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Latest movements in the East European markets What does the future hold?

Latest movements in the East European markets What does the future hold?. Promedia. 11 years on the market, publisher of 8 trade magazines Tekstylia w domu ( Textiles for home).

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Latest movements in the East European markets What does the future hold?

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  1. Latest movements in the East European markets What does the future hold?

  2. Promedia • 11 years on the market, • publisher of 8 trade magazines • Tekstylia w domu ( Textiles for home)

  3. advertising and PR agency national sponsor of the Global Innovator Award (GIA)seminars, trainings, conferences trade missionsbusiness start-up in Poland

  4. Let’s go to visit Europe together

  5. Why the Middle and East European markets?

  6. There are about 200 mln consumers in East European (Non EU ) countries

  7. 38,1 40 35 30 21,5 25 Population (in millions) 20 15 10,3 10,1 7,6 5,4 10 3,4 2,3 2 1,4 5 0 POL ROM CZE HUN BGR SVK LTU LVA SVN EST There are more than 100 mln consumers in Middle and East European ( EU ) countries

  8. (not) long time ago… it was as a nice dream

  9. Wages and social benefits were growing. The consumers had more money to buy your products • Green – an average salary • Blue – an avarage retirement and disability pension

  10. Number of unemployed and unemployment rate was every year smaller

  11. Retail market was growing

  12. But, one day…

  13. less motivation for shopping

  14. Where is our money now?

  15. Where I don’t risk to much?

  16. The only one coutry with positive GDP is Poland

  17. Start in Poland

  18. We like home textiles from India

  19. Carpets and textile floor coverings IMPORTS BY COUNTRIES IN 2008 (cont.)

  20. Bed linen, table linen, toilet linen and kitchen linen IMPORT BY COUNTRIES IN 2008 (cont.)

  21. Curtains, drapes and other furnishing articles IMPORTS BY COUNTRIES IN 2008 (cont.)

  22. Blankets and travelling rugs IMPORTS BY COUNTRIES IN 2008 (cont.)

  23. Modern retail is growing

  24. Retail space in shopping malls in Poland(m²)

  25. The rental prices are O.K.

  26. Hotels, restaurants and hospitals

  27. Euro 2012

  28. Sales on-line is growing PMR Publications

  29. We go back to nature, old cutoms and traditions

  30. More often we buy concepts, sets instead of single products

  31. Ethical and „green” products are trendy

  32. We have a new baby boom

  33. Number of people over 65 years old increases

  34. Create new products, show how to use them

  35. Remember, how important is your target

  36. Our consumers love brand products

  37. If two persons do the same, is the result the same?

  38. You don’t have to be as the others

  39. Design becomes more important

  40. Not only the product …

  41. We are more busy, have less time much more work…

  42. Better logistic is a key to success

  43. Which angel is more interesting ?

  44. And now…? Which one do you see first ?

  45. Be diferent, be original

  46. The opinion of the customers is:it is too much advertising in…1.TV, 2.Mailing, 3.Radio, 4.Newspapers, 5.Billboards6.Magazines, 7.POS, 8.Transport, 9.Internet 1 2 3 4 5 6 7 8 9

  47. Public Relations is more popular

  48. Outsourcing is very often the best solution

  49. Personal contact is the king

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