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GETTING YOUR MESSAGE OUT L ecture IV Mission and Finances Radio, TV, Video, and DVDs

GETTING YOUR MESSAGE OUT L ecture IV Mission and Finances Radio, TV, Video, and DVDs. Walter C. Farrell, Jr. Professor School of Social Work Community Management & Policy Practice . University of North Carolina at Chapel Hill Chapel Hill, North Carolina 27599-3440 wcfpr@bellsouth.net.

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GETTING YOUR MESSAGE OUT L ecture IV Mission and Finances Radio, TV, Video, and DVDs

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  1. GETTING YOUR MESSAGE OUTLecture IVMission and FinancesRadio, TV, Video, and DVDs Walter C. Farrell, Jr. Professor School of Social Work Community Management & Policy Practice .University of North Carolina at Chapel Hill Chapel Hill, North Carolina 27599-3440 wcfpr@bellsouth.net

  2. Mission(s) • What are they? • Is it aligned with programs? • Is it aligned with funding? • What is the status of Marketing? • What are the pressing personnel issues? • Do the reporting relationships make sense?

  3. Marketing and Public Relations • Similarities • Differences • Appropriateness to My Agency • Marketing Theme/Slogan for Agency

  4. Agency Financial Challenges • Revenue Streams • Funding Distribution • Marketing-----------------Fundraising

  5. Broadcast Media • Radio • TV • Videos • DVDs • Social Media

  6. Advertising vs. Marketing vs. PR • Advertising vs. Public Relations • Marketing vs. Advertising • Have an Agency “Big Idea” for Marketing, PR, and Advertising! • Example #1______________________ • Example #2______________________ • Example #3_______________________

  7. FINAL QUESTIONS • Which should be done first: Marketing, PR, or Advertising? • How can you come up with a ‘Big Idea?” • How do you apply Marketing, PR, and Advertising to your target market?

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