Linking Canada On The Move with Health Promotion Groups:

Slide 2:Linking Canada On The Move with Health Promotion Groups: A Discussion of 4 Case Studies

Adria Rose, MD, MPH Director of Partnerships for Canada On The Move Institute of Nutrition, Metabolism, and Diabetes Canadian Institutes of Health Research

Slide 3: Goal of the case studies

To promote active discussion on the many ways that a variety of types of health promotion groups could link with COTM for mutual benefit, both now and in the future To generate ideas on the types of linkages that are possible � not reach consensus on how COTM should link with each of these programs

Slide 4:Background for the case studies

COTM has engaged some health promotion groups already, generally through placement of the Call to Action within group materials. �Walk, log on and donate your steps to health research at www.canadaonthemove.ca. The steps you record each time you visit will help make a difference in the health of our nation. Take part in Canada on the Move, a national research project organized by the Canadian Institutes of Health Research.�

Slide 5:Background for the case studies (continued)

These collaborations have been very important for the development of COTM to date COTM has recognized a need to more systematically engage the health promotion community Therefore, we are willing to expand what we offer to participating groups in exchange for their greater involvement

Slide 6:Primary Case Study for Discussion

Healthy Eating is in Store for YouTM (HESY) A web-based nutrition labelling education initiative sponsored jointly by the Canadian Diabetes Association (CDA) and Dietitians of Canada (DC) Although COTM may seem very different from HESY on the surface, a number of opportunities exist for developing linkage between the groups

Slide 7:Common Ground between HESY and COTM

HESY has an established online presence already Interactive website (www.healthyeatingisinstore.ca) Virtual grocery store Online evaluation tools HESY�s commitment to Type 2 Diabetes prevention The physical activity tools currently offered by COTM are relevant to HESY�s larger goals Both HESY and COTM already engage Canadians at the individual level across the country

Slide 8:Some potential linkages between HESY and an expanded COTM

Shared profile on each other�s websites Listing of HESY as a participating group on the COTM website Link to HESY provided to individual COTM registrants Incorporation of the COTM Call to Action within HESY online consumer fact sheets and workshop materials

Slide 9:More potential linkages between HESY and an expanded COTM

Use of the Group Toolkit concept: HESY and its participants provide information to COTM COTM provides summary reports back to HESY which could be used for one-time assessments, ongoing investigations over time, and as a complement to their established evaluation mechanisms Merge COTM survey questions into the HESY evaluation tools and then work to link the databases

Slide 10:Benefits to HESY and supporting organizations

Better understanding of HESY�s target populations� health needs as they relate to Type 2 Diabetes prevention Increased awareness of HESY and traffic on its website Further establish CDA and DC as important, innovative, and sustainable health resources for Canadians

Slide 11:Another case study for discussion

EATracker.ca (Dietitians of Canada) Web-based diet and physical activity assessment tool which collects information from individuals and provides tailored guidance on how to improve eating and activity habits

Slide 12:Common ground between EATracker and COTM

Established online presence Already collecting and utilizing individual-level health information Reaching Canadians interested in their health

Slide 13:Potential linkages between EATracker and an expanded COTM

Expansion of the EATracker survey tools to include COTM questions, allowing linkage of the two databases Reports from COTM would assist DC in understanding their target population Opportunities for DC to ensure that the research questions pursued within the COTM database are relevant to their professional members

Slide 14:Another case study for discussion

Team Diabetes (Canadian Diabetes Association) Fund-raising program where walkers/runners collect donations for diabetes research as they participate in a training programs for walks/runs People participating in the program are motivated to improve their health and fitness 1477 participants have run/walked 1,251,213 km and lost 29540 pounds in the 3 years of operation!

Slide 15:Common ground between Team Diabetes and COTM

Shared population: self-motivated individuals interested in health (their own and others�) Commitment to Type 2 Diabetes prevention The physical activity tools currently offered by COTM are directly relevant to the individuals participating in Team Diabetes

Slide 16:Potential linkages between Team Diabetes and an expanded COTM

Encourage walkers/runners to �donate their training steps to health research� through COTM as they raise money for diabetes research Facilitate use of user groups to motivate continued donation of steps over time Reports from COTM to training leaders provide feedback during the training period follow participants afterwards to assess longer-term impact of participation

Slide 17:Final case study for discussion

Healthy Workplace Initiative (Canadian Diabetes Association) Strategy for employees to facilitate implementation of health promotion programming within their own workplaces This program engages senior management to champion improving employee health

Slide 18:Common ground between Healthy Workplace Initiative & an expanded COTM

Commitment to Type 2 Diabetes prevention The physical activity tools currently offered by COTM are relevant to the goals of those working to facilitate health promotion efforts within workplace settings Importance of measurable outcomes

Slide 19:Potential Linkages between Healthy Workplace Initiative & an expanded COTM

User group competitions within and between workplace settings Offer summary reports back to employers to show impact of the health promotion programs on both attitudes and behaviours

Slide 20:Summary

There are many potential opportunities for linkages We are thrilled to have your input to help guide the expansion of COTM