1 / 51

Missouri Regional Cuisines Project

Missouri Regional Cuisines Project. Elizabeth Barham University of Missouri-Columbia. Project Concept : Using Ecological Regions and Labels of Origin to Market Missouri Wine and Food Products. Project Goals. Sustainable rural development: economic, social, environmental

lawrence-stephenson
Download Presentation

Missouri Regional Cuisines Project

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Missouri RegionalCuisines Project Elizabeth Barham University of Missouri-Columbia

  2. Project Concept:Using Ecological Regions and Labels of Origin to Market Missouri Wine and Food Products

  3. Project Goals • Sustainable rural development: economic, social, environmental • Promote regional identity, action through labels of origin • Provide new opportunities for rural regions faced with globalizing markets

  4. Learning from international case studies: • How do labels of origin work in other countries? • What is needed to adapt this tool to Missouri?

  5. Case study locations: • France • Appellation d’Origine Côntrolée (AOC) • Charlevoix, Québec • AOC-type labeling in the New World • Duero/Douro River (Spain/Portugal) • Environmental attitudes of producers

  6. Charlevoix, Quebec • New appellation request • No existing appellation system • Food product (lamb)

  7. Duero/Douro Valley • Existing appellations • River basin with high ecological value • Wine

  8. Portugal • Oldest appellation Porto (Port) 1753 • Generally high value • Leading product of Portugal

  9. Team-building Approach • Academic, government • Research and specialty expertise • Regional Team – private sector • Set goals for their region

  10. Experts Team: Academic • Rural Sociology • Community Policy Analysis Center • Ag. Economics (tourism) • Geography • MO Folk Arts Program • Natural Resources • History • Community Development Extension • Community Food Systems & Sustainable • Agriculture Program • Ag. Extension (horticulture) • Small Business Development Center

  11. Experts Team: Government • Missouri Departments of: • Agriculture • Division of Tourism • Conservation

  12. Year One Activities • Survey Missouri wineries • Economic impact on state • Degree of regional coordination • Current quality control measures

  13. Missouri Wineries: A Toast to the Future By Elizabeth Barham Department of Rural Sociology University of Missouri-Columbia 2003

  14. Year One Activities(continued) • Choose pilot region with help of Experts Team

  15. Year One Activities(continued) • Develop protocol for mapping best grape land in pilot region

  16. Year Two Activities • Organize regional effort • Begin building regional team

  17. March 17, 20041st Regional MeetingSte. Genevieve, MO • Presentation of project • Work in smaller groups (report available soon on the web)

  18. Small Groups • Wineries • Vegetables & Fruits • Small-scale Processing • Hospitality

  19. Year Two Activities(continued) • Inventory food-related cultural assets towards development of a regional cuisine • Map grape land in pilot region • Survey related activities: festivals, regional fairs, etc.

  20. Regional Promotion • Landscape amenities mapped • Agri-tourism • Hiking, biking, swimming, etc. • Bird watching • Gardens (native plants)

  21. Regional Promotion • Family vacations, return tourism • Good food, special products, local cuisine • Sense of place, exploration • Accessible (distance and cost) • Quality of life

  22. Future Directions • New specialty products • Markets: urban, internet • Promotion: MO Division of Tourism • Additional regions • Comparison with EU experience

More Related