Presentation Transcript

1. New Zealand Workshop

   “Linking clusters in a large economy (India) with clusters in a small economy (New Zealand) to create opportunities for international business.” CEO Visit
2. Agenda Introductions – Alan Koziarski A little theory A few examples Dairy and Wool– Cliff Fuller Auckland – Stephen Cavanagh A look at the Future Discussion What do you want from a TCI conference in New Zealand?
3. The New Zealand Team Cliff Fuller, Trade Commissioner, Delhi, NZTE Gareth Chaplin, Chief Economist, NZTE, Stephen Cavanagh, Auckland Tourism, Events, Economic Development Paul Frater, Green Chip Ltd IforFfowcs Williams, Cluster Navigators Ltd Alan Koziarski, Regional Director, SSEA, NZTE
4. Quiz Questions Who wrote “Small is Beautiful” Who wrote “Who Says Elephants’ Can’t Dance”
5. Add Lustre to your Clusters Action Firms matter most Value chains Clusters The business environment can be changed Future - focus on where the action is heading (3-5 years)
6. Only Companies Large vertically integrated companies doing everything Company 1 Company 2 R&D Design Raw Materials Manufacturing Distribution Customer Generalised Value Chain
7. Local Competitiveness Specialised companies, vertically integrated regions (clusters) – the cluster, generally regionally based, tried to do everything R&D Design Raw Materials Manufacturing Distribution Customer Generalised Value Chain
8. “New Clustering” Specialised companies, specialised regions, global integration – the global integrator will win Region Region Region Global Integration Function R&D Design Raw Materials Manufacturing Distribution Customer Generalised Value Chain
9. Mustering the Clusters Small economies need to internationalise Enhancing the effectiveness generates opportunities Infill of an identified gap as a supplier of a service or product Partner in R&D, innovation, Market Outsourcing of BPO Manufacturing in market Distribution channels and logistics
10. Small is Beautiful Isn't It? Start on your knees and work your way down Price Licences 1 tenth of Western prices Need to meet price expectations Just about all interactions are unequal Niche market segments, small scale, small volume Identify gaps and seek most appropriate solution World class, appropriate scale, brand fit
11. Cliff Fuller, NZ Trade Commissioner, Delhi Selected Cluster Interactions – Dairy and Wool Issues and Opportunities
12. Quiz Questions .. .. Which country has the largest dairy industry? Which country is the largest dairy exporter?
13. Dairy CEO Visit
14. But it is Regional CEO Visit
15. Wool cluster Long history of artisan carpet weaving in Bhadohi / Mirzapur Modern trade established by Iranian dealers in 1950 Import wool from overseas and blend with local coarse wool, mainly from Rajasthan Spin into yarn in Rajasthan – Bikaner is the hub Convert into handmade carpets in Uttar Pradesh Export to consumers in USA, Europe
16. Woollen carpets – Indian cluster The carpet belt: Bhadohi – Mirzapur – Varanasi 300 carpet mills 1 -2 million employees All India Carpet Manufacturers Association Carpet Export Promotion Council (Delhi) Indian Institute of Carpet Technology Hand-knotted hand-tufted CEO Visit
17. Woollen yarn mills Rajasthan: 60% in Bikaner 50 spinning mills 15,000 people New Zealand supplies 12 - 14 million kg or 35% Other countries supply 30% - India supplies 35% NZ yarn is strong, clean, scoured before export Most yarn is blended CEO Visit
18. New Zealand wool cluster Canterbury Sheep NZ Wool Services exports 65% wool from NZ to India Wool Services of NZ - Fernmark Wool Research Organisation NZ / Canesis / AgResearch Lincoln University Hawkes Bay Sheep NZ Wool Testing Authority CEO Visit
19. Looking to the future Lower costs Social accountability Sheep breeding in India to improve local wool Marketing: promote wool vs synthetics New products, new characteristics Education, R & D links NZ example: Icebreaker with NZ Merino Missing link: the market
20. Stephen Cavanagh Selected Cluster Interactions Issues and Opportunities
21. Quiz Questions Who wrote “Small is Beautiful” Who wrote “Who Says Elephants’ Can’t Dance” Which country has the largest dairy industry? Which country is the largest dairy exporter? Which country has the highest score in a single test innings? Which country has the lowest? Answers
22. Questions Divide What should large clusters do when dealing with small clusters? Why? What should small clusters do when dealing with large clusters? Why? What do expect from a TCI Conference in New Zealand? Discussion and Workshop CEO Visit
23. Future Cluster Linkages Aviation: Bangalore – Christchurch Apple technology: Himachal Pradesh – Hawkes Bay Building products: Delhi - Auckland Earthquake engineering: Delhi – Wellington Wine: Nashik – Marlborough Health IT: Hyderabad – Auckland Wood: Kandla / Bangalore – New Zealand Boat building: Kochin / Goa – Auckland Natural gas vehicle industry? Business Services CEO Visit
24. Media & Entertainment Demographics + Economic growth Narrowcasting - targeting niche styles Regional – local content in local language International – media market outside India Organised funding – capital + corporatisation Digitisation – Analog to digital Convergence – Entertainment + Information + Telecommunications Deregulation – Policy + framework for co-production CEO Visit
25. Connecting Bollywood and Wellywood Destination – Tourism NZ Film location – Film NZ, Kuran Training – Media Design School Special effects – Weta Workshop Post production – Park Road Advertisement streaming- eBus Cinema ticketing – Vista CEO Visit
26. Future Film Co Production Agreement between India and New Zealand in Film Production Location benefit in New Zealand (Film NZ can support; Film Commission can provide incentives for both small / medium and large budget films) Digital & Visual Effects support (Weta, Park Road Post) Connecting with Line Producers in NZ for film shoot Animation and Gaming technology from NZ  Adventure Sports – Reality Shows (Khatron ka Khiladi) CEO Visit
27. Indian Dairy Scene Hand out only India’s demand for milk is likely to grow at 5% per annum, whereas milk production is growing only at 3% !.  New Zealand on the other hand exports 95% of its dairy production.   Improvements in productivity, efficiency and innovation of the NZ dairy sector have been key contributors to making NZ one of the leading dairy players in the world.  NZ technology can assist the Indian dairy sector to improve productivity which is the biggest challenge facing the Indian dairy sector.  A dairy technology cluster between Hamilton NZ and Ludhiana Punjab is one way to focus and build a relationship that works for both sides. There are significant dairy technology and service providers clustered around Hamilton  Trutest Ltd (milk meters, electronic weighing systems, electric fences, medical electronics) DEC International (controlled drug release technology) NDA Engineering (dairy engineering) Gallagher Group ( dairy farm fencing) Otenz Group (dairy milking systems and processing plants) Livestock Improvement Corporation (LIC) and Ambreed (dairy genetics). Innovation Waikato SourceWorld Punjab is the top state in commercial dairy farming with Punjab government funding and support to enable uptake of modern dairy technology along the entire dairy supply chain – from farm to plate.  The State has a large number of dairy farmers/farms, milk producers, processors, veterinary service providers increasingly moving towards modernising the dairy supply chain. There is a good scope for building key relationships leading to opportunities and deals for NZ. CEO Visit