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Good practices review of SMEs engagement Dumfries, 15 th January 2014

Good practices review of SMEs engagement Dumfries, 15 th January 2014. Overview. Collection exercise Good practices collected Core principles to successful demand stimulation Importance of ICT for SMEs. Collection exercise. Origin CREATE partnership Other European good practices.

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Good practices review of SMEs engagement Dumfries, 15 th January 2014

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  1. Good practices review of SMEs engagement Dumfries, 15th January 2014

  2. Overview • Collection exercise • Good practices collected • Core principles to successful demand stimulation • Importance of ICT for SMEs

  3. Collection exercise Origin • CREATE partnership • Other European good practices

  4. Collection exercise Categories

  5. Collection exercise ICT Business Centre • Advanced ICT technology centres (HSB access, videoconference, IP telephony, security) • Co-working spaces for SMEs • Specific ICT and eSkills training programmes

  6. Collection exercise Training / ICT services • Training to help business to build their online presence • ICT services (web domain, cloud email, web hosting) • Advice on web design, SEO and online promotions

  7. Collection exercise HSB Rollout/Demand stimulation • Specific marketing campaigns attached to a rollout in an area to get uptake from businesses • Bespoken seminars presenting specific advantages to the different target groups

  8. Collection exercise Support/advice • Expert advice, workshops and access to an online knowledge hub • Access to online knowledge platforms and high value content to demonstrate HSB benefits

  9. Collection exercise Voucher scheme • Vouchers to help business connect to better broadband service • Help SMEs to use digital technologies to increase their competitiveness and enhance their growth prospects

  10. Good practices collected Overview • 11 Good practices • Some include several locations and approaches (i.e. Super Connected cities) • 6 developed in CREATE regions • Covering all the categories

  11. Good practices collected Documentation • General data (title, contact details,…) • Summary of the GP • Rationale • Implementation • Benefits • Results • Factors for success

  12. Good practices collected ICT Business Centre

  13. Good practices collected Training / ICT Services

  14. Good practices collected HSB rollout / Demand Stimulation

  15. Good practices collected Support / ICT Advice

  16. Good practices collected Voucher scheme

  17. Core principles to successful demand stimulation ICT companies as tractor Local Champions Tailored solutions Different channels Benefits demonstration Collaboration (physical and virtual) Successful Demand Stimulation Raise awareness Demand aggregation

  18. Importance of ICT for SMEs SMEs • 2.5 new jobs have been created by Internet for every 1 job destroyed • SMEs that embrace the Digital Economy grow at least 2 times faster • 75% of value added by Internet is in traditional sectors (productivity growth) • It Improves labour productivity - 10% in services and 5% in manufacturing Economics • The ICT sector represents 5% of Europe’s GDP • But drives 20% of all productivity growth across sectors • It constitutes 25% of total private R&D investment • 10% increase in broadband take-up results in 1.5% increase in GDP Source: European Commission

  19. Thank you for your attention Jose Manuel San Emeterio Project Leader email: jsanemeterio@ernact.eu tel: +353 74 91 68212 web: www.ernact.eu ERNACT NetworkUnit 150, CoLabLYIT, Port Road Letterkenny Co. DonegalIreland

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