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Portfolios in Business Strategy. Ana Espada | João Castro | Pedro Pinto. Intellectual Property. Objectives by filing patents. Near-term competitive protection Design freedom Litigation avoidance Basis to establish alliances. Intellectual Property. Portfolios in Business Strategy.
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Portfolios in Business Strategy Ana Espada | João Castro | Pedro Pinto Intellectual Property
Objectives by filing patents • Near-term competitive protection • Design freedom • Litigation avoidance • Basis to establish alliances Intellectual Property Portfolios in Business Strategy
What is a patent portfolio? • Collection of innovative ideas for whose use the company has been granted a legal monopoly on the product or process to be commercialized without fear of imitation • (goes against IP objective of sharing knowledge with community!! It’s there but you can’t use it! What’s it’s worth then?) Intellectual Property Portfolios in Business Strategy
Dimensions of the portfolio • Technologies • Strategic objectives and intent • Strategic use • Value • Income and Cost Intellectual Property Portfolios in Business Strategy
Possible uses of IP • Business Strategy: • Broadly Business Strategy • Narrowly Business Strategy Intellectual Property Portfolios in Business Strategy
Possible uses of IP • Strategic intent: • Exclusivity • Blocking • Complementary Protection • Design Freedom and litigation avoidance • Basis for alliances • Strategic use: • Offensive use • Defensive use • Negotiation • Enhance the Technological Image of the firm Intellectual Property Portfolios in Business Strategy
Possible uses of IP • Patent-Generating • Company Size • Budget Intellectual Property Portfolios in Business Strategy
Exemplo - Xerox Intellectual Property Portfolios in Business Strategy