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How Should You Respond To COVID-19 As A Small Business?

Within a couple of months, companies have been challenged to update and upgrade themselves.<br><br>The Covid-19 outbreak has completely changed the way the world is functioning. It has not only impacted nations, governments and large businesses but has brought amendments in the functioning of even the local kirana merchants. With the government directive of maintaining social distance and ensuring sanitisation, consumers today have started making a conscious choice of buying right, safe and hygienic.<br>Within a couple of months, companies have been challenged to update and upgrade themselves.<br><br>Within a couple of months, companies have been challenged to update and upgrade themselves.<br><br>At Liqvd Asia, we have been working towards helping small and medium enterprises cope with the difficult times.<br><br>Hereu2019s a handy guide on how small businesses should respond to Covid-19.

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How Should You Respond To COVID-19 As A Small Business?

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  1. blahblah@liqvd.asia How Should You Respond To COVID-19 As A Small Business? By Liqvd Asia

  2. Introduction The Covid-19 outbreak has completely changed the way the world is functioning. It has not only impacted nations, governments and large businesses but has brought amendments in the functioning of even the local kirana merchants. With the government directive of maintaining social distance and ensuring sanitisation, consumers today have started making a conscious choice of buying right, safe and hygienic. Within a couple of months, companies have been challenged to update and upgrade themselves. At Liqvd Asia, we have been working towards helping small and medium enterprises cope with the difficult times.

  3. Image source: sec.gov A Handy Guide On How Small Businesses Should Respond To Covid-19

  4. REAL ENTREPRENEURS AND BUSINESS LEADERS WILL IDENTIFY OPPORTUNITIES IN ANY MARKET WHETHER IT IS BULL OR BEAR. Many businesses will either stop operations or reduce scale. So SMEs have to adapt to rapid changes to survive in these changing market conditions. They have to be more cost-savvy and digital-savvy. Cost-Savvy & Digital Savvy

  5. Going Online The burden on SME owners has increased, as the earlier traditional working hours is no longer effective. Now the owner needs to work round the clock in order to be ahead of the game. This is possible only with the assistance of more than 1 person to bring about the change. A human body has its own limitations, but when the job is transferred to a different organisation i.e. an advertising agency, it plays a very prominent role during this tough time and gives you an edge over others. Business owners must shift their sales strategy to social media, emails and phone calls to avoid heavy losses.

  6. With the onset of Covid-19, people have started preferring locally manufactured products. There has been a rise in products manufactured and produced in India. So, companies can also make a shift towards this initiative and utilise this for building various campaigns for products and services. In this regard, taking help of a good marketer and promoting a message around hope, positivity, and perseverance, will definitely build better rapport with the consumers. Using Domestic Products & Services

  7. Doing The Right Thing For Long Term Benefits Whether it is transitioning to online services, reimbursing clients for missed or canceled services or working on long-term projects like SEO and Investing in SEO, being the first small business in the competitive environment always gives you a competitive edge.

  8. Sharing the best practices with consumers time to time to ensure brand recall is important. In this regard, increase of digital media visibility using websites, mailers, WhatsApp for business, Instagram, Facebook and other social media platforms ensure that consumers see your brand constantly. Everyone is facing this crisis together, so be transparent about what your business is going through. As a saying goes, “Customers can empathise with brands facing a crisis, as long as you communicate with them properly.” Brand Recall

  9. Be Consistent In Your Approach Whether it is going online, communicating through mailers, messages and ads, or adapting to new tools and SEO, one should always keep the communication consistent to stay ahead of competitors. We recognise that this is a terrible time for most businesses, especially small businesses without any support. Everyone, including our agency, has to make some incredibly tough decisions during this time. However, we do advise you to set yourself up for lean operations and tough times ahead then seek to find ways to win.

  10. Last Words A business’s messaging matters now more than ever.Offering help, and not just products and services will build the community, not profit. In LIQVD ASIA these times call for compassionate creativity. And as an Inbound Marketing agency supported by our incredibly talented group of marketers we believe in empowering brands, which leads to growth of our clients. For more information regarding the policy, click here

  11. magic@liqvd.asia THANK YOU

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