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1. How to make PPC Services work for your business? If we were asked to choose between time and money, which would you choose? Many of them will choose time, and some will choose money. If someone wants to start a new business, then you need both because they work together. PPC services are an essential part of every start-up, and they play a very crucial role in building an online presence. To grow a business, you need to invest your money and give some time to it. But, do you know that because of this digital world and the spread of the Internet today, companies can build a strong presence in a very short period? For this, a powerful strategy of Digital Marketing – PPC Advertising is used. PPC means pay-per-click or pay-per-click advertising. Through this strategy, you can run ads on various digital platforms and reach your target customers very quickly.

2. What are PPC services? PPC services: You must pay some amount to your ad network for every click on your ad. PPC advertising is a crucial marketing strategy that includes advertising on search engines (like Google, Bing, and YouTube), social media platforms (like Facebook, Instagram, LinkedIn) and other third-party platforms (like Amazon and Flipkart). Running ads on search engines is the search engine marketing leader. At the same time, running ads on social media platforms is the business of social media marketing. For each click on an advertisement, you have to pay some amount on all platforms, known as cost per click. Still, Google is the largest advertising platform that provides its service in the name of Google AdSense. Google AdSense Service Google places your ads on relevant websites and YouTube videos. Most businesses use PPC services to generate traffic and leads. According to Google, the awareness of a brand can increase by 80% due to Google Paid Ads. How Many Types of PPC Services Ads? If you want to increase the reach of your business in a short time and create brand awareness, then you should know about the Types of PPC services Ads. Mainly four types of ads are included here: PPC Search Ads PPC Display Ads

3. PPC Shopping Ads PPC Video Ads PPC Search Ads PPC search ads often include ads that appear in Google's search results. Ex: When you search "Nike Shoes near me" on Google at the top of the first page of Google, you will see an "Ad" written in front of all these results. PPC Display Ads Like PPC Search Ads, you must have seen PPC Display Ads many times. Ex: PPC Display Ads have been placed on websites your target audience frequently visits. These ads are often in the form of images or short videos displayed on a specific website section. PPC Shopping Ads Shopping ads often show when you search for a transactional or commercial query. Ex: If you search "Dell Laptops" on Google, pictures & details of Dell Laptops will appear on the first page. These are called Shopping Ads. PPC Video Ads There is no better platform than YouTube to run PPC Video Ads. Today, YouTube is said to be the second-largest search engine in the world, with more than 2.5 Billion Monthly Active Users. Due to such a large user base, today, almost every business runs its PPC Ad Campaigns on YouTube. Text Ads, Skippable & Non-Skippable Video Ads, etc., are run on YouTube. Why is PPC Services important for any business?

4. During this time, PPC advertising has become the choice of every small and large business today. Through this, you can reach your customers in less money and time, and everything can be done in-house with the help of a computer and the Internet. You have the complete record and data of your customer journey. The benefits include: Targeting Options: Through PPC services, you can target those looking for you. Not only this, you can also retarget those people who have visited your website once but did not take any action. You can show them different types of ads based on their Search Behaviour, Search History, Geography, Interests, etc. Immediate Result: It is one of the most significant benefits of PPC Advertising. Compared to Organic Marketing Strategy, immediate results are seen from PPC Marketing (Or Inorganic Marketing). Whatever the goal of your ad campaign, you can create awareness in a short time and deliver products and services to interested customers. Works Well With Other Marketing Options: With the help of PPC Advertising, you can bring unbelievable results by implementing Inorganic and organic Digital Marketing Strategies together. You can also focus on Search Engine Optimization with this. Focusing on SEO will also boost the organic ranking of your website, and you will also know which keyword or blog is performing well. Cost Effectiveness: Instead of the money, effort and time it takes to advertise in a newspaper or radio, businesses today are achieving their objectives by running paid ads. Through this, you can reach more people on an affordable budget. You can run your Ad Campaigns by selecting the right keyword per your budget.

5. Easy to Measure & Track the customer data: By running PPC Ads through Google, you can measure & track your campaigns. You can see Ad Impressions, Ad Clicks, Conversions, etc., with the help of Google Analytics. By sending the traffic from Google Ads to your landing page or website, you can track how long people stayed on your page, which pages of the website they visited and how many clicked on your call to action. Did. This kind of effective targeting is hardly possible in any other advertising strategy. How does PPC Advertising work? PPC Advertising works based on Pay Per Click, where you have to pay money to your Ad Network in exchange for a Click or Impression. Here, Ad Network means those platforms that allow you to place ads, like – Google, Microsoft's Bing, Facebook, Instagram, LinkedIn, etc. You will be surprised to know that Google Ads generates Ad Revenue of more than $200 Billion annually. PPC services work on these factors: Keyword Relevance: While running a Google Ad Campaign, it has to be kept in mind that whatever keywords you use should be relevant to the search query of your target user. Although it is not that your keyword exactly matches your user query, it is important to have some similarities. For this, you should focus on Long Tail keywords because this also increases your website's traffic. Bidding Amount: Real Time Bidding happens on Google, meaning you have to bid on your Keyword. Here, you need to specify the maximum amount you want to spend to show your website at the top of your Keyword, e.g. (Best PPC Services In Greater Noida). It is called as Cost Per Click.

6. Quality Score: Quality Score matters a lot in making PPC Advertising successful. When Google gives a rating to your PPC Ad, Ad Copy and Landing Page based on Relevance and quality, it is called a Quality Score. A good Quality Score helps improve your Ad Rank. Targeting: Apart from Keyword Relevance, you can also target your target customers based on their Demographic, Location, Device, etc. It increases your ad's relevance, and you get an idea of which ad copy performs well for which group of target users. Wrapping up In today's digital era, every business wants to be on top. As you know, the market is very competitive every day, and there is a need to find the right company. We are here, Lavish Infotech, to provide you with one of the best PPC services in Greater Noida, India. Our experienced team will help you generate quality leads, increase website traffic, and boost brand visibility. ADDRESS- Himalaya Pride Plot No.- GH-10B, Tech Zone -4, Greater Noida West UP-201306 WEBSITE WEBSITE–www.lavishinfotech.com