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Becoming the Best. Paul Tennant Chief Executive Orbit Group Ltd. To cover …. From change to transformation Transformation within Orbit Tomorrow’s World Conclusion. From Change to Transformation. The Scale of Change. Impact of change. Year of Change.
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Becoming the Best Paul Tennant Chief Executive Orbit Group Ltd
To cover … • From change to transformation • Transformation within Orbit • Tomorrow’s World • Conclusion
The Scale of Change Impact of change Year of Change Scale of change is one of biggest experienced
Imperatives • World changing • Economic crisis • Expenditure cuts • Source of funds • Unemployment • Social policy reform • Housing world changing • Loss of grant • Affordable rents • Tenure change • Regulation • Defunct business model • Views • Value for money • Use of resources • Evolve our businesses There are imperatives we must respond to
New World: New Agenda Direction • How to develop our offer? • How to generate resources? • How to manage increasing risk? Risk Return The degree of change/transformation varies by organisation
Why transformation? Nature of changes so far reaching requires a proportionate response Business model and way of doing business must adapt to new world Value being challenged and destiny being defined by others We have changed but consequences of new world will continue for several years We must present our message, change views and draw resources – why us? In this context why would we not transform?
Change: Direction and Structure 2003 – Imperative: “Establish Orbit’s Future” Expand Group to deliver scale and resources Consolidate footprint including rationalisation Tighten our operations Identify a strong direction / common purpose
Change: Customer and Culture • 2008 - Imperative: “Create depth in our offer” • Customer First Strategy and culture change • Investment in place/stock and communities • Strengthening infrastructure / people development • “Good to Great” by 2013
Transform: Purpose and Capacity • 2011 – Imperative: “Respond to the New World” • Recognise scale of change and response required • Respond to immediate changes • Plan for a radical future • Continue with Good to Great to 2013 and beyond • Plan for Transformation of Orbit 2020 Project • Create resources to deliver a new strategy
Business Transformation Process 2007 to 2011 Research IHP – cross four countries Five Steps Environment to outcomes Way Ahead Culture of “learn / apply / review” Business Transformation Process: IHP A common agenda with an opportunity to learn
Project: Market intelligence Big picture analysis Engagement and debate Orbit 2020 Ambition: “Building Brighter Futures for People & Communities” • Process • Drivers of change • Direction • Delivery of change • Outcomes • A new vision • A new way of doing business • A different offer This is our framework to transform
Structure Focus is on “forms” that deliver our ambition and partnerships that make these work Finance Focus is on how we generate resources and develop a different business model People Focus is on skills, culture and capacity of individuals and organisations Tomorrow’s World: Themes Addressed The journey ahead is one of transformation!
Tomorrow’s World: Participant Perceptions “We should get on and respond” Debate required within the sector Desire for action following debate “We should be bold in responding” Leadership by the sector Improve our messages/impact “Do before others do to us” Own our destiny Define our own future There is a desire to respond
Conclusion • We are a values-led sector and valuable to customers, communities and Government, and a proven record of change • The nature and scale of change and so the extent of response required is one of the most far reaching • Our response should be proportionate and innovative – we are changing but over the coming years must transform • The success of our transformation will be measured by how we adapt to the new world and best serve the people/communities we serve