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Discover the evolving landscape of NGO-business collaborations in Latvia, driven by shared goals of social responsibility, innovation, and sustainability. Learn about successful partnerships, challenges, and the shift towards long-term impact and growth.
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Beyond the Charity: NGO-Business partnerships for Sustainability Dace Helmane, InstituteforCorporateSustainabilityandResponsibility 09/12/2014
NGOs (96%) and businesses (84%) are confident that partnerships between the two sectors will become more or much more important over the next three years* *Corporate-NGO Partnerships Barometer 2014
Reasons for partnering -Businesses • 92%enhancing brand or corporate reputation and credibility is the private motive for engaging in partnerships with NGOs • Long-term stability and impact and innovation (both at 73%) • Businesses are also increasingly motivated by the need to develop their people through partnerships (63%)
Reasons for partnering -NGOs • NGOs remain primarily interested in the opportunity to access funds- 95% • Long-term stability and impact has moved significantly up the NGOs’ agenda over the last year with over 70% of NGOs now realising how important a factor this is
Young employees • Krāsu Serviss and Vairāk Saules partnerwiththeAssociation Dzīvesprieks inorder to provideeducationforsocialriskyouth, offerinternshipsandaftertheschool – permanentjob
Strategic advisor • Businesses partner with the Junior Achievement Latvia in order to develop youth understanding about finance, business, IT, etc., to raise interest about studies in sciences, to promote start-ups
Vendor with a mission • PartnershipwiththeAssociationofSarkandaugava’sDevelopmentwiththeaim to improvelocalenvironmentandget supportfromlocal residents regardingthe company's business • PartneringwiththeAssociationofSoftdrinksmanufacturerswiththeaim to promotehealthylifestyle
Challenges • Disparity between the two sectors on the importance of innovation • A dispute about the value of non-financial corporate support • Insufficiently developed practices in terms of measuring and communicating the impact of partnerships
Ilgtspeja.lv Twitter: @ilgtspeja Facebook.com/ilgtspeja dace.helmane@ilgtspeja.lv