80 likes | 281 Views
TTB – Company Overview. Sources of Technology. Research Laboratories. Universities. Entrepreneurs. Access Mechanisms. Invest in Start-ups. License Technologies. Hire Scientists. Commercialization Mechanisms. New Siemens Product. New Siemens Business. New Partner
E N D
Sources of Technology Research Laboratories Universities Entrepreneurs Access Mechanisms Invest in Start-ups License Technologies Hire Scientists Commercialization Mechanisms New Siemens Product New Siemens Business New Partner Company TTB Operating Model: Be Flexible Develop and Validate Product Innovations and Business Models TTB Process
Radical Innovations ! Berkeley & Shanghai • Scientists • Entrepreneurs • Incubated Start-ups • Core Team of • Venture Technologists TTB: “Outside-In” Radical Innovation Entrepreneurs Universities Research Labs Lead Customers Business Units Innovative New Products Founding Sponsors: A&D, CT Other Partners: COM, SV • Financing, • Domain • Expertise Innovative New Solutions Spin-offs and Start-ups
TTB Key Facts • Started the operation in March 1999 • 5 minutes walking distance to UC Berkeley campus • Founded by A&D and CT • Additional sponsorship by COM and SV • Shanghai office opened in 2004 Berkeley, California
U. Twente Tsinghua U. U. Illinois MIT UC Berkeley U. Stony Brook Position, Inc UC Davis Kirsen, Inc U. Utah Columbia U. Rutgers U. Carnegie-Mellon U. Munich Shanghai Jiaotong U. A Garage in New Jersey Epic Games Xi'an Jiaotong U. New Siemens Products New Start-Up Ongoing Projects Tapping the World of Innovation Selected Sources of TTB Projects
Flexibility: The Key to Systematic Technology Access Hire & Spin-in License Technology Invest & License Technology Hire & Start-Up Invest & Spin-in Hire & Spin-in & Start-Up • TTB’s Unique Approach: • Focus on the Quality of innovation, not a business model • Choose most appropriate access model for each case
Privacy-focused Social Networking Network as the Database On-line Traffic Shaping Collaborating Distributed Agents Low-cost Piezo-Motor Cluster 3D Rendering Real-time Decision Making Technology to Business Success Cases Parcel Singulator Sigmalyzer TD-200C SCALANCE-W • 7 New Siemens Products • 8 Externally Funded Start-Up Companies Intelligent Infeed MCD Actuator Matrix Controller IWLAN/PB Link MES UncertaintyManagement Customizable Control Panel Real-time WLAN Motion Control by Demonstration Direct Load Programming Scalable Roaming Networks Wireless Sensor Networks for Traffic
3 Things to remember about TTB • What we do: Bring innovation from outside into Siemens • From universities, seed stage companies, research labs • How are we different: Flexible approach allows us to focus on innovation • We don’t skip innovations if they fail to match a certain approach • Hire, invest, contract, or license: we apply the best approach for each opportunity • Our mission: Create real business • New, or radically improved, products or solutions