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Class 9 Systems Acceptance and Organizational Change

Asper School of Business - MBA Program MIS 6150 Management of Information Systems & Technology April-June 2009 Instructor: Bob Travica. Class 9 Systems Acceptance and Organizational Change. Updated May 2009. Outline. Concept of Systems Acceptance (Adoption).

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Class 9 Systems Acceptance and Organizational Change

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  1. Asper School of Business - MBA Program MIS 6150 Management of Information Systems & Technology April-June 2009 Instructor: Bob Travica Class 9 Systems Acceptance and Organizational Change Updated May 2009

  2. Outline • Concept of Systems Acceptance (Adoption) • Factors of Systems Acceptance • Change Management • Summary 6150 Management of Information Systems and Technology

  3. Concept of Systems Acceptance/Adoption (SA) • SA – a core MIS issue • SA is a process of making an IS part of routine use. • Focus on IS users • Often, adopting a systems runs in parallel with adopting • new work methods (tasks, processes; master cases in • MIS 6150) 6150 Management of Information Systems and Technology

  4. Expected Benefits from System Intention To Use IS Ease of Using System Factors of Systems Acceptance + + + • The traditional IT acceptance model, based on users’ • assessment of utility (subjective cost/benefit, pros/cons) • Sensible, proved value in explaining some acceptance aspects • May need fine-tuning to particular types of systems (GSS, • ERP; GHXC case). 6150 Management of Information Systems and Technology

  5. * Business process can be inter-organizational (e.g., supply chain; GHXC case) IS pushes for change in existing organization Existing organization pulls IS into status quo Other Factors of Systems Acceptance Culture Processes* IS Adoption Politics Structure 6150 Management of Information Systems and Technology

  6. Change Management • Change management is about assisting people to make • significant changes in their work environment (tasks, • processes). • Cultural change is most challenging (GHXC, other master cases) • Players in IS acceptance: • Sponsor/ChampionChange Agent Change Target • supports actively promotes influenced to adopt • (BOC Group case, Ch.10; other master cases) 6150 Management of Information Systems and Technology

  7. Change Management • Users differ in speed of adopting systems: • “Technology camel”: eager beavers, early & late adopters, • resistors (Fig. 15-1) • Importance of educating managers on new organizing • methods and supporting systems • New organizing methods & systems challenegs (National • Semiconductor, Semco, Sun Microsystems, Capital One) 6150 Management of Information Systems and Technology

  8. Messages for Change Leader • To facilitate adoption of B2B processes, market makers (and internal champions) need to; • Communicate clearly economic value and provide different pricing models • Account for unique technological needs • Identify and deal with barriers in organization processes, structures cultures, and politics • Roles of champion and change agent must be filled • Work with executives and other power holders to increase their understanding of process/technology innovation That’s all folks!  6150 Management of Information Systems and Technology

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