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Using suppression for proactive data quality improvement. Presented by: Elaine Roche, Senior Consultant. Database degradation. 13%*. 14% per year. 1.2 m. 600,000*. *Source: ONS. What is Suppression data?. Goneaway / Movers Change of Address Deceased Preference Service.
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Using suppression for proactive data quality improvement Presented by: Elaine Roche, Senior Consultant
Database degradation 13%* 14% per year 1.2 m 600,000* *Source: ONS
What is Suppression data? • Goneaway / Movers • Change of Address • Deceased • Preference Service
QuickAddress Batch with Suppression “86% of respondents see clear benefits to suppressing data” QAS suppression research July 2007
Ability to make informed decisions on accurate data – 39% Compliance 42% Improved citizen Perception 79% Why does suppression matter?
Stage 1 • Assess the state of your data • Employ QAS data audit
Stage 2 • What can you do about it? – Use QuickAddress Batch to clean your database
Why? • Because data isn’t static • E.g. Elaine Roche • Aug 04: Moved Cork, Ireland Gunnersbury Ave, Acton • Aug 05: Moved Gunnersbury , Acton Honeywell Rd, Clapham • Aug 06: Moved Honeywell Rd, Clapham Balham Grove, Balham • Name and address captured pre-2006 is no longer accurate • Valuable contact information lost
Stage 2a • Solution? – Use QuickAddress Batch to cleanand suppress
Stage 3 – Use QuickAddress Batch to maintain over time
Benefits of suppression • Cost savings • Improved citizen perception • Reduced risk of fraud • Compliance • Internal joined up working • Ability to make informed decisions based on accurate data
What can you do next? • Request free data health check • Contact your account manager for a free copy of Butler Group Technology Audit www.qas.co.uk/batchwithsuppression