Connecting Millions of Americans with Health Coverage

1. Connecting Millions of Americans with Health Coverage Nicole Oehmke Andy Perry California Project Director California Data Manager

2. Enroll America Our Mission Maximize the number of uninsured Americans who enroll in health coverage made available by the Affordable Care Act Two-fold Strategy 1 Promoting Enrollment Best Practices National Enrollment Campaign Using Cutting Edge Engagement Strategies 2

3. Sampling of Our Partners

4. Enroll America’s State Presence As of October 17, 2013 Staff on the ground Working with partners Alaska Hawaii

5. Enroll America’s Work in California • Train Organizations to Use Get Covered Data • Finding eligible consumers • Tracking contacts • Reporting results • Identify and Share Best and Promising Practices • Key Messaging for Outreach • Enrollment Strategies that Work • Promote Effective Strategies to/ from Other States

6. How Can We Help You?

7. Lessons from the First Four Months

8. How Will You Find Consumers?

9. Modeling And Testing Connect Individuals With Most Effective Messages And Tactics Without Modeling, Campaign Would Miss Millions of Uninsured Modeling Identifies Uninsured at Individual Level Additional Testing Identifies Best Message + Tactic Example: In Houston, 120K out of 800K uninsured live in areas with low uninsured rates Example: Individual level targeting increases efficiency of volunteer outreach Example: Experiments identify which individuals respond better to mail or phone calls Houston Uninsured Map Example Neighborhood Example Tactics + Message 119,508 23% 35% 54% Call – Cost Msg. 9% 7% 49% Mail – Security Msg.

10. GCD Training for California Users Andy Perry

11. Using Get Covered Data (GCD)

12. Data Elements in GCD

13. GetCoveredData.com Let’s login!

14. 4 Key Facts Resonate With Most of the Uninsured One of these = top message for 89% of population

15. An Example of Enroll America’s Resources • Best Practices for Outreach & Enrollment at Health Centers • Latino Outreach & Enrollment Toolkit • Outreach Planning 101 • Get Covered Calculator • Grassroots Organizing Toolkit • Health Care from the Pulpit Toolkit • Communicator’s Guide (available in Spanish)

16. Questions? Nicole Oehmke Andy Perry noehmke@enrollamerica.org aperry@enrollamerica.org