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Internet Marketing

Internet Marketing. Olive IT Solutions. Search Engine Optimization (SEO). Search Engine Optimization (SEO) is the foundation for a long term Internet marketing strategy. We perceive SEO as a natural evolution for a well-constructed website. A good SEO

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Internet Marketing

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  1. Internet Marketing Olive IT Solutions

  2. Search Engine Optimization (SEO) Search Engine Optimization (SEO) is the foundation for a long term Internet marketing strategy. We perceive SEO as a natural evolution for a well-constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) with the social aspect.

  3. Olive IT Solutions SEO Approach • Understand the direction and objective of your business and pin down the target areas from a marketing angle. • Visualize your site from a customer's angle in order to reconstruct the content as the market needs it. • Analyze the current position in the search engine rankings. • Understand the social positioning of the site - link status & competitor analysis. After a thorough assessment of your website positioning, our team of experts get down to business.

  4. What we do • Preserve the existing foundation and credibility of your website. • Preserve the existing reference (incoming links). • Enhance the internal page linking so that all the important pages are highly ranked. • Judiciously submit your website to the most trustworthy search engines and directories. • Utilize the principles of Latent Semantic Analysis (LSA) which Google adheres to, in constructing your content. • Build your Social reference system brick by brick so that over time, your site has a solid reputation in its domain. • Provide knowledge transfer sessions to your site administrators so that you can independently handle small SEO issues and routine maintenance work in-house. • Follow the techniques and guidance suggested by search engines for optimization.

  5. Results The most obvious benefits visible are • With the implementation of crucial keywords in all the right places, your website becomes a front bencher in relevant online searches, increasing your visibility on the net. • A higher visibility means a higher traffic – which ultimately transforms into a better business prospect. • Your website takes a lesser time to upload and the server downtime is also reduced. • Visitors remain longer on your website since the redundant features of the site are removed. • Increasing surfing on your site leads to increased site surfing frequency rate.

  6. Guarantee Olive IT Solutions have invested years of research and testing in order to understand which ethical optimization techniques work best in different situations, and how they are best applied. We have had tremendous success in all previous projects, and guarantee that you will get a slice from the same cake. If your site does not achieve marked improvement within 6 months of our work going live, under our SEO guarantee, we will continue to optimize and tweak your pages for the next 6 months free of charge.

  7. Pay Per Click Marketing (PPC) We can now steer more quality traffic to your site through our state of the art pay per click marketing strategy. It will quickly increase your visibility resulting in boost in sales. This will let you test your business model and provide an inexpensive alternative platform before you are ready to invest in a full-fledged SEO program. The good thing about PPC is that you can control your budget and measure performance.

  8. PPC advertising basically involves: • Selection of a host site related to your products and services commandeering a healthy flow of traffic. • Designing of the ads to be placed - taking into account its size, contents, etc. • Selection of competitive keywords for which your PPC ads must be optimized, which is most important. • Placement of ads in the host sites. • Placement of ads in search engines pages.

  9. Olive IT Solutions PPC Approach • Conceive the ads taking into account the character of different search engines. • Identify the most relevant landing pages. • Create content for the advertisements, through assimilation of keywords using smart tools. • Monitor and maintain bid on keywords • Constant monitoring of click-through-rates of the ads once they are placed. • Track and monitor conversion rates. • Measurement of ROI.

  10. Targeted Marketing Program Target marketing is the most effective way to optimize your resources. It is the only way through which your marketing budget can be fully utilized. Olive IT Solutions realizes this. Through our unique targeted marketing program you can not only save your time and money but will also be able to conduct your business more efficiently, with greater proficiency and profitability.

  11. Olive IT Solutions Targeted Marketing Approach • Select desirable communities as your marketing targets-either from your existing database or from a fresh one we generate for you after a thorough market research. • Create unique landing pages for these targeted communities. • Content writing for the pages with emphasis on keywords, links etc. relevant to your business. • Amalgamation of these landing pages with targeted communities for optimum search engine placement.

  12. Email Marketing Email Marketing is a must-have for building your business! It is probably one of the most effective ways to attract new customers, remain in touch with the existing ones and to minimize the operating cost. Olive IT Solutions works with small business and medium business owners to engage their customers and prospects in email marketing, online newsletters, and general email campaign. We work with businesses to create, send, and track online newsletters, surveys, and auto-responders as part of our email marketing plan for your small business. We will execute the entire email campaign for you.

  13. Olive IT Solutions Email Marketing Olive IT Solutions provides three key services: • Setting up your Email marketing strategy: With our Email Marketing, you don't need special technical or design skills to create html emails. Easily create the message that's right for you. Just cut, paste, point and click and voila, you’re good to go! • Creating Emails: Olive IT Solutions will write the email or newsletter on your behalf. We will create captivating graphic templates to catch the customer attentions with coupon, graphics etc. We can customize it to make it look like your brand; make it your own with your logo, colors, and photos • Executing Email Campaigns: Olive IT Solutions provides business owners the ability to manage their email data, and create and execute email campaigns. This includes a number of template options to create e-mails, manage additional e-mails and opt-outs. It also includes detailed reporting including bounce rates, open rates, click through rates and forward rates.

  14. Content Writing Content of any website has the potential to make or break sales. If you can capture your online audience with effective and productive content then half of the battle is won. Spell of the well written word will turn the surfers into customers and clients. Olive IT Solutions wields this magic wand. We deliver that effective punch line that counts, every time.

  15. Olive IT Solutions Content Writing Our content writing services include: • Blog spot writing and consulting • Newsletter writing • Online and web copywriting • Website content writing • SEO article writing • Technical writing • Product profile and description • Sales letter • Bulk content

  16. Social Media Marketing Facebook, Twitter, Linkedin, Google+ and Blog update • Getting your website maximum visibility on the internet is the ultimate aim of every online marketing strategy. SEO techniques strive to do just that. However in order to reach this pinnacle of exposure, there is no tool better than the social media channels. So now ask yourself this question. Is my website social media friendly too? • If your answer is No, Olive IT Solutions is going to help you now. Through use of badges (or buttons) and widgets we can link media sites like Facebook, Twitter, Linkedin, Google+ etc.

  17. Olive IT Solutions Social Media Marketing 1 Badges • Striking designer badges for each site you want to link to. • Personalized badges with profile images from the sites. • Find your direct address to your profile or page on the sites you want to link to. • Add the links to your website, so that visitors may interact easily about your business or concern.

  18. Olive IT Solutions Social Media Marketing 2 Widgets • Take more space to install on your homepage. • Either appears as a pop-up or an inline image. • Information displayed comes from public profile only. • For Facebook link, first step is the creation of Fan Page. • Configuration of widget to show thumbnails of clients. • New clients can become fans directly from your website. • By adding “Like” and “Share” buttons enable users to interact and share your sites on social networks. Once people start sharing your website internal links will get created which help your site get higher ranking in search engines. Your business gets unbelievable exposure. This in turn encourages more people to visit your website. And so the chain continues and your organization prospers. • Olive IT Solutions offers regular Facebook updates with easy monthly plans. Our social media and blog updates will help you to reach your customers and improve customer service for your organization like never before.

  19. Marketing Strategies It is superfluous to mention that a strong marketing strategy is required to survive in any business today. Such a strategy will involve a portfolio of products and services and anticipation of the move of competitors in the market. With Olive IT Solutions at helm you can: • Delve into the untapped potential of your own organization. • Realize your strength and weaknesses for maximum utilization of latent resources. • Prepare defensive strategies to ward of unexpected competition. • Be cognizant about the probable response of the market towards any new campaign you launch

  20. Olive IT Solutions Marketing Strategy And to do all this Olive IT Solutions will do a thorough market research on your behalf. This will not only give your organization a better understanding of the market potential but you will also be able to analyze your own performance with respect to current trends. We guarantee that with us you will never miss any unexploited opportunity. With our state of the art marketing blueprint you can improve your existing products and services, create an enviable standard, advertise your products to their maximum advantage, and even introduce new products in the market in a way that deters others from entering the same frame. Don’t vacillate, join forces with us now. Olive IT Solutions is giving you an incomparable opportunity to do better than your best.

  21. Thanks for Watching the Presentation Olive IT Solutions, 10-3-282/4/1, Humayun Nagar, Hyderabad, Andhra Pradesh, India. Pincode: 500028 Website: www.oliveitsolutions.com Email: syed.siddiq@oliveitsolutions.com Contact: 9963303786

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