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FitLinxx San Francisco 03.24.00

FitLinxx San Francisco 03.24.00. Hen scratches @ 37,000 feet …. Microsoft = R.O.W. Microsoft > GM + Ford + Boeing + Lockheed Martin + Deere + Caterpillar + USX + Weyerhaeuser + Union Pacific + Kodak + Sears + Marriott + Safeway + Kellogg Source: Business Week data through 5-99.

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FitLinxx San Francisco 03.24.00

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  1. FitLinxxSan Francisco03.24.00

  2. Hen scratches @ 37,000 feet …

  3. Microsoft = R.O.W.Microsoft > GM + Ford + Boeing + Lockheed Martin + Deere + Caterpillar + USX + Weyerhaeuser + Union Pacific + Kodak + Sears + Marriott + Safeway + KelloggSource: Business Week data through 5-99

  4. Microsoft = R.O.W. (II)Microsoft >GM + Ford Boeing + Lockheed Martin + Deere + Caterpillar + USX + Weyerhaeuser + Union Pacific + Kodak + Sears + Marriott + Safeway + Kellogg + McDonald’s + Bank One + General Mills + American Airlines + United Airlines + + Delta Air Lines + US Airways + Quaker OatsSource: Yastrow Marketing (through 11-23-99)

  5. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

  6. Just Say No …“I don’t intend to be known as the ‘King of the Tinkerers.’ ”CEO, large financial services company (New York, 5-99)

  7. “It means nothing less than the total reinvention of this company.”

  8. Jacques’ New New FordFord + MSN CarPointFord + Yahoo!Ford + OracleFord + HP/MCIWorldcomEtc.Etc.

  9. “There is probably going to be more confusion in the business world in the next decade than there has been in any decade in history.”Steve Case (2-00)

  10. “We are in abrawl with no rules.”Paul Allaire

  11. S.A.V.

  12. “Steve Ross had a wonderful philosophy: People get fired for not making mistakes.”Bob Pittman

  13. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

  14. C.E.O. to C.D.O.

  15. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

  16. “You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ” CEO, F100 financial services company (10-98)

  17. Kaiser: 4.15.29

  18. Liberty Ship2 years240 days9 hours4 days, 15 hours, 29 minutes

  19. “Every project we take on starts with a question: How can we do what’s never been done before?”Stuart Hornery, CEO, Lend Lease

  20. “Astonish me!” / S.D.“Build something great!” / H.Y.“Immortal!” / D.O.

  21. The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo

  22. “I don’t think there’s anything worse than being ordinary.”American Beauty

  23. 1) Turn ignition key.2) Shift into drive.3) Press foot firmly on the throat of mediocrity.Source: Mercedes ad

  24. Issue Y2KThe Great War for Talent!

  25. “The leaders of Great Groups lovetalent and know where to find it. They revelin the talent of others.”Warren Bennis & Patricia Ward Biederman

  26. The NAESP …

  27. Attributes of Those Who “Made” the 10th Grade History Book • Committed! • Determined to make a difference! • Focused! • Passionate! • Irrational about their life’s project! • Ahead of their time / Paradigm busters! • Impatient! / Action Obsessed

  28. Attributes of Those Who “Made” the 10thGrade History Book • Made lots of people mad! • Flouted the chain of command! • Creative / Quirky / Peculiar! / Rebels! / Irreverent! • Masters of improv / Thrive on chaos / Exploit chaos!

  29. Attributes of Those Who “Made” the 10th Grade History Book • Forgiveness > Permission • Bone honest! • Flawed as the dickens! • “In touch” with their followers’ aspirations • Damn good at what they do!

  30. Just Say “No” to “Grout”!Participant: “Don’t you need ‘grout’ between the tiles?”TP:“No!”[med staff, NFL Special Teams,waiters, PFCs, cymbals player, bit parts, waiters]

  31. TP’s Ideal Job:Head of Housekeeping!

  32. Talent = Brand

  33. Brand Outside=Brand Inside

  34. Quality Not Enough!“While everything may be better, it is also increasingly the same.”Paul Goldberger on retail, “The Sameness of Things,” The New York Times

  35. “The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business

  36. The “10X/10X Phenomenon”10 Times Better/10 Times Less Different

  37. “When we did it ‘right’ it was still pretty ordinary.”Barry Gibbons on “Nightmare No. 1”

  38. Pretzel Crumb-less-ness Plus …“The Ritz Carlton Experience enlivens the senses, instills well-being and fulfills even the unexpressed wishes and needs of the guest.”from the Ritz Carlton Credo

  39. “You do not merely want to be the best of the best. You want to be considered the only ones who do what you do.”Jerry Garcia

  40. Nirvana!- Nordstrom- Four Seasons- Adirondack Guide Boat- OXO- Ziplocs

  41. Why?Cool!/Surprising!Reliable!Friendly!/Comfortable!Aesthetically pleasing!

  42. TP’s “Mega-marketing-trends”Rapidly aging population!Health fanaticism!Environmental concerns!Freaky independence!Women rule!

  43. Brand OutsideStrategy 1:Lead the Customer!

  44. “Wealth in this new regime flows directly from innovation, not optimization. That is, wealth is not gained by perfecting the known, but by imperfectly seizing the unknown.”Kevin Kelly, New Rules for the New Economy

  45. Amen!“The Age of the NeverSatisfied Customer”Regis McKenna

  46. Brand OutsideStrategy 2:UseE-Commerce to Re-invent the Business!

  47. $35,000,000. = ???

  48. Dell’s Web sales … daily

  49. [AOL delivers more mail than the USPS!Source: Fortune 2-00]

  50. 2X = 100 days (Internet traffic)2X = 9 months (network capacity)Source: Red Herring (1-00)

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