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BM406F Production Company on Camera. Module overview ‘Content over form vs Style over content’. BM406F Production Company on Camera. Component 1 Performance, knowledge and professionalism demonstrated in appointed role
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BM406F Production Company on Camera Module overview ‘Content over form vs Style over content’
BM406F Production Company on Camera Component 1 • Performance, knowledge and professionalism demonstrated in appointed role • Quality of the components of edited production and standard of production outcomes (edit) • Standard and effectiveness of communication and negotiation demonstrated in appointed role
BM406F Production Company on Camera Component 2 • Production management E-portfolio 2000 word reflective and evaluative essay
BM406F Production Company on Camera ‘Content over form’ Musburger, R. (2005). ‘Content takes precedence over form…if a scene in a production is engaging, stimulating, humorous or striking we tend to overlook technicalities such as poor focus, bad light and shaky camera work’.
BM406F Production Company on Camera ‘Style over content’ Slater, T. (2011) reviewing Action film Drive. ‘In recent years, action filmmakers have either opted for high concepts, epitomised by Christopher Nolan’s Inception….. Drive does neither. With an inventive eye, Nicolas Winding Refn proceeds to make a conventional plot line unrecognisable and, more importantly, enjoyable. Like all great action films, Drive is a triumph of style over substance’.
BM406F Production Company on Camera In production what should we consider as more important, what are our values? Are we positioned to purely stimulate and entertain by creating a style? Are we ethically bound to inform or educate by choice of content?
BM406F Production Company on Camera If the content is predictable or somewhat pedestrian in nature, a director may try to hold audience attention by deluging viewers with visual effects. This practice is common in some music videos, where there is competition to come up with ever more bizarre and far out effects.
BM406F Production Company on Camera Do we focus on style to create impact? Is what we say of greater importance? Do the audience care?
BM406F Production Company on Camera Johnson, S. (2005). ‘Think of it (mass culture).. as a kind of positive brainwashing: the popular media steadily, but almost imperceptibly, making our minds sharper, as we soak in entertainment usually dismissed as so much lowbrow fluff’.