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Mr. Monir 12 years old Lives in a remote village named Shokhipur , Rajshahi

Mr. Monir 12 years old Lives in a remote village named Shokhipur , Rajshahi. His family didn’t have enough money to buy him a wheelchair Lowest quality wheelchair costs a t least $ 120. The Situation. 3.7 million. The Problem. Affordability.

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Mr. Monir 12 years old Lives in a remote village named Shokhipur , Rajshahi

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  1. Mr. Monir 12 years old Lives in a remote village named Shokhipur, Rajshahi

  2. His family didn’t have enough money to buy him a wheelchair Lowest quality wheelchair costs at least$ 120

  3. The Situation 3.7million

  4. The Problem

  5. Affordability *Source: Bangladesh Bank, July 2012

  6. Availability

  7. Awareness

  8. The Solution

  9. Unique Features • Reclination • 90-130 degrees • Read a book • Taking a Nap

  10. Unique Features • Flip table • Desk works • Writing • Dining

  11. Special Features Tested by Bangladesh University of Engineering and Technology (BUET)

  12. Pilot test 10% Minor changes required 90% SATISFIED No change required

  13. Market Potential Total$ 128,395,200

  14. How to tackle competitors $120 > $40 $400 > $40

  15. Barriers to Entry

  16. Distribution Non-Government Organization (NGOs) • Specialized in working with physically disabled • “Caregivers to Residences” operation • 25% market coverage

  17. Distribution Rotary Club Dhaka Urbana Rotary International District 3280

  18. Quality of Life & SROI

  19. Social Return on Investment (SROI) Benefits to Costs ratio 203:1

  20. Success Stories Case: Mr. Selim Previously A Beggar After LifeChair A Handicraftsman

  21. Success Stories Case: Mr. Monir Previously School Drop out After LifeChair Regular student

  22. Board of Advisors

  23. Financial Summary

  24. Milestones Social Business Plan Competition, 2012 Organized by: Yunus Centre Nobel laureate Dr. Muhammad Yunus Awarding the prize

  25. Checklist • Is this product unique? • Is it user friendly? • Does it have commercial viability? • Does it protect the environment? • Does it bring positive change in society?

  26. Every personshould have an opportunity of leading a fulfilling life Moving the wheels of life

  27. Any Questions?

  28. Thank you!

  29. Appendix • Market potential • Structural strength • Management • Market factors • Distributors • Marketing • SROI • Environmental impact • Strategic location • Cost breakdown • Financials • Raw Materials requirements • Species Comparison

  30. Management Navigation

  31. All about bamboo Navigation

  32. Market potential Primary market (Those who reside in rural areas, have less than $120 monthly income) Secondary market ( Those who reside in Urban area, have less than $160 monthly income ) Tertiary market ( Those who reside in Urban area, have more than $160 monthly income ) [1]http://data.worldbank.org/country/bangladesh#cp_wdi, World Bank Indicators-bangladesh-Density & urbanization. Last visited 14th January, 2013 Navigation

  33. Structural strength • A person of 200 kg generates about 50-60 psi pressure on a 17"36" platform • But our bamboo seat offers more than 10000 psi strength. Navigation

  34. The joints are made fixed joint with the help of Wicker stripes. The strength of the joint is a little bit tough to determine since it varies with the type of structure. But from the structural point of view considering the weight, normal operating momentum, and pattern of use, the joints were tested manually to ensure that the joints will be able to withstand the possible impact force due to crash or collision with other objects. Modulus of Bending (rupture): 11,020 lbf/in2 (76.0 MPa) to 24,450 lbf/in2 (168.6 MPa) Crushing Strength (compression): 8,990 lbf/in2 (62.0 MPa) to 13,490 lbf/in2 (93.0 MPa) Navigation

  35. Market Forecast Source: Bangladesh Bureau of Statistics, 2012 Navigation

  36. Distribution Non-Government Organization (NGOs) Why would they become partners? • They are specialized in working for Physical Disability • 10% of the revenue from sales will be their share • Goal congruence, better exposure and wider coverage. Navigation

  37. Marketing Navigation

  38. SROI Assumptions Navigation

  39. Navigation

  40. Social Impact Value Chain Navigation

  41. Social Return on Investment (SROI) Navigation

  42. Environmental Impact Navigation

  43. Strategic Location Navigation

  44. Assumptions • 1 USD= 80 BDT • Discount rate is considered as 15% • Inflation rate is 8% • Distribution partners’ will get 10% of selling price. • 25% of first month’s required raw materials and labor included in starting capital. • Straight line depreciation method has been used. 8 years life cycle is considered. • Utility rate is 1.5% of raw materials. • Tax rate is 35%. Bank interest rate is 14%. Navigation

  45. Cost breakdown Navigation

  46. Capital Expenditure Navigation

  47. Production possibilities Navigation

  48. Capital Structure Navigation

  49. Income Statement Navigation

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