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Job Finding & Marketing Techniques in Supported Employment. Michael Evans Vice President European Union of Supported Employment Manager Employment Disability Unit, Dundee, Scotland. Job Finding & Marketing Techniques Aim.
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Job Finding & Marketing TechniquesinSupported Employment Michael Evans Vice President European Union of Supported EmploymentManagerEmployment Disability Unit, Dundee, Scotland
Job Finding & Marketing TechniquesAim • To understand the issues and factors that can influence the job finding process • To consider a variety of job finding and marketing techniques designed to secure employment vacancies for people with disabilities and other disadvantages in the open labour market IASE Conference, Limerick
Job Finding & Marketing TechniquesProgramme • The Dundee Model • Identifying the issues • Contacting employers • Meeting employers • Supporting the employer IASE Conference, Limerick
Dundee ModelActivities • Job Clubs • Support Team • Work Experience Placements • Advisory Service • Supported Employment Network IASE Conference, Limerick
Dundee ModelThe Process • Job preparation • Vocational profile • Job finding • Employer negotiation • On/off job support IASE Conference, Limerick
Dundee ModelAnnual Caseload & Results • 100+ disabled people into open employment • Support of 90 clients already in work • Organise 120 work experience placements • Place 20 clients into training • Attract 350+ referrals • Support Network of 25 organisations IASE Conference, Limerick
Identify the Issues • Understand the barriers • Employers • People with disabilities • Support organisation • Identify your business case(s) • Acceptable outcomes IASE Conference, Limerick
Identify the IssuesPotential Business Cases • Improved management skills regarding diversity • Disabled people perform better • Positive impact on the workforce • Disabled people less likely to be absent • Enhanced corporate reputation • Increased customer base • Access untapped labour resources IASE Conference, Limerick
Identify the IssuesPotential Outcomes • Open employment • Supported employment • Voluntary work • Work experience • Job taster IASE Conference, Limerick
Employment Disability Unit, Dundee2004 Outcomes - How achieved • Speculative letter 6 • Advertised letter 10 • Advertised telephone call 7 • Application form 18 • Word of mouth 10 • Organised by EDU staff 16 • Employment agency 2 • Via work experience placement 33 • Cold calling 7 • Employer contact 10 IASE Conference, Limerick
Contacting EmployersJob Finding Action Plan • Vocational profile • Identify types of work • Prepare cv • Agree responsibilities • Timescale • Monitor • Review IASE Conference, Limerick
Contacting EmployersMethods of Contact • Curriculum vitae • Application forms • Advertised/speculative letters • Telephone/cold calling • Via Work experience placements • Employer networks IASE Conference, Limerick
Contacting EmployersMarketing Materials • Business cards • Brochures • Website • Video • Employer testimonials • Advertisements • Media articles IASE Conference, Limerick
Meeting EmployersWhat are Employers Looking For? • Qualifications and skills • Experience and work background • Personality • Flexibility • Helpful, positive attitude • Team worker • Responsible • Enthusiastic • Reliable • Effective IASE Conference, Limerick
Meeting EmployersJob Interviews • Planning • Preparation • Presentation • Recognise the disability issues • Awareness • Ability to prepare • Presentation • Relax the employer • Disclosure IASE Conference, Limerick
Supporting the EmployerCompetence within SE • Disability awareness training • Employment policies • Disability legislation • Government programmes • Labour resources IASE Conference, Limerick
Job Finding & Marketing TechniquesPoints to Consider • Treat as Job Finding • Understand Employers’ Needs • Develop Awareness of Influencing Factors • Create an Appropriate Support Framework • Invest in Staff Training & Development • Be Competitive and Business Minded IASE Conference, Limerick
Contact Details Mike Evans Manager Employment Disability Unit Dundee City Council Dundee DD2 3QN Scotland T: +44 1382 828180 F: +44 1382 828148 E: mike.evans@dundeecity.gov.uk W: www.dundeecity.gov.uk/pman/edu IASE Conference, Limerick