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MEMBER MYTHS?. Volunteer organization? A Service Club? Cost is too high?. WHAT IS ROTARY?. A Rotary club is a local network of business, professional, and community leaders, active or retired, who hold or have held discretionary authority in any worthy business or profession.
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MEMBER MYTHS? Volunteer organization? A Service Club? Cost is too high?
WHAT IS ROTARY? A Rotary club is a local network of business, professional, and community leaders, active or retired, who hold or have held discretionary authority in any worthy business or profession.
WHO IS A CLUB’S CUSTOMERS? WHO IS A DISTRICT AND ROTARY INTERNATIONAL CUSTOMER?
The “OBJECT OF ROTARY” To Advance “The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:”
The “OBJECT OF ROTARY” cont’d It’s okay to join Rotary for Business Reasons FIRST—The development of acquaintance as an opportunity for service; SECOND—High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society; THIRD—The application of the ideal of service in each Rotarian’s personal, business, and community life; FOURTH—The advancement of international understanding. Goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.
WHAT’S IN IT FOR ME? Business, Professional, and Community Leaders Will this type of person want to waste any time in an organization that does not satisfy theirneed or needs?
MEMBERSHIP SURVEY Source: Rotary Club of Buffalo Membership Satisfaction Survey Fundamental needs to a club member belonging to a club for: First 5 years: • Networking • Developing business and Leadership Skills 5 ~ 20 years: • Connecting with community • Providing service to others 20 + years: • Friendships
WHY DO PEOPLE LEAVE A ROTARY CLUB?(Other than health and relocating reasons.)
Key Principles: Clubs are not doing enough to meet member’s fundamental needs. Clubs are doing enough but current and prospective members don’t see it. Clubs are not attracting those people who have needs the club can meet.