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User surveys - why and how?

User surveys - why and how?. Annegrete Wulff Statistics Denmark awu@dst.dk. Statistics Denmark, Copenhagen. User surveys in Statistics Denmark. User surveys or user satisfaction surveys Method and timing Benefits contra inconveniences Some results Alternatives. Some facts. www.dst.dk

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User surveys - why and how?

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  1. User surveys - why and how? Annegrete Wulff Statistics Denmark awu@dst.dk

  2. Statistics Denmark, Copenhagen

  3. User surveys in Statistics Denmark • User surveys or user satisfaction surveys • Method and timing • Benefits contra inconveniences • Some results • Alternatives

  4. Some facts • www.dst.dk • 250,000 sessions monthly • 150,000 unique visitors monthly • www.StatBank.dk • All official statistics free of charge • Several billions figures • 150,000 table retrievals monthly

  5. StatBank Denmark • Online and free of charge for everyone • Complete English version • Statistics released 9:30 a.m. at: www.dst.dk are simultaneously released at a greater level of detail • More than 1,500 tables, several billions data • Links to documentation (declaration of contents) • Links to publications • Saved queries • Data shooting • Output formats: Excel, PC-AXIS, SAS, etc. • Maps and graphs

  6. External retrievals from StatBank 1986-2005

  7. Why are we doing a survey? • We want to improve something • The results as such are not interesting • Do we plan to take action? • Questions shall be related to the actions • Do we follow up?

  8. Users or users’ satisfaction • Who are the users? • who are the respondents? • How do they use our product or service? • Are the they satisfied? • in general • looking at specific elements

  9. Web surveys for web products • Questionnaire pop-up to • everybody • to external users only • to every tenth • answer now or later

  10. Pop-up Dear User Hopefully you will assist our improving Statistics Denmark’s homepage by answering these questions. It will take you only a couple of minutes. Answers will be handled confidentially. Thank you for your help! Go to the questions Return to the home page

  11. 15 questions (2001-2004)

  12. Respond rate

  13. 2005 StatBank survey • Change of method: • 15 questions 4 questions • General Specific • Questions related to the task

  14. Comments from users • User comments with e-mail address get a personal answer • Results published on the web : www.dst.dk/usersurvey

  15. Some results • 1444 users cared to fill in the web survey that was active for three days. The respond rate in this survey has been very high: 36 %. This is almost three times the respond rate from the previous year. • 1/3 visits the StatBank for the first time. 2/3 find what they are looking for. A major part of the users are students. • 1/4 comments on the usefulness of the StatBank. • The action plan for 2006 includes an improved effort on easing the accessability for first time visitors.

  16. 2005 pop-up/pop-in

  17. The questions 2005 • How often do you use the StatBank? • For what purpose do you need the statistics you just found? • Did you find the data you needed • A retrieval from StatBank can be saved in Excel. You can get automatic update to this file with the latest data, without opening the StatBank again. Is this something you can use? (See a demo on www.dst.dk/datashooting) • Do you have any comments regarding the StatBank?

  18. Alternatives – to be combined • Full user satisfaction survey • Specific satisfaction survey • Usability test • Eye tracking • Focus groups • Help desk registrations

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