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Membership Promotion (MP)

This guide outlines the essential roles, responsibilities, and strategies for Membership Promotion Chairs in ASHRAE to attract and retain diverse members. It covers promoting society aims, engagement, training, and support, along with tips for successful promotion and collaboration.

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Membership Promotion (MP)

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  1. Membership Promotion (MP) ROLE of MP Chairs

  2. Purpose What is the purpose of MP? • Publicize the aims, activities, achievements and scientific/educational purposes of Society to encourage membership growth • Monitors Society’s membership demographics and ensures individuals from multiple demographic backgrounds are equally attracted to ASHRAE • Provides training and support for chapter MP Chairs • Reports to Members Council on the needs of the entire membership

  3. Role of Local MP Chairs What are MP Chairs charged to do? • Sell ASHRAE – know ASHRAE • Benefits and advantages • Connect and engage members • Diversify local chapter memberships • Recruiting under-represented industry areas/firms • Reward and recognize members • Offer mentoring opportunities when needed • Know detailed list of duties and PAOE

  4. Role of Local MP Chairs What are MP Chairs charged to do? • Create a chapter succession of MP experts • Support Young Engineers in ASHRAE (YEA) • Collaborate with Student Activities (SA) and YEA on student retention and transfers • Plan membership nights early and get them on the chapter calendar • Know your chapter data/how to run reports • Keep regular and open communication with your Regional Vice Chair (RVC)

  5. MP Chair Musts Where does the MP Chair start and what is required? • Attend centralized training • Create a committee – it can’t just be you! • Set goals with your RVC: growth and retention should be your focuses • Effectively manage delinquent members • Prepare early: • Know your member data • Prepare your testimonial (why you joined) • Have materials available (applications, brochures)

  6. Supporting Your MP Committee What is the most effective way to manage your local efforts? • Distribute workload evenly and appropriately • Create a competition and challenge them • Reward and recognize them for their efforts • Be clear about responsibilities early: set goals • Be sure they have the training and materials they need to meet and exceed their goals • Offer leadership opportunities so they can improve their competencies • Create co-chairs for projects when needed: • Campaigns • Mentoring • Membership Nights

  7. MP Chair Musts for Promotion What must an MP Chair do to promote? • Have a PR plan in place early to: • Increase public awareness locally • Establish ASHRAE as a key resource for industry technical information • Work with chapter leadership to appoint a PR committee or chair • Be sure you know your PR targets early and you start promoting in July • Use local media to promote events • Promote with allied organizations via: • Joint opportunities • Technical topics of interest to their groups

  8. Group Discussion What questions do you have? Roles/Responsibilities All of the MP training materials can be found at: www.mptraining.weebly.com Staff Support You have two staff contacts at ASHRAE Headquarters in Atlanta, GA, USA. They are: Daniel B. Gurley, Manager of Membership Email address: dgurley@ashrae.org Phone: (678) 539-1127 Rhiannon Loomis, Asst Manager of Membership Email address: rloomis@ashrae.org Phone: (678) 539-1178

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