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PRIDE

Personal Responsibility In a Desirable Environment. PRIDE. Fundraising Tips. Personal Responsibility In a Desirable Environment. PRIDE Initiative. Founded in 1997 by Congressman Hal Rogers & the late General James Bickford, who was the Ky. Environmental Protection Secretary

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PRIDE

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  1. Personal Responsibility In a Desirable Environment PRIDE Fundraising Tips

  2. Personal Responsibility In a Desirable Environment PRIDE Initiative • Founded in 1997 by Congressman Hal Rogers & the late General James Bickford, who was the Ky. Environmental Protection Secretary • The PRIDE mission is to: 1. Improve water quality 2. Clean up solid waste problems 3. Promote environmental education & awareness

  3. Personal Responsibility In a Desirable Environment PRIDE Service Area • 42 counties in Southern & Eastern Kentucky • PRIDE Coordinators (volunteers) appointed by all judge-executives & many mayors

  4. Region-Wide Since 1997 PRIDE Progress • 411,167 Volunteers • 1,379,065 Volunteer hours • 29,556 Homes with septic systems or sewer access • 2,882 Illegal dumps eliminated • 796,551 Bags of trash & an additional 179,365 tons of trash collected • 962,939 Old tires recovered • 42,459 Tons of appliances recycled • 657,819 Students impacted by education grants • 397 Outdoor classrooms & 129 greenhouses built • 55 School recycling projects launched

  5. Fundraising Basics • Don’t be afraid to ask • Be prepared to ask: • Tailor your request to each donor • How will that donor’s funds be used? • Why is your project a good investment for that donor? • What will the benefit be to that donor?

  6. Get Organized • Form a nonprofit organization so donations will be tax deductible • Spread responsibility for fundraising across a committee • Can reach more potential donors in less time • Committee members can personally reach out to the people they know, reducing “cold calls” • Invite potential donors to your planning meetings so they can “buy in” to the project

  7. Start with Partners • Identify potential donors as you build partnerships to help with cleanups • Brainstorm specific groups in your community that may want to help with cleanups (volunteer, promote, etc.) • Ask to speak at their next meetings • Ask them to recruit volunteers and promote your cleanups internally

  8. Identify Donors • As you build partnerships, look for individuals and groups to make financial or in-kind donations • Cash donations may be easiest for some donors • If cash isn’t an option, suggest in-kind donations, such as: • Supplying food and door prizes • Publicizing or staffing your cleanups • Sponsoring one of your cleanups • Sponsoring their own cleanup • Etc.

  9. What’s In It For Them • Remind donors their support is a highly visible service to your community — which is very appealing to many businesses and organizations • Give them credit in promotions before, during and after the event, including: • Banners/signs • Press releases • Social media

  10. Example: Ride for PRIDE • Planning committee • Invite anyone who can help • Start meeting early • Set a regular meeting time • In-kind donations save you money • London Drag Way • Portable showers • Etc.

  11. Example: Ride for PRIDE • Offer a variety of incentives for donors • Logo on T-shirt • Sign at entrance • Recognition in press releases, on web, etc.

  12. Contact Mark Davis Eastern Kentucky PRIDE, Inc. 2292 S. Hwy. 27 Somerset, KY 42501 888-577-4339 (toll free) PRIDE@centertech.com www.kypride.org www.facebook.com/EasternKentuckyPRIDE

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