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Market Research

Market Research. Nano REU 2012 UCF Jack Henkel – jack@ucf.edu Andrea Wesser – andrea.wesser@ucf.edu. Tech. Competitive Analysis. Broad scope technology qualitative comparison (example below):. Tech. Competitive Analysis. Direct competitor quantitative comparison. Patent Analysis.

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Market Research

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  1. Market Research Nano REU 2012 UCF Jack Henkel – jack@ucf.edu Andrea Wesser – andrea.wesser@ucf.edu

  2. Tech. Competitive Analysis • Broad scope technology qualitative comparison (example below):

  3. Tech. Competitive Analysis • Direct competitor quantitative comparison

  4. Patent Analysis • Google Patents (www.google.com/patents) • Good for PDF download, easy to use • USPTO PATFT & PAIR (www.uspto.gov) • Good for accessing latest patents and US patent applications • WIPO Patent Scope (www.wipo.org) • Good for foreign patents and hard to find US patent applications • Typically access “Initial publication with ISR”

  5. Bus. Competitive Analysis • Draw info from technology competitive analysis • Management Team • Customers and Partners • Press Releases • SEC filings/Annual Reports • Investors and VC $$ raised • Lawsuits, executive firings, and job postings • Financial Statements • Assets, R & D, Cash Flow, Revenues, etc. • Independent market reports

  6. Bus. Competitive Analysis

  7. Market Opportunity • Do not need to buy market reports • Search for PR campaign for that report • Make sure you understand what you are reading • Trade Associations make great resources • Trade show content (no need to attend) • Always look for changing standards and regulations on the pipeline • Federal Agencies also have strong resources that are free • Mergers and Acquisitions

  8. Industry Analysis • Visualize Supply Chain • UCF library Resources • Barriers to Entry • Federal Agencies • Blogs (ex. www.seekingalpha.com)

  9. Resources and Tools • Company Specific Database Research (Library) • Hoovers – Allows you to find competitor revenue and employee count for some private companies. Hoovers can also help identify competitor lists and the NAICS code to be used to find industry reports. • Lexis Nexis – Another possible source for private company revenue and employee counts. LexisNexis also provides legal and intellectual property information for some competitors. • Linkedin.com & Jigsaw.com – These websites can be used to find contact information for specific people within companies.

  10. Resources and Tools • General Market Database Research (Library) • IBIS World – Detailed market reports organized by NAICS industry codes that provide market sizing and forecasting data, industry leading company information, and industry descriptions • Mintel – Produces market reports based on surveys of customer preferences (i.e. “Consumer Electronics Holiday Shopping”) • RDS Business Suite – Allows you to search press releases, news articles, and data tables for keywords. • Wall Street Journal • Simply Map

  11. Resources and Tools • General Market Research (Government Sources) • Bureau of Labor Statistics – Employement and jobs related numbers • Census Bureau – Census Statistics • Data.gov – Large collection of government data • NYT Census Data Tool – Census data visualization tool for the general topics: Race and Ethnicity, Income, Housing and Families and Education

  12. Resources and Tools *From NYT tool - % of population with Bachelors degrees

  13. Resources and Tools • General Market Research (Other) • www.pewresearch.org– Consumer surveys focusing on broad areas including technology, politics, energy and environment, social trends, public opinion, etc. • Google Public Data – Visualization of public data • Google Scholar – Published paper search • DMOZ Database – Public database of websites organized by category • Yahoo B2B Directory

  14. Resources and Tools • Website Metrics • www.Quantcast.com • www.Compete.com • www.alexa.com

  15. Resources and Tools • Technology Blogs and Websites • TechCrunch • Gizmodo • Engadget • Venture Beat (Greenbeat) • VC and financial info • CrunchBase • PWC MoneyTree • Venture Source (limited reports) • Pepperdine Private Capital Market Reports • Yahoo Finance • http://www.private-equity.org.uk

  16. Resources and Tools *Q2 2001 Investment information from MoneyTree *Pandora details from Crunchbase

  17. Resources and Tools • Industry Specific Sources • FDA Drug Approval Process • Video Game Industry - www.gamasutra.com • Social Networks – www.mashable.com • Mobile Phones & App Stores • www.admob.com • http://gigaom.com/ (“app store economy”) • www.appshopper.com • www.distimo.com – free app store reports

  18. Resources and Tools • Other Resources • Association Websites • Trade shows • Federal Agencies

  19. SBIR and STTR Grants • The Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs are two important sources of early-stage funding for technology firms. • Provide cash grants to entrepreneurs working on projects in specific areas. • The SBIR Program is a competitive grant program that provides over $1 billion per year to small businesses in early-stage and development projects.

  20. SBIR & STTR Three-Phase Programs PHASE I – Feasibility Study $100K & 6 month (SBIR) or 12 month (STTR) award PHASE II – Full research/R&D/Prototype $1 Million+ & 2 year award (SBIR & STTR) PHASE III – Commercialization Non-SBIR/STTR funds

  21. SBIR & STTR Sources of Information • www.sba.gov/sbir - Small Business Administration • www.zyn.com/sbir - SBIR Gateway • www.sbir.gov – SBIR Official Website • Participating agency websites

  22. SBIR & STTR

  23. UCF Resources • UCF Venture Lab • www.venturelab.ucf.edu/ • Center For Entrepreneurship and Innovation • www.cei.ucf.edu • Megawatt Ventures • www.megawattventures.com • Engineering Leadership & Innovation Institute • http://www.cecs.ucf.edu/eli.php • Florida Solar Energy Center • www.fsec.ucf.edu • NanoScience Technology Center • www.nano.ucf.edu

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