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Chicago Coalition for the Homeless

Chicago Coalition for the Homeless. Tatiana Goncalves Kristina Johnson Lizbeth Silva Bryan Wood. The company. Non-profit organization based in Chicago, IL Advocate, prevent, and end homelessness in Chicago and rest of Illinois

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Chicago Coalition for the Homeless

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  1. Chicago Coalition for the Homeless Tatiana Goncalves Kristina Johnson Lizbeth Silva Bryan Wood

  2. The company • Non-profit organization based in Chicago, IL • Advocate, prevent, and end homelessness in Chicago and rest of Illinois • Advocate public policies & execute strategic campaigns and community outreach • Outreach to more than 30 shelters and 4,500 people through street programs • Rated 4 Star Charity by Charity Navigator • Can be found on Facebook and Twitter or on website www.chicagohomeless.org

  3. Mission Since 1980, the Chicago Coalition for the Homeless (CCH) has had mission: “We organize and advocate to prevent and end homelessness, because we believe housing is a human right in a just society.”

  4. Ethics/social responsibility commitment • Commits to social responsibility of betterment of people in poverty • Dedicated to fighting homelessness • Works for community justice and are changing the face of homelessness by speaking to people of all ages, religions, and economic levels

  5. Personnel involved in the marketing effort • Over 25 Board of Directors that oversee the organization as a whole • Regular staff members • - administration, development, community organizing, advocacy and public policy, law, and support • In 2014, 16 interns from various institutions to promote CCH’s effort

  6. Market demographics • Low-income individuals and families consist of 60% of housing needs • - “Nearly two-thirds of people suffering from homelessness are individuals and the other third are people in families” • In Chicago, African Americans consist of 78.1% of homeless population • Based on findings, our targeted user would be low-income, African American individuals in Chicago area.

  7. Market Needs • Chicago Coalition for the Homeless works to provide people in poverty with basic needs such as food, shelter, and work. • Major services in this industry include providing temporary and transitional housing for the homeless

  8. Market trends • Poverty rate • -Increase in poverty will increase demand for housing services • National unemployment rate • -Unemployment usually leads to decrease in income, making housing less affordable • Federal funding • -Affect revenue • Per capita disposable income • -Increase in disposable income will decrease demand • for housing services because more likely to afford own • housing options

  9. Market growth & size • 2008-2009 recession caused industry growth • As economy recovers, market is declining as employment is slowly increasing • IBISWorld forecasts continued demand through 2018 and expects revenue increase at average annual rate of 0.7% to reach $12.7 billion in 2018

  10. Key Success Factors • Provide goods/services in diverse locations in Chicago communities • Access secure revenue • Integrated operation to improve logistics and administration • FUNDING-more funding, ability to help more homeless

  11. Current Donation Page

  12. Proposed New Service Offering Online personal profile for homeless individuals and families - feature story and picture - direct link to donate to specific person or family - separate secure accounts for funding Marketing position - heart felt marketing to solicit donations - advertising on social media sites and mobile devices Sweepstakes rewards - every $25 donated, donors name entered into monthly drawing for a prize or cash reward Goals - increase contributions by $400,000 in first year - total contributions over $2 million/year - as many people to affordable housing as possible

  13. Proposed Web Format

  14. Within The Profile • Picture of the person or family in need. • Background information. • Fundraising goal. • Reasoning for why they are struggling. • Skills and future plans. • Multiple donation buttons throughout the profile.

  15. How we plan to reach our target audiences • Use multiple social media platforms. • Heartfelt marketing to encourage donations. • Paid advertising in order to spread the word. • Encouraging donations by offering sweepstakes. • Posters posted throughout Chicago with a QR code to access our website. • Giving our homeless individuals or families business cards with the direct profile QR codes to pass out.

  16. Donation Information • Money will go to individuals or families directly instead of going into the organizations account. • Profiles will let donors know exactly what the donor is using the money for. • Donors will be able to see the direct impact of their donations. • When fundraising goals are achieved, profiles will be updated to let donors know how that individual is succeeding. • Donations will be held in secure accounts allowing only appropriate usage of money for the individual or family.

  17. Benefits of Our New Service • Increased donations. • A more well known organization. • Social responsibility taken to the next level. • More comfortable donating. • Increased awareness of the homeless situation. • A way to give back to donors.

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