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Chapter 6 Strategic Planning in Sports

Chapter 6 Strategic Planning in Sports. Sport Management: Responsibility for Performance Daniel D. Covell, Peter W. Hess, Julie Siciliano, Sharianne Walker. Strategic Planning.

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Chapter 6 Strategic Planning in Sports

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  1. Chapter 6Strategic Planning in Sports Sport Management: Responsibility for Performance Daniel D. Covell, Peter W. Hess, Julie Siciliano, Sharianne Walker

  2. Strategic Planning • Strategic planning is the process of monitoring and analyzing key changes in the environment and developing strategies to increase the organization’s effectiveness in response to changes.

  3. Strategic Planning • A Change in Approach to Strategic Planning • Top Down to Organization-wide Involvement • Importance of Strategic Planning in Sport Organizations

  4. Professional League Sports • Size and Scope • Regulation • Financial Implications • Issues

  5. The Strategic Planning ProcessStep 1 • Establishing the Organization’s Direction • The mission statement • Specific Goals

  6. The Strategic Planning ProcessStep 2 • Analyzing the Situation: Comparing the Organization to Its Environment • The Two Environments (General and Task) • The Organization’s Competencies • SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)

  7. The Strategic Planning ProcessStep 3 • Developing Strategy • Developing Strategic Alternatives • Corporate-level strategy • Merger and acquisition/Retrenchment • Business-level strategy • Differentiation/Cost Leader/Focus • Functional-level strategy • Key Functional Areas, e.g., marketing, finance, operations

  8. The Strategic Planning ProcessSteps 4 and 5 • Implementing Strategy and Strategic Control • Implementing Strategy • Strategic Control • The Strategy Scorecard • Financial • Customers • Operations • Human Resources

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