Introduction to Research Using UC Berkeley and Library –Managed Resources

1. Introduction to ResearchUsing UC Berkeley and Library –Managed Resources Labor Summer 2011 IRLE Library Presenters: Terry Huwe & Janice Kimball

2. Overview • What’s available using the UC Berkeley Libraries • The best starting points for database searching • Janice will illustrate some practical examples using the most important business and employment-related resources—via UCB and on the open Web • Guides you can use after Labor Summer is over • Q & A Research Skills | IRLE Library

3. What You Need to Know About Online Resources at Cal • This is a public university that promotes broad access • Anyone who walks onto a UC campus is an “Affiliate” under UC database licenses • That means you have access to 35 million dollars in licensed, electronic content that firms would have to pay for • Union researchers: walk on campus to our library, get extensive access for no cost Research Skills | IRLE Library

4. Corporate and Business Research: Three Strategies • Ask us for help—we can save you time • Learn to take maximum advantage of the well-organized UC Berkeley Library Web • Remember that people are often the best resource providers— “network” as you go, and keep track of contacts • Past Labor Summer Cohorts have depended on us throughout the summer! • It’s a good idea to develop systematic research habits now—they’ll help you for the rest of your life Research Skills | IRLE Library

5. 1. Ask Us for Help! • Many of you are doing this—please don’t hold back • We use the databases a lot and can provide both tips and research on demand • We try to keep up with the changing landscape of the online industry—and they’ve changed a lot this year • We are part of national and global networks of like-minded reference providers—we can ask them for assistance as needed Research Skills | IRLE Library

6. 2. The UC Berkeley Library Web • The UCB Library Web is the best place to begin a search for: • The most useful Web-based databases (Business Source Complete, Lexis/Nexis) • A comprehensive listing of E-journals • Books and library catalogues • Branch libraries with guides to literature (like the IRLE Library and the Business Library) Research Skills | IRLE Library

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12. 3: Network, Network, Network • Effective research is a lifelong skill that will aid you in the Labor Movement and also in your own career and personal life! • Start a list of contacts and friends who can help you do research • Build it over a lifetime • Example: Business information search involving 6 universities (April 2009) Research Skills | IRLE Library

13. Thinking About Your Projects… • Some resources to consider: • News Databases: the press covers labor issues • Hoover’s Online and business information aggregators • Business Articles: Use the Library Web page shown today • The open Web: It has some good guides too Research Skills | IRLE Library

14. Within & Beyond the UCB Library Web: Topical Guides • The Long Business Library • The IRLE Library • Business Library 2.0-Univ. of Florida • Baker Library-Harvard Business School • Janice will show some public library sites that will be helpful from any location Research Skills | IRLE Library

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25. Recommendations for Database Searching • There’s a lot of variety in database structure—and Web screens may not convey the nuances • Always take a moment to read the introductory material when tackling a new resource Research Skills | IRLE Library

26. Check the Default Search: Is It Keyword or Phrase? • Either approach can be appropriate depending on the search: phrase for broad searches, keyword for narrow searches • You may be able to “force” a keyword search by using AND: cinema and immigration • You may be able to “force” a phrase with quotations: “gun control” Research Skills | IRLE Library

27. And Now: Some In-depth, Online Searches • Janice will demonstrate some searches in some relevant databases • She’ll also show you some public library business guides—for future reference • Q & A Research Skills | IRLE Library

28. List of URLs • Thomas J. Long Business Library - UC Berkeley http://www.lib.berkeley.edu/BUSI/ • Guides to Business Subjects • http://www.lib.berkeley.edu/BUSI/subject_guides.html • Company Information - #4 • http://www.lib.berkeley.edu/BUSI/bbg4.html • No. 24 High Technology Companies and Industries http://www.lib.berkeley.edu/BUSI/bbg24.html • No. 21 Nonprofit Organizations • http://www.lib.berkeley.edu/BUSI/bbg21.html Research Skills | IRLE Library

29. URLs, Continued • New York Public Library - Searching for Company Information http://www.nypl.org/research/sibl/company/c2index.htm • New York Public Library - Online Class: Prospecting for Business Information http://www.nypl.org/research/sibl/pbi2/home.html • Penn State University - Locating Company Information Tutorial http://www.libraries.psu.edu/instruction/business/information/companyi.htm • US Securities and Exchange Commission - Beginners' Guide to Financial Statements http://www.sec.gov/investor/pubs/begfinstmtguide.htm • University of Florida, Smathers Library: http://businesslibrary.uflib.ufl.edu/ • Harvard Business School, Baker Library: http://www.library.hbs.edu/guides/ Research Skills | IRLE Library

30. Some In-depth, Online Searches • Janice will demonstrate some searches in some relevant databases • She’ll also show you some public library business guides—for future reference • Q & A • Adjourn at 4:45 Research Skills | IRLE Library