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Getting the Message Out

Getting the Message Out. Marketing and Promoting Your Online Resources. Presenters: Dana Potter, Capacity Building Jeff Laitinen, Technology & Innovation. Marketing Databases Effectively. Database perception Effective promotional methods Importance of knowing product.

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Getting the Message Out

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  1. Getting the Message Out Marketing and Promoting Your Online Resources Presenters: Dana Potter, Capacity Building Jeff Laitinen, Technology & Innovation

  2. Marketing Databases Effectively Database perception Effective promotional methods Importance of knowing product

  3. Developing Your Plan Getting Prepared Establishing Target Markets Budget? Creating Your Marketing Strategy Establishing Your Message Vehicles for Delivering Your Message

  4. Websites Tips on how to make your library website an effective instrument for promoting and accessing these new resource. “E-Resources” vs. “Databases” Clear link on Homepage Showcase one of the resources on your homepage Addgraphics and a brief description Avoid using “library jargon” Test out your website and the resource sites with patrons

  5. Websites Some examples of library websites: Stratford : www.stratford.library.on.ca/databases.htm Perth Union : www.perthunionlibrary.ca/databases.html Cochrane : www.olsn.ca/cochrane OLS-North can work with you to create a website for your library.

  6. Free Promotional Materials Compass

  7. http://www.teenhealthandwellness.com

  8. http://www.careercruising.com/Main/Index.aspx?LoginID=a2017b1c-6c3a-4ecb-9e78-be92f4de3fba-http://www.careercruising.com/Main/Index.aspx?LoginID=a2017b1c-6c3a-4ecb-9e78-be92f4de3fba-

  9. http://library.eureka.cc/WebPages/Search/Result.aspx

  10. http://support.epnet.com/promotion/promo.php

  11. http://www.gale.cengage.com/power/marketing/

  12. http://www.overdrive.com/products/dlr/partnerservices-promotionalmaterials.asphttp://www.overdrive.com/products/dlr/partnerservices-promotionalmaterials.asp http://downloadcentre.library.on.ca

  13. Compass http://www.sols.org/ministryprojects/$15MillionInvestment/compass/index.htm http://www.knowledgeontario.ca/KOSolutions/ResourceOntario/Services/ResourceONServicesPromotionalmaterial.aspx#Promo

  14. OLS-NorthMarketing Services Layout and Design Marketing Strategies & Plans Websites

  15. Questions?

  16. References Williams, Lesley, “Making “E” Visible”, June 15, 2006www.libraryjournal.com/article/CA6341888.html Wilson, Paula A., “Promoting the Library’s Online Collections: 10 Surefire Ways to Increase Usage Statistics”, June 9 , 2004 www.sirsidynixinstitute.com/Resources/Attachments/Extra/wislon_20040609.pdf ProQuest, “Marketing Your Library’s Online Resources”, http://www.proquest.com/assets/downloads/corporate/HowTo.pdf

  17. Contact Information Dana Potter, Capacity Building Advisor dpotter@olsn.ca 1 800 461 6348 ext. 229 Jeff Laitinen, Technology Advisor jlaitinen@olsn.ca 1 800 461 6348 ext. 201

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