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Learn about public opinion, its formation through various agents of socialization, and its impact on public policy and political parties. Understand the role of the media in shaping public opinion and setting the public agenda.
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Linking Groups Connecting the people to the political process
Public Opinion – the attitudes held by a significant number of people on matters of government and politics • There are many Publics of people • Publics refer to a group of people who share a common attitude on a matter • Membership of groups shift from topic to topic • Public opinion is specific to attitudes on Public Affairs • Politics • Public issues • Legislation • Enforcement
Public Opinion • Opinions are formed through a combination of differing agents of socialization • Family • School • Media • Peers • Opinion Leaders • History
Public Opinion • Public opinion polls • Devices that attempt to collect information about people’s attitudes on public affairs • Straw votes • Ask huge numbers the same question • Not scientific • Not reliable because the sample group is too narrow
Public Opinion • Scientific polling • Five step process • Define the population (group) you want to study • Construct a sample of about 1,500 people (yeah, that small works!) • Create carefully worded questions • Interview the sample group • Analyze the findings • Fairly reliable at the national level
Public Opinion • Public Policy • The ACTIONS taken by the government to address public opinion
Public Opinion • Public Policy -- The ACTIONS taken by the government to address public opinion • If politicians want to be re-elected, they make public policy based on public opinion as much as possible
Public Opinion • Public Policy & Public Opinion • Public Opinion DRIVES Public Policy
Political Parties • The goal of political parties is to try to influence government through getting members elected to office
Political Parties • There are two strong political parties in the USA • Democrats • Left wing • Liberal • Republicans • Right wing • Conservative
Political Parties • Reasons we have a history of the two-party system in the USA • History • Not mentioned in the Constitution • Started almost immediately after Constitution was signed • Tend to moderate, not alienate • Tradition • It is important because it’s always been important • Distrust of a third party
Political Parties • Reasons we have a history of the two-party system in the USA • Electoral System • Winner take all system • Favors the major players • Third party vote is “wasted vote” • Close political ideology • No large communist element • No large fascist element • Mostly all center-right republican element
Political Parties • There are five basic activities parties do • Nominating candidates • Select electable candidates • Provide funding • Provide advice
Political Parties • There are five basic activities parties do • Informing and Activating members • Campaigning • How GOOD their candidate is • How BAD the other one is • Getting out the vote! • Electorate must vote to matter • Get them stirred up enough • Provide opportunity to vote • Transportation • Absentee balloting
Political Parties • There are five basic activities parties do • “Bonding” Agent” • Guaranteeing the actions of elected officials • Makes sure they “do the right thing” • Criticize if needed • Pull support is last resort • Keeping the party image is more important than the image of one politician
Political Parties • There are five basic activities parties do • Governing • Organizing legislatures • Party Whip • Gets members in to vote • Makes sure they vote the “right” way • Deals/trades • Pressure
Political Parties • There are five basic activities parties do • Watchdog • Points out the mistakes of the other party • Opposition choice • Their way is bad for country • Our way is good!
Political Parties • Cool things other states have that PA doesn’t • Initiative • The PEOPLE can introduce laws, not just the legislature • Referendum • The PEOPLE can pass laws, not just the legislature • Recall • The people can demand new elections to get rid of elected politicians, not just wait until the next election day
Political Parties • Voter turnout in USA is low compared to most other democratic nations • Mostly because of lack of interest Even lower in the years we don’t elect a president • People get disappointed in politics Nothing changes • Only the rich can afford to run for office • Voter Fatigue • Americans vote more often • Americans vote for more offices
The Media • Mass Media – is communication that reaches a large audience. • This includes: • television • radio • advertising • movies • the Internet, • newspapers, • magazines • and so forth.
The Media • Goals of the mass media • Inform the public • Entertain the public (so they buy the medium and the company makes money)
The Media • Media play large roles in • Setting public agenda • What the public feels is a big problem that needs immediate attention • Focus on certain news items, downplay others • What makes “front page” headlines • Lead off stories in news • Political talk shows
The Media • Media play large roles in • Electoral politics • Media have surpassed political parties in getting the message out to the public • Portrayal of candidates on media • Two way street of manipulation • Media manipulates the candidate’s personality • Candidates manipulate the media for favorable coverage
The Media • Media play large roles in • Electoral politics • Portrayal of candidates on media • “Laws of getting TV time” • Keep it short • SOUND BITES • Under a minute is best • Fits into broadcast news • Do something • Action is good • Giving a speech is boring
The Media • The electorate and information • Sadly, few people bother to get info • Sadly, few VOTERS get info! • Those who do follow news, are selective • Media and money • News is a money making business • Fires, murders and weather get viewers and money!
Interest Groups • Interest Groups are groups of people united to push a certain political agenda
Interest Groups • Interest Groups are different than political parties • IG do NOT nominate candidates – they support them • IG are concerned with influencing policy, not controlling government
Interest Groups • Interest Groups are different than political parties • IG have a narrow focus • Issue-oriented • Do not cater to general opinions needed by PP • Private organizations • Not accountable to the voter • Only accountable to IG membership
Interest Groups • Positive Effects • Give organized voice to people • Give information to politicians • Negative Effects • If they get too powerful, it appears corrupt
Interest Groups • Types • Economic • Business groups • Labor groups • Agricultural groups • Professional association groups
Interest Groups • Types • Issue-oriented • Devoted to a cause • Examples • Environmental • Pro-life • NRA
Interest Groups • Types • Public Interest • Special interests of the members • To benefit all people
Interest Groups • Types • Political Action Committees (PACs) • Private interest groups • Raise money • To influence the results of elections
Interest Groups • Types • Group Organizations • Segments of the population • Examples • AARP • Veterans groups • NAACP • Religious groups
Interest Groups Direct Approach • Lobbyists • People who try to persuade politicians to favor their cause • Most are professionals • MUST PROTECT REPUTATION OR ELSE!
Interest Groups • Work at all levels of Government • National • State • Work in all branches of government • Legislative • Executive • Judicial
Interest Groups Direct Approach • Actions – Congress • Testify before Congressional Committees • Provide useful information (propaganda) • Write speeches • Make campaign contributions
Interest Groups Direct Approach • Actions – Executive • Trade positive press for positive consideration • Make campaign contributions • Access at the agency level
Interest Groups Direct Approach • Actions – Courts • Bring lawsuit in name of interested party • NAACP Brown v Board • ACLU free speech issues • File “amicus briefs” • A friend (amigo!) of the court report • Try to frame the lawsuit in a bigger context for judges • Influence selection of Judges
Interest Groups Indirect Approach • Make it look like GRASS ROOTS movement • Make it look like it is a popular idea growing from the people • Hide the group’s involvement • Get-out-the-vote movement focused on the “right” candidate
Interest Groups Indirect Approach • Shape public opinion • Advertisements • Leaflets • Use Propaganda • Go for the gut • Use fiery language
Interest Groups Indirect Approach • Electioneering • Give candidate’s “report cards” of interest • PAC contributions • Political Action Committee • Political funding • Some restrictions • Major players in today’s politics