
Good narratives are • Simple • Concrete • Explanatory • Realistic • Compelling narratives foster the illusion of reality. • (Kahneman2011:199-200)
…limitation of our mind: our exclusive confidence in what we believe we know, and our apparent inability to acknowledge the full extend of our ignorance and the uncertainty of the world we live in … (Kahneman2011:13-14)
…limitation of our mind: our exclusive confidence in what we believe we know, and our apparent inability to acknowledge the full extend of our ignorance and the uncertainty of the world we live in … (Kahneman 2011:13-14)
The basic frame The frame for thinking about climate change has action stuck at “yes, but NOT YET, more research is needed”